Latest Blog Post: https://medium.com/@matt_cerms/the-monday-movement-9842835f59f4
Such an interesting topic, @ginidietrich. Brand awareness, brand identity, memorable content... it's all good stuff but then what? Great read about the lack of call to actions in the Super Bowl ads from this year: http://goo.gl/9SwhVn
2 months ago on How to Create a Call-to-Action for All of Your Content
@ginidietrich Yes, it is something our agency is working on as well. I think it also has to matter to you and me. It seems to be something smaller agencies focus on so they can differentiate themselves. But it shouldn't matter how big or small you are.
2 months, 1 week ago on Tell Your Organization’s Story Without Sex
I think the customer/client is attracted by the agency's "why" or unique story. All agencies can strategize, design, develop, and produce. But so what? There has to be something more; something unique to it all. Love this exercise!
Digging this, @ginidietrich! Moz toolbar seems really powerful, and I continue to think Google+ is as well. For my personal blog, I am getting some views through Google+ because people are seeing my name pop up in their Google+ digest email. It's the little things!
2 months, 3 weeks ago on Offsite Content Marketing: Six Tactics to Reach New Audiences
Nice to meet you, Ces! Really enjoyed this and congrats on #GumboForTheSoul!
6 months ago on The Spin Sucks Inquisition: Ces Guerra
@TomMartin It's something we are dealing with currently. The campaign has been a little inconsistent thus far, and we are really trying to focus on being there for the client. Can't lose that trust or what you could call business friendship. It's not always easy, though!
6 months, 1 week ago on The Spin Sucks Inquisition: Tom Martin
@TomMartin, Being somewhat of a rookie in the agency world, I really connect with this: 'He understood that clients really value partners more than campaigns. Campaigns come and go, but a great partner lasts a lifetime.'
@ginidietrich Definitely! Really easy to use.
6 months, 3 weeks ago on How to Generate Blog Post Ideas
Nothing like some insider tips from, Ms. @ginidietrich! I'm really digging this SmartBrief!
Hey Kerry! Great to meet you!
I always tell people, how can you not be a little into Lord of the Rings?! It's where geeks and non-geeks can find some common ground. :)
6 months, 3 weeks ago on The Spin Sucks Inquisition: Kerry Gorgone
@ginidietrich Being a huge fan, it is certainly my suspicion with everything I've read. Exciting for sure!
8 months, 3 weeks ago on Weird Al Teaches PR Pros a Thing or Two
@ginidietrich, digging this. I especially enjoy how artists bands are trying to market themselves these days. Who can make their album release cooler and more innovative than the next guy? Whether it's Coldplay releasing their track "Midnight" at Midnight without telling anyone or Weird Al partnering with sites that help compliment his brand. It's totally thought out and honestly unexpected. Weird Al is really a comical marketing genius.
On a similar note, U2 hasn't released an album in 5 years and you can bet the songs are ready to go at this point, but the integrated marketing effort is still being worked on. Will it be an integrated social media blitz? Who will they partner with? What rooftop will they show up on in broad daylight? What will they help invent to make their music more accessible and meaningful to people. Remember the iPod...
@ginidietrich Hey, thanks! But I am sure you know what I mean. Positive is one thing but having an eye for people is another?
8 months, 3 weeks ago on The Spin Sucks Inquisition: Mark Schaefer
Mark, I really enjoyed this and just have to chime in.
As a young professional who has worked in politics and now in the agency world, I can quickly relate to trusting the wrong people. It's tough because we or I want to always find the good in people; understand people in a positive light. But, I've quickly learned how that can have a blinding effect. Being more deliberate in how I view people and why I view them the way I do has helped.
@LauraPetrolino right onnn! A rockin' social effort or strategy comes from just wanting to go the extra mile. Looking to help, impact, and inspire can only be genuine. Gotta have the right kind of people on the team to do this, and you guys do!
9 months, 3 weeks ago on How to Integrate Online and Offline Communities
@creativeoncall I second this, Chuck! At our agency, we often have these digital brainstorms to come up with fresh ideas. Yet, for the account I work on, DM & DH still take the cake when it comes to results. Those tactics are still driving sales.
