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@ginidietrich @FocusedWords I find that unbelievable - you have a crisis firm on retainer, but don't tell them about a controversial move. How do we educate clients that they need to include us in their discussions about such things? I think many clients just don't understand what we do and how we can help them head off crises before they erupt. I am finding that some cos., especially smaller ones that haven't used a PR firm, need a primer on what PR is and how it can be used to be help promote and protect their brand.
2 years ago on Is All Publicity Good?
@John_Trader1 Great comment, John. I'm going to discuss crisis management in my next blog post, coming out this week. Check it out at www.alpinepr.com. If there's room, I'd like to reference your comment.
Great post, Gini. I recently had this experience with a client. We had told them that before we embark on PR for them - and later, when we secured a TV media placement - they needed to inform their internal audience (i.e., colleagues, referral sources) that a piece about their new business venture would air. They disregarded our advice. What resulted was that they caught a lot of flack and received nasty letters from one of their colleagues that was circulated to their industry group. Now they're in a position of damage control from the blow-back. We hated to say "I told you so," but that's what happened. Oh, well. Now we're hired for crisis management.