Dude, really like this post. Smart thinking and easy to understand. Nice one!
@chrisdyson Yoink, cheers for the link, will check it out.
@content_muse I need to get back to the old SEO merchandise...
@JulieJoyce "In case we're not friends yet how about $100 so that I can guest post on your site?" :)
I find the worse a piece of content is the more 'relationship building' people tend to do. Interestingly I've just released a piece of content that has got a load of links without talking to anyone.
"So how do we use metrics to choose which sites we want to work with? Initially it was all about PageRank but that very quickly became an irrelevant marker for what we were looking to achieve." Why do you believe PageRank is irrelevant?
@simonpenson @HathawayP Totally agree. It's nice to see a bit of honesty in the SEO blogosphere :) - As an aside I really enjoyed reading the quotes in the characters voice. I was wondering what would break first... your spirit, or your body?