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The worst thing about being on Shark Tank is that ABC automatically takes 5% equity or 2% of profits for every single company that appears on the show.
1 year, 2 months ago on Life after “Shark Tank” — The real story of how UniKey finally came to market
Their site looks nothing like Airbnb...
1 year, 10 months ago on HipSwap and “Pawn Stars”: A Celebrity Integration That Isn’t Lame
Now that marketers have built large followings on Facebook and Twitter there is a big push to actually be able to identify these consumers, and turn them into advocates for the brand. In this current age of discovery and curation online, people are more and more influenced by their peers when making purchasing decisions - your techie friend can help pick out the best digital camera, the foodie cousin knows an amazing place for Korean tacos, etc. Nielsen recently released data revealing that peer recommendations garner more trust than any other form of advertising. That stat and more are in the recent white paper we released here at Crowdtap that helps marketers get a better idea of how to develop an influencer marketing strategy: http://peerinfluencer.com
1 year, 11 months ago on Post-Google Deal, Wildfire Hints at Importance of Influencers