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Olivier Blanchard offers a good analysis of why it worked http://thebrandbuilder.wordpress.com/2013/02/04/why-it-worked/
2 years ago on How Oreo Won the Social Media Bowl with a Single Piece of Content
@mcarney It can be a co-marketing effort, although at this stage Kickstarter probably don't need marketing.
2 years, 6 months ago on Best Buy Needs to Fund the Hardware Revolution by Launching a Kickstarter Competitor
I like this idea. A slight improvement, they can curate projects in Kickstarter, IndieGogo and the likes and be their retail channel. How great it will be if any one who wants a Pebble watch after it was funded, can by it exclusively in Best Buy, and meet and greet with the creators that will go on an exclusive tour in Best Buy locations