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"PR pros not keeping up with what journalists want." The headline positions PR people as being beholden to journalists, when - in fact - the jobs are two sides of the same coin; it's not the journalist doing a PR person a favor, it's an exchange of value. This headline reads like an Onion parody of the gatekeeper era.

2 years, 8 months ago on PR Pros Not Keeping Up with What Journalists Want