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I really like this post - great to hear it from an 'in-house' perspective. It certainly seems like you guys have gone to serious lengths. Hopefully you start to see the fruits of your labour soon.
On a slight tangent, when I see you mention about videos, I wondered @hathawayp if you had seen the presentation from MozCon by Jeff McRitchie who heads up marketing at MyBinding and talked about how to create awesome videos on a budget. It was a superb, highly practical talk and kind of made me think of you guys because Jeff was operating in a similarly "dry" industry - slides are available at http://www.seomoz.org/mozcon-live/agenda/day-3
2 years, 8 months ago on The Dark Knight Rises: How Being Bruce Wayne is Not Enough to Save Gotham