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Hi Jeannie: I agree with you that when a retail business is more concerned about shareholders than customers, it's going to be a problem.
A few years back I had one of my best retail customer service experiences at Men's Wearhouse. I purchased a couple suits and the sales associate gave me the type of advice that I once considered paying a "fashion consultant" to give me. I did spend a decent amount of money at the store, but I walked out of the store feeling very good about my experience. I'd be curious to find out if there's still an emphasis on this type of service at MW.
I hope more organizations recognize that without customers, there will be no shareholders. Thanks for your post!
1 month, 1 week ago on Men’s Wearhouse: Shareholder Centric Versus Customer Centric
Hi Andy and Gini:
I enjoyed this...if I could add one more: R for Rock Star (yes it is similar to a ninja). Any employment ad for a marketing or social media "Rock Star" amuses me. If one were truly a rock star, he or she would not need to answer an ad for gainful employment. Jobs and job offers would be rolling in.
It is interesting how every industry has these buzz words and how they get used and abused. Thanks for exploring!
2 months, 3 weeks ago on The ABCs of Marketing Jargon
Hi Gini:I enjoyed the tips you shared here. I've attended several Ignite events and even some Pecha Kucha events here in Chicago. They always open my mind to new ideas and they're always very entertaining events. I wish more corporate and client presentations had the same brevity as these presentations. Again, thanks for sharing.
5 months ago on Ignite Presentation: Six Tips to Give the One of Your Lifetime
Hi Gini:Thanks for the recommendations and good to hear you read your first Stephen King book recently. Growing up, SKing was my go-to author and I read most of his books. To me, summer reading = Stephen King. I have not read 11/22/63, but I'm intrigued after reading more about it here.
Last year, along with a couple of my friends, we created a book club. It has been a fun way to keep in touch with friends...but it's also a great way to become exposed to books I would not ordinarily select on my own. Currently, we're reading The Night Circus by Erin Morgenstern and I'm digging it.
Thanks for the perfect summer post!
5 months, 1 week ago on The Spin Sucks Summer Reading List
You touch on a topic I feel passionate about. Four years ago, like you, I was trying to figure out this blogging thing. Switched from Blogger to a WordPress platform. Stuck my picture on my "about" page and slowly I built community. You mention stroking people's egos...that's a good suggestion and I agree with that. My strategy on building community was commenting on other people's blogs. I guess you can call that ego stroking. But my comments were sincere, thoughtful and genuine. By doing that I became friends with some fellow bloggers. Friends where we extended our conversation to the phone (for those living in other states).
Four years later...blog commenting seems to have slowed (though probably not here at SpinSucks). People feel more inclined to share a post they like rather than comment. But I would argue that blog commenting is one of the best ways to validate someone else's work and stroke their ego.
I compare building community with having a good conversation. Mostly this means being a good listener. It takes an investment in time, but it is possible.
Thank you for exploring the topic here.
6 months, 2 weeks ago on Building a Community: What’s the Secret Sauce?
Once again, a very informative article. I have started to see the Yelp signs that you describe and think it is a good thing. As you said...if you, as a business, are going out of your way to deliver a great product or great service, you should not have anything to worry about. But I know there might be competitors or especially negative people out there ready to stir things up. Overall, I think its a great opportunity for businesses to get some important feedback. Thanks again!
10 months, 2 weeks ago on Yelp Me…Please
Hi Claudia:I enjoyed your post... great customer service and customer experiences both trump a clever marketing campaign. Who needs a clever tag line when you can give your customer an amazing, consistent experience? I recently wrote about a positive customer service experience on my blog. Wouldn't it be great if these great experiences were the norm and not the exception? I get a sense through your blog and engagement on social media that you provide great service to your customers. Thank you for exploring this important topic on your blog.
10 months, 3 weeks ago on A Hat Tip to Over the Top Customer Service
Ha...yes, I'm one of those people that have downloaded Evernote onto my phone a while ago and has sat there. I'm just getting started and I'm excited about its possibilities. I have a strong feeling this could really help me.
11 months, 2 weeks ago on Tips for Using Evernote Effectively
@manamica I agree with you and Kate about your web site serving as your home base, your foundation....it's very necessary these days. Also, I cannot believe (though I understand why they might think this way) organizations would use a Facebook page instead of a web page.
Related to this, I cannot believe how many individuals in the work world don't have a LinkedIn profile. Some people I speak to (especially outside of the marketing industry or in an older demographic) think that having a LinkedIn profile makes it seem like they're looking for work or is somehow disloyal to their employers.
In any case, keep up the great work!!
1 year, 4 months ago on Content Marketing Bible: The 10 Commandments
Brilliant information, Mana!! I like where you started at #1 and recommended a web site as opposed to the Facebook page as a replacement for a web site.
I was a journalism minor in college, where I had a couple PR classes. I still remember reading in our textbook about how Johnson & Johnson successfully handled PR for the Extra Strength Tylenol crisis. I'm sure it's still in PR textbooks today as the proper way to handle a crisis. I have a feeling this Chic-fil-A crisis may also be featured in future PR textbooks on how NOT to handle a PR crisis. Only time will tell. Thank you Gini for sharing your perspective.
1 year, 4 months ago on The Chick-fil-A PR Crisis
Nice job on this post, I agree with you...it's not about one's age, it's about an individual's attitude, ability, experience, etc. To make a blanket statement that says a social media (or marketing) campaign needs to be managed by a certain age or demographic, is not right. All of us, as marketers and consumers, are very different and we bring very different backgrounds and experiences to the table.
I hope these discussions lead to hiring managers making smarter hiring decisions....decisions based more on fit, experience, passion and other intangible characteristics.
I'm enjoying the comments shared here, great job!
1 year, 4 months ago on Why Age Doesn't Necessarily Make You Better at Social Media
Gini:Some great thoughts backed up by some powerful data. This is something I wrestle with...I love to read, but sometimes choose a nonfiction book thinking that it's more important or urgent. That being said, there's nothing more satisfying than getting lost in a book (or books) with a great story. Last summer the Stieg Larsson trilogy did it for me. Hmm..I'm going to have to re-think the books I choose to read. Thanks again!
1 year, 11 months ago on Reading Fiction Helps Your Career
Nice post with some good tips. Since I started blogging a couple years ago, I met someone who has become a really good friend of mine. It all started with a mutual admiration and respect. And now, well, we're like good close friends...or perhaps mega-pen pals. Sounds weird, but I never would have believed it be possible. I think it starts with being true to yourself and just being authentic. Oh, by the way...I love "You've got a friend" by Carole King and J. Taylor.
2 years, 3 months ago on You’ve Got A Friend ~ 6 Ways to Nurture Your Online Friendships
Hi Lance:Happy new year! Shine, what a great word for 2011. I know my 2010 word was "humor" and because of some major health issues that my mother has been going through it was honestly difficult to remember this word of the year during the tough times. But I certainly did my best to keep my sense of humor. I've got to hand it to you Lance, you've made some great WOTY choices and they're a great example for all of us. Best wishes for a great 2011!
2 years, 11 months ago on And The Word Is (2011)...
Hi Barbara: Sounds like an awesome event with some great topics - would love to get my name thrown into the hat for tix. Thanks and keep up the great work!
3 years, 3 months ago on Integrated Marketing Summit Chicago Ticket Giveaway