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Tom, enjoyed your post. I think (new) PR and news releases are still driven by the same goals. We simply have moved beyond old labels to what is better described as "social PR" and social news releases. The news release now is only one of a bigger set of tools and social channels we can use to go direct to key targets. Way more exciting than spraying and praying.
1 year, 5 months ago on Why Are We Still Writing News Releases?
Mike, I really enjoyed your point of view and reflections on Transmedia. It's true when you talk about "Transmedia" with the average person, their eyes roll, their face goes blank and the curtain drops. We need to tell them something meaningful without falling into the trap of making Transmedia an exclusive club that no one else can join; because they don't speak the secret technical lingo or know the secret technology handshakes.
It's kind of like the description of "social business." We throw it out there but nobody knows what it is until you say Amazon and Zappos are good examples. We'll always win when we can show an example and say "it's like this or it's like that."
1 year, 6 months ago on How to Make Transmedia Better in 2013
Rodger, this a great resource for social PR pros. Thanks for including The PR Coach in such great company. And of course #14 on your list should be your own Mr Social PR blog! ;-)
1 year, 6 months ago on 13 Blogs and Communities You Should Follow in 2013
Steve, enjoyed your post. Wondering about the date for the mobile market stats? Surely you meant 2011, not 2001? @SteveOlenski
1 year, 10 months ago on Mobile Marketing Too Large For Brands To Ignore
Heather, thanks for including my PR inspirations post in your list. I always enjoy your curation and inspiration!
1 year, 10 months ago on Geben Communication's Must Read Articles - Week of September 3rd
Arik, happy birthday and best wishes for many more. Trust me it just gets better after 40. You just find even more interesting things for your bucket list. Regards,
1 year, 11 months ago on 25 things I’ve done by 40 (and 25 more I want to do)