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@AdamJamesMason and I guess things like anchor text etc are 'short term' fixes as they can eventually be re-manipulated over time quite easily... whereas trust is much more long term. Another win for me here is that is you do this and increase the trust of your site, when the penalty gets lifted you have a much stronger platform to rebuild from.
8 months, 3 weeks ago on Surfacing Unnatural Links > Why You’re Doing it Wrong
Adam, is there a danger that focusing on just trust might overlook some other key penalty causes like anchor text and site type?
Awesome to see such an innovative way of detecting links, especially when the current methods are struggling. Great post.
so... quality content strategy + patience = long term benefit
it's key for businesses to look beyond the immediate ROI of PPC etc (but not discount them) and use content to build their brand and their search visibility over time
9 months, 3 weeks ago on Guarantee Positive ROI from Content Investment
So should we be doing FNO (Facebook Newsfeed Optimisation) as well as SEO? :-)
I think you're right Laura, brands and page owners should be embracing the change and seeing the positives rather than seeing it as a threat to their reach. We preach about engagement being more important than volume, so let's put that into practice and concentrate on talking to the people who want to listen!
It'll be interesting to see how organic posts and promoted posts evolve alongside each other... it's like SEO vs PPC all over again!
1 year ago on Beat EdgeRank Changes and Increase Engagement
@simonpenson Yes, and online branding is the result of a similar progression from traditional PR > content/social... The added value is that the audience is infinitely bigger online and the life of the brand is exponentially longer as the content remains over time, rather than only being relevant for one month for example if you were placing editorial in a single magazine issue. Interesting that you mention TV and other trad marketing channels as I believe frequency, a metric used in those channels, is equally an essential metric to use in social and content marketing... but only if your brand is creating content of value of course.
1 year ago on Your Online Brand: The Key to Long-Term Search Visibility
The message is clearly that Google wants to empower site owners to be the masters of their own link removal destiny, which can only be a good thing... Whatever the agenda behind it... Site owners must remain patient however and not see this is their saving grace! Hopefully Google end-users will get a better search experience as a result of a cleaner link graph.
1 year, 1 month ago on Now the Dust has Settled > The Expert View of the Google Disavow Tool
@ajkohn I think the point is that when the "bad stuff" was done, it wasn't really considered to be bad, and that's why perhaps businesses affected by penalties are feeling a little hard done by - being punished for things which, at the time, were "the done thing"
1 year, 3 months ago on The Dark Knight Rises: How Being Bruce Wayne is Not Enough to Save Gotham
I think the quotes and the overall Batman analogy really helps drive home the points you make, @HathawayP ... Hopefully this post can help a business experiencing similar problems by not only being informative but also easy (and fun) to grasp!