10 months, 2 weeks ago on Four Marketing Tactics that Continue to Live On
Hi Gwen! "You don't have to work with jerks" is gold.
11 months ago on The Spin Sucks Inquisition: Gwen Moran
@LauraPetrolino So, what keeps you up and ready to rock all day/every day? It is much easier said than done. #PetroPower
11 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino
@JayBaer Oh, the transition from Politics to marketing... I can relate! Which races did you work on??
11 months, 2 weeks ago on The Spin Sucks Inquisition: Jay Baer
@ginidietrich Yeah, I definitely know where you are coming from. Huge clients usually means lots of agencies in play -- and that can be frustrating. I really liked this post because I know that you genuinely care for the well-being of this client. Sometimes, as you know, it isn't always that easy when you are dealing with Fortune100 clients. You want to do great work and execute but too often it feels like a process.
1 year ago on The One-Page Quarterly Plan Template
This is really good, @GiniDietrich . Working on a large accounts in the agency world doesn't always allow for this type of interaction and in the weeds strategy with the client. "Best practice" seems to get in the way too much.
@ginidietrich Totally. I am sorry I have been a little MIA around here. Agency life has been wild and crazy, and my schedule seems to get thrown off. Working on managing my time better!
1 year ago on The Spin Sucks Inquisition: Mitch Joel
"We sometimes let go of business opportunities that are based solely on gut or feelings." I know that I say "go with your gut" A LOT. It's gotta feel right; it's gotta feel natural. With golf, I always knew it was better to commit to the WRONG shot than not committing to the right shot. But, it is important to understand our instincts and why they feel the way they do. Analyze, commit, and execute.
Happy #FF, Mitch and @GiniDietrich!
Happpppppy #FF, @AmyMccTobin!! Glad to be connected with you! Love the concept of your business; specific and results driven!
1 year, 1 month ago on #FollowFriday: Amy Tobin
Happy #FF, @amandag!! Are you @ginidietrich 's twin???
1 year, 1 month ago on #FollowFriday: Amanda Gant
Yes and yes! Congrats on the book, @ginidietrich!
1 year, 1 month ago on Become a Spin Sucks Brand Ambassador
This resonates in so many ways, @LauraPetrolino!! Like you, my childhood was revolved around competitive sport. I was trying to be the best I could possibly be at golf. Getting up early, coming home early, working out around the clock, etc. I think a great tie in to to this is knowing how and when to recognize that you aren't getting better. You have to constantly re-evaluate your process, resources, and personal goals.
I could talk about this for the days!
1 year, 2 months ago on Vision, Goals, and Gold Medals
Happy #FF, Kevin!! I certainly admire anyone who can author a book and have area code wine! So cool. Glad to be connected!!
1 year, 2 months ago on #FollowFriday: Kevin Vandever
Happy #FF, @jason_!! But, you can't just like any beer. Any Southern craft brews I should know about?
1 year, 2 months ago on #FollowFriday: Jason Roberts
@corinamanea @ginidietrich Corina, I'm very jealous that you at least get be in a place like that even if it is once a month. Us city dwellers need to do a better job of disconnecting!
1 year, 2 months ago on The Power of Time Off
@ginidietrich @biggreenpen agree with you guys! We can't always seek it out, but we can put ourselves in those situations/surroundings that spur those a-has! It's got to be natural. Lately, I have been having a hard time digitally disconnecting when the work day ends. It's definitely harnessing my productivity.
@ginidietrich do you ever feel that sometimes your best ideas/brainstorming/a-ha moments come when you are disconnected from work?
@KateNolan @Howie Goldfarb @Matt_Cerms Kate, Big Star is a favorite of mine. Was there last week! I've been telling @ginidietrich about it for a while! I'll have to check out High Noon.
1 year, 2 months ago on #FollowFriday: Kate Nolan
From one Chicagoan to another... Happy #FF, @KateNolan!! Been to any fantastic (must try) restaurants lately??
