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I definitely second the use of Feedly to keep up with blogs. The best part is that if you separate the blogs you read into categories, by default it will only show you the top five or so from each group. That makes information overload a lot less likely!
Once you've skimmed your feed, mark everything as read and move on.
4 months, 4 weeks ago on Social Media Connections and Landing a Great Job
I think that parts of the internet can be genuinely scary because of that negativity. But anyway, i wanted to share something that I came across in an assigned reading this week. This is from a Usenet post in 1991:
"FIRST AND FOREMOST remember that the net is populated by PEOPLE not computers. What you say CAN hurt. It is very difficult to judge someone's feelings when you can't see their face, so you have to be extra careful about EVERYTHING you post."
"Interpreting Soap Operas and Creating Community: Inside a Computer-Mediated Fan Culture" by Nancy K. Baym, 1993.
Apparently things haven't changed much in 20 years.
8 months, 2 weeks ago on Truth, Lies, and Facebook Memes
Great to see the results of your experiment! It might be interesting to measure whether an increase in Klout has any bearing on online product sales (as opposed to gaining clients.)
11 months, 4 weeks ago on Influence Scoring: All Klout(ed) Up and Nowhere to Go
@ginidietrich @lauraclick Looking forward to seeing what the experiment brings! I'm trying to increase the different types of online media I pay attention to, myself. I only really read blog posts, and that's a bit of a problem for a content specialist...
1 year, 1 month ago on Startup PR: Tips for Getting Started
Great tips for startups - and a lot to learn by other companies, too. I know a few people who will find this article helpful!
I've hesitated to comment on both this post and your PR Firm of the Future post earlier this month. The first time, it was because the "hybrid PR professional" of the future is what I'm building myself towards—because integrating online and offline, marketing and communications seems like the only measurable, effective way to go forward.
This time it's because your first two paragraphs sound a lot like me. I'm in a position right now where it seems like striking out on my own might be my best option (as it's been my "five-year goal" for what seems like a long time now). Still, it's probably not a good idea for me to say (out loud) that I have problems with authority.
And I need to find my clients before I can make the mistake of setting the retainer too low. ;)
1 year, 1 month ago on Starting a Public Relations Firm: The Business Side of Things
@belllindsayLindsay, are you using a different way to clarify who your audience
is? I think that sometimes the language and context of a specific
technique can give you the willies, but the ideas behind the technique
can work for you in a different form.
My tone might be light and
conversational on one Twitter account that I run, and more businesslike
on another. One way to get around the sociology experiment would be to
say: "Account A: fun, Account B: business."
1 year, 1 month ago on Content Marketing Strategy: What Does Relevance Really Mean?
One desk-turned whiteboard, coming up!
@ginidietrich @photo chris @JoeCardillo
1 year, 2 months ago on Seven Tools for Writing Blog Posts
I'll put up a photo for you guys tomorrow!
I have a glass desk that I painted the underside of white. It serves the same function, though I have to keep my desk clean to use it!
@JayDolan @giesencreative @ginidietrich And delete frequently.
@ginidietrich @JayDolan It's a tricky genre!
I write directly in WordPress as well, although I have to admit that I've lost a few minutes of typing here and there. It happens occasionally due to computer malfunction.
I hear you on the pen and paper. I use a weird mix of Evernote, Twitter favourites, notebooks and whiteboard notes to get my thoughts straight.
The wonders of etymology and Spin Sucks comments! Nice to e-meet you!
1 year, 2 months ago on Vote for the Spin Sucks Subtitle
I like the concept of asking "A or B" questions on Facebook, because I think you're right: open-ended questions don't get much engagement. I wonder if it's the same with Twitter—it's always easier to answer A/B questions, no matter what platform you're on.
1 year, 2 months ago on Nine Reasons Fans Don’t “Like” Your Status Updates
@RobBiesenbach I second the "death of the Spin Doctor" in some form, although I do think #1 has a nice ring to it. I voted for #2, though!
@yearwood It does seem inevitable. In another world, you'd think that people who think along the same lines could be friends, but intellectual property can be a tough subject. It sounds like it may have been an honest misunderstanding.
Kudos to the Spin Sucks team for handling it so well.
1 year, 3 months ago on A Blogging Community: Why it’s Important to Have One
It looks like the original study is available online temporarily, if anyone wants to take a look. To clarify, the bullying comments are more polarizing than convincing. If you support the topic and see rude comments, you'll be less concerned by the risks. If you're against the topic and see rude comments, you'll be more concerned by the risks. Explains political debates pretty well...
1 year, 4 months ago on How Online Bullying Affects Your Brain
I like the idea of regular collaboration sessions. Come to think of it, I think our weekly team meetings are a lot more productive when we're generating ideas rather than just updating each other on what we're working on.
1 year, 4 months ago on Collaborate: Five Heads are Better than One
That's a really good point about access to data and other people in the organization. I imagine that's a roadblock for quite a few companies.
