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It's so important for medical professionals to understand the value of pre-emptive online reputation management. Thank you for highlighting the tools that doctors can use to manage their reputation onine and to harness the power of the internet to their advantage. far too often professionals respond too late to online reviews and negative feedback. Staying alerts and leveraging the channels available online is always the best way forward.
2 years, 4 months ago on Online Reputation Management for Physicians: Putting Your Best Cyber-Foot Forward
@ginidietrich You've nailed it exactly. For the small business owner or professionals, like doctors, plumbers, lawyers etc, it can be the death knell of an up and coming business. We always encourage clients to 'stay alert' and continually monitor review sites in their geographic and business area so that they are able to respond immediately. You're so right - it just takes ONE negative review to hurt a business.
2 years, 5 months ago on Trolls, Smear Campaigns, and Reputation Management
You raised one of the most important points about online reputation management that many people don't realise - You can't just remove the 'bad stuff' from Google because you don't like it. Trolling on the internet or the use of negative reviews to market your own brand is insidious, but for the most part we tend to ignore it. For the small business owner though it can have a massive impact on their bottom line if they don't react immediately.
You have to actively manage your online reputation. It's not something that can be done once and then you're set. 24/7 monitoring and analysis is vital.
2 years, 5 months ago on How to Manage Your Online Reputation
Thank you for this. Especially important that you make the point about accepting responsibility for your brand. Just vital that business owner understand exactly what is being said about them online. Ignored reviews and comments are ignored potential clients.
2 years, 7 months ago on The Preventative Maintenance Approach to Online Reputation Management