@Howie Goldfarb @vermontcoffeeco Any carmel drizzled ever so slightly in the bottom of your venti cup?
1 year, 3 months ago on #FollowFriday: Howie Goldfarb
@Howie GoldfarbThe Man. The Myth. And, most certainly... The Legend. Happy #FF to you, sir! Howie's the dude I came to know many months ago. He made me feel like the man. So, it goes like this:
Guy loves coffee, and I mean that's great -- but does he like a latte or it just plain straight? Howie lives to make businesses grow... We are sure that makes him glow. Outdoor sports seem to keep him sane, so don't worry... He will always be ready for a game.
So, lets enjoy his company and let him have his fame... We are sure this guy is nowhere close to lame.
And lastly: Mashable may have forcefully slammed the door but we all know Howie is coming back for more.
Cheers from Chicago!
@ginidietrich It simply has to change. Productivity has many different definitions for many different people, but I don't think it is valued. The political world is a great example. It is all about talking how busy you are, how much work you have on your plate, and who stays late in the office late to earn brownie points.
1 year, 3 months ago on Time Management: A Challenge to Make You More Productive
We need to truly **value a time management strategy. I told you guys I was dragging...
@ginidietrich This post really speaks to me due to the fact that I am kind of dragging this Monday morning. Need some inspiration; need a pick me up! It seems like in every interview, they tell you "don't think this is some 9-5 job." In so many industries, it has become cool to stay late and be the one who just doesn't have time to go out for lunch. If I was a boss, I certainty wouldn't be setting that example for my team. But too often it goes on, and it needs to change. We need to truly a time management strategy.
Just my perspective as a 20 something year old trying to figure out the professional world :)
Congrats on the #FF, @annelizhannan! I've never heard about a PR Nurse, but that's awesome! Blending your passions to do great work is always admirable. Cheers!
1 year, 3 months ago on #FollowFriday: Anneliz Hannan
@LauraPetrolino I couldn't agree with you more, Laura! It's the snowball effect! I think this community also spurs the best kind of networking. And we all know that starts with generosity and humility.
1 year, 3 months ago on Content Marketing: Too Much of a Good Thing?
Great topic, @ClayMorgan! This community exemplifies people who care deeply about each other. Whether it be a customer, friend, or an online forum acquaintance -- everyone is in it together.
I get the feeling in this community that these are the type of folks would do something nice for someone and not expect anything in return. And, that is easy to say but hard to really feel. Pretty freaking cool.
@creativeoncall -- Fantastic, Chuck! You got some Neil Young in your voice! Who are some of your influences/favorite artists?
1 year, 3 months ago on #FollowFriday: Follow the Dreamers
@ginidietrich I heart #36. Do you think Mr. D does as well? Ha!
On a side note: Thanks for making everyone feel like a rock star in this group, Gini! Honored to be a part of it!
Happy holidays, everyone!
1 year, 3 months ago on The #FollowFriday Recommendations of 2013
Don't waver from what you stand for, make a dynamite product, and continue to make the customer feel like a rock star. Boom.
1 year, 4 months ago on Crisis Communications: How Chick-fil-A Weathered the Storm
@JRHalloran From one great franchise to another. Feeling good about my Hawks this year if they stay hungry. The West is just so stacked.
1 year, 4 months ago on #FollowFriday: James Halloran
Happy #FF, @JRHalloran! So, does this make you a Flyers fan????
@belllindsay It is sometimes so hard to do. I mean, hitting that publish button can be the most terrifying thing in the world! But, in the end, it's just another way to grow! Shall we cheers to letting go?
1 year, 4 months ago on Truth, Lies, and Facebook Memes
Love it, @belllindsay! Our most personal stories are always hard to publish, but once you do it... It's a tremendous feeling. Triumphant, really.
@ginidietrich I mean, this is coming from a guy who loves everything about red licorice. And that is definitely fueling my frustration/disbelief. At least I am not the only one concerned about this :)
1 year, 4 months ago on The 82 Things I Love