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4 months, 2 weeks ago on Are you a social media marketing trapper?
That's a trendy thing to say but unless you convert the sale, you're just making BFFs. Plus, the trap doesn't need to be a bear trap to work. Make your trap into a comfy nest. But, until I get to out you into my client list and add you to my case studies and cash your checks, it's really just hand-holding and chaste kisses.
Thank you very much. Much obliged!
7 months, 2 weeks ago on In praise of social media perseverence
@jdlasica Thanks, JD. I agree; however, with regards your comment, "If you're in the business of entertainment and amusement, you should probably stick to traditional media," I daresay you're mistaken, though I can see where you're coming from. Didn't Gossip Blogs such as Perez and Entertainment Sites like Buzzfeed start off as social media platforms? Even Slashdot wasn't trad media, back in the day. Reddit isn't, nor are most of the most agile, "first post" scoop sites, either. Not until TMZ was there real competition, and even TMZ started off as an AOL property that was web-only and very bloggish before is became a TV show, etc. So, as you can see, if you're in the business of entertainment and amusement writing, then maybe the mainstream's the way to go; however, if you're interested in the business and of seriously building a platform for entertainment and amusement, the blog (or whatever it's called now -- but it's really just a blog) is still the correct platform. And, if you don't have a pedigree, your blog is really your only choice for making a name popular enough to end up earning one of those hallowed traditional media spots. What do you think?
7 months, 2 weeks ago on Turn social into your own personal media empire
@maryanneconlin Thanks so much! I really appreciate your comment. I can't believe it. In the same way professional people love to brag that they are above cooking and cleaning, it seems like online content-producers feel like they can be above learning a little HTML.
9 months, 2 weeks ago on Marketers still need to learn some basic HTML
@OliverScott Thank you but I am not sure I understand what you're saying here -- would you be so kind to expand on your though? I am going to rid myself of the taste of noodles now and I look forward to your response, Oliver. I assume you're Zen or Taoist. I feel the Buddha in you, sir.
10 months, 1 week ago on Listen & engage to build a trusted community
@LMHill That's such a good review that it almost feels like shilling! But even though your comment feels too good to be true, I feel much the same way, thought I am not nearly as excited about it as I once was.
11 months ago on 11 ideas for taking your digital marketing in new directions
@abbywynne I think I tried Pulse but never got it. Tell me more about it and why I should. Thanks!
@IncrediBILL PS: There's a huge difference between being a client's BFF and their bitch :)
1 year, 2 months ago on Why you should treat your client like your BFF
@IncrediBILL If a client doesn't try to get stuff for free from a vendor they're not doing their job. Here's the secret: once you do become BFFs -- actually chums -- the tables will change: a friend doesn't take advantage of another friend. In fact, once you become fast chums, your client realizes that it's not his or her own money.
My above advice is less good, generally, if the client is also the cash purse. If your clients are mom and pop shops or singletons or self-funding or bootstrapping or running a non-profit then there's a better chance that that client won't be able to expense your business romance as easily.
Luckily, my clients have always been national brands and even the dates with the non-profit clients were pretty generous and fun -- and nobody asked me to give them stuff for free*.
*By free I don't mean going the extra mile for a friend -- both members of the love connection should be willing to go to bat for eachother -- but if you ever feel like you're being blackmailed or threatened into doing stuff for free, you need to figure out an exit strategy because that client is no BFF of yours.
Part of the "being used" thing has to do with you -- if you act like a welcome mat don't be surprised if you're walked all over.
I am so proud! Much mahalos to @jdlasica and the rest of the Socialmedia.biz team!
1 year, 3 months ago on Welcome to the new Socialmedia.biz