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Influence measurement is important because brands want to reach the right people with their message, who will then spread the word to their friends. Kred.com has a complete approach to influence scoring even down to the communities of interest you are influential in. This type of measurement is a natural result of user generated content and open communication, friending, on social networks. Many people may say they don't care about their influence score, but it's still accurate, since its based on their real activity.
2 years ago on Klout’s Dramatic Relaunch: Can an Emphasis on Content Make People Care about Scores?