1 year, 4 months ago on Seven Reasons You’re Not Ready to Hire a PR Firm
@ginidietrich I think getting nominated by someone else who posts here would be building on the community aspect—even if you don't get a #FollowFriday post, you've got to be doing something right!
1 year, 4 months ago on How Our #FollowFriday Recommendations Work
Asking for a recommendation seems similar to pitching stories without thinking what's in it for the blogger or journalist. Not a great plan.
@ginidietrich Will do!
1 year, 4 months ago on Lots of Changes at Google: What it Means for You
I'll be trying out feedly for sure—I haven't been actively using Google Reader for a while now and I'd really like a better way to keep track of the blogs I read. Thanks for the tip!
@ginidietrich @NLCuk It is a bit Mad Libs-like. Not very good at plurals, though. :P
1 year, 5 months ago on Content Idea Generator: A Magical Tool to Help You Write
"I am an introvert and have to script small talk or else I bring up zombies way too frequently."
Best. quote. ever.
1 year, 5 months ago on Can Technology Replace In-Person Meetings?
Sounds fantastic! I'll book myself an early lunch.
1 year, 6 months ago on The Lies and Truths of Google Analytics
OK, YOLO I'll give you, no questions asked. That was fantastic.
1 year, 6 months ago on Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO
@ginidietrich Ha, mostly. I got my applocation essay in for a degree completion program - that had been sucking up quite a bit of my mental processing power. Twitter's the only place that's been seeing much of any of me!
I guess that ties into continuing education, doesn't it?
1 year, 6 months ago on Five Things You Can Do to Be Successful in PR
Of course, there are arguments that starting off on a non-lying foot puts you in a better position as you weather the crisis. @HowieG @jasonkonopinski @Shonali
@magriebler Great point. I know I get caught in the trap of pushing through a workday to get things done, without focusing enough on what I've accomplished. It's not just about proving your value to your boss or organization (though that's the priority). You also feel more accomplished and confident when you KNOW what you're contributing.
The Toy Story video? Just wow. Somebody spent a long time putting that together.
1 year, 7 months ago on Gin and Topics: Ad Libbing for NFL Players and Animals
The engagement piece is fantastic. "Place Explainers," dissecting an area's local quirks, is part of the motivation behind my own blog (figuring how PR works in the [relatively small] city). "Scene explainers" might be another way to put it.
Don't skip the comments section either. One of the authors points out in the comments that "Major Breaking News, Place Explainers and Crowd Pleasers performed best (in that order)." That should tell you what your local audience wants to hear (or at least, interact with).
1 year, 8 months ago on The Three Things, Edition 12
@joecardillo I thought it was interesting that someone brought up the "who you know, not what you know" cliche in the comments. Nick responded with:
"You can't get a job based on what you know unless you know (or can meet) someone who needs what you know."
And I think that ties into the conversation we're having. It's not who you know, it's who knows what you know, and building a reputation online (and interacting with people at the companies you're interested in) gives you a way to prove your skill-set.
1 year, 8 months ago on How Social Media Affects Your Job Search
@ginidietrich I'm glad you liked it! Blogging is an attempt on my part to do... exactly what we're talking about, I suppose. The local scene seemed like a great way to establish the scope of my blogging project, and I guess it's helped me to engage with the larger scene online as well!
I find it really interesting that connecting online is non-optional for you and a lot of other companies when you're hiring. I got into my job in communications by helping out on a project basis and got hired on full-time later on, but I've been actively trying to connect with the communications scene in my city through my professional organization and through Twitter. While I aim to go into freelance work, it's great to hear that I'm on the right track!
@smstucky, I think you should check this out.
I find the question of outsourcing social media to be an interesting one. There's not much point in the case of executive social media accounts (which are about leading by example and connecting with specific people), but in what cases is it a good idea? Yes, at some point you'll inevitably lose the intimate knowledge of the people your company connects with, but on the other hand, how do you avoid this when regular employees leave?
1 year, 8 months ago on Four Ways Leaders Can Integrate Social Media
@crestodina @barrettrossie I think I'll be keeping an eye out for the "I Hate Social Media" post. I was just talking to someone who has zero interest in social media. I think as someone who's immersed in social media every day, it's easy to forget that those people are out there—and that they might have valid reasons for staying away from it.
1 year, 8 months ago on #FollowFriday: Andy Crestodina
I'm new to the game, having worked as a communications professional for about a year, but I'm definitely seeing the importance of a diverse skill set. You'll never be an expert in everything, but it's important to understand the basics of how each piece works—even if it's your colleagues who will be taking action on the other pieces.
Thank you for sharing "paid/earned/owned media". I've never heard of a company's content being described as "owned media" before, and I think it works quite well.
2 years ago on Convergence is the Name of the Game for PR Pros of Tomorrow