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Right on, Beth. Though this post is older, I am only now reading it having discovered your site just today. Your voice and that of people like Heather Rogers rise clearly amongst a din of others whose intentions, though well-intentioned, are often misguided. And I think that is the actual issue in truly doing good for the environment, What's real and what's for sale? (with apologies to Stone Temple Pilots!) If we can not see beyond empty marketing and mindless PR spin, then all the good intentions in the world still do nothing more than make us feel better about ourselves--'assuage our guilt' as another commenter puts it. Simply put, we can't buy ourselves green. A lot has been written about this. And better minds than mine have said better things regarding the same. And certainly there are many things to be said about it. Which leads me to the real reason I chose to comment today. What all of this reminds me of is this: what is old is new. What is called environmental consciousness and what PR firms and marketers latch on to used to be called something else. It was called being thrifty. My grandparents knew this. My father's father in particular knew it well. Everything--wire, nails, string, rope, paper, lumber, window glass, moulding--everything ad infinitum could be re-used, retooled, or repurposed. It was a lesson that I learned at an early age. And though it doesn't solve all the problems, it goes a long way in the right direction. I think this is part of what you and others are suggesting in your site and in articles like this one. And for that I say again: right on, Beth! Thank you.
10 months ago on Earth Day 2010: Buying Green vs. Being Green