bobbiklein
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Influence is key when it comes to making a difference on a large scale. We can always affect people closest that we interact with, but now with social media we can make a huge difference.
Any thoughts as how to attract more affiliates? I know higher commissions and treating them well. Anything else?
I think people need to be sure who they are trusting to handle their brand's social media accounts. Social media is your storefront online. Even if one person is running it, there needs to be another person checking in from time to time to make sure this PR scare does not happen.
I think curiosity is one of the most important tools to spark creativity. You are constantly learning about new things and finding a way to connect them to your field (i.e. a basketball game and finishing a project). The more connections that you put together for people the better, because you are finding another way to connect with them and may also be expanding their horizons.
@ginidietrich I agree. Maybe if everyone took a better approach about how to handle the distractions, whether is is headphones, door closed, etc., people would take note.
I am definitely able to get more done when I work at home. When I work on campus, people are always stopping by, and my days are full of meetings. I work at home about 70-80% of the time and at Butler University the rest. Headphones are key to getting things done. It cuts out the other distractions around you. And on campus if someone has headphones in, it's a synonym for busy and please don't bother me.
Fantastic tips Kathy! I think that sharing your goals is important because the person that you are meeting may not be a person who will be able to use your service but he knows someone that does.
It is very funny Gini. I showed your article to my mom who works for Starbucks in operations, and she has mentioned before that so many people are like robots and don't interact with customers. I have found the same to be true when I create and work experiential marketing events and promotions. If you take the extra time with a prospective client, they will remember you and the brand when it is time to purchase a product.
I just had this conversation with my brother last night. He was fed up with his job and not having any freedom at the office plus working 60-70 hours a week. I told him if he just let me help, I could get him the freedom that he wants.
@danhefferan Thanks for your comments Dan! I agree with Gary's point. Where I was going in point #1 is that when you are not going to reach any consumers. For instance, if you are marketing a Luke Bryan country concert, you are not going to spend a large amount of money for advertising space on a rock and roll radio station. I Always love to hear feedback.
@danhefferan That's the clincher there. We still remember quizno's, but if we ate there it would still be in business.
@RyanEggenberger Very true. It can get worse, but hopefully we always go with the mindset of doing our best and creating exceptional work. I saw this when I was working the concerts for Klipsch last weekend when they brought out their new marketing advertisements. They didn't make sense. One was a picture of headphones with the line "A Concert in Your Cranium." It could have been so much better if they would have asked for help.
Thank you @RyanEggenberger and @danhefferan ! It has seemed to work out well. You will be surprised. Also, if you have a chance read "The Power Of Who" by Bob Beaudine. He outlines a strategy similar to this in more detail.
Great advice Jana! I do agree that your name defines your brand. In marketing and branding, this is what makes you, you. You have to identify your goals of the website and work with the name to create an overall brand.
Love to hear it @Jennifer Seffrin ! Keep on doing what makes you happy and you will enjoy life.
Facebook privacy settings can make a huge difference. One of my friends owns a company and that is one of the first thing that he checks. Take heed and update the settings.
Very moving Ryan! I know for me it can be hard to put new books down. Then I realize I could have written the same thing. Now, it's time for me to write my own.
@RyanEggenberger Thanks Ryan! I get the same response, "So you work from home." "Yes." "I bet you can enjoy all of your free time." Eventually once business takes off for both of us, I believe it will be less work to sustain clients and spread our message. I wouldn't trade all of this hard work for the cubicle lifestyle no matter how much it paid.
Thanks Ryan! I saw a large difference between the US and Europe when I lived in Spain. Overall, they are happier people and love to live life. I wish more people would live the same here.
Awesome post Ryan! It rings so true. So many times we are put into the mindset that I am going to make resolutions for the new year and then drop them in February or March. This is a great guide to start reflecting on the year and see where you want to go in the future. Keep up the great work!