Social Media Manager of Cision NA
Thanks for this great write-up!
4 months, 3 weeks ago on Toolkit Tuesday: How to Build a Media List with CisionPoint Software
@ginidietrich Haha - yes, a very good thing! It was a detailed and thorough read - and it sounds trite - but we couldn't put it down. Although it's a 'business' book with case studies and tips, it reads like a story; like Hunger Games :)
11 months, 1 week ago on Spin Sucks (the Book) is Here!
Congrats, Gini! We can attest that the book is a must-read for communicators and those that drive business. We read our galley copy in three sittings - I think that is all the 'review' you need!
@amandalgant @crestodina An Amandatory fun party sounds amazing!
1 year ago on #FollowFriday: Amanda Gant
Yay! Love Amanda :) Congrats, lady!
@ginidietrich I didn't want to forget launch day, plus I love decorating my calendar :)
-1 point for not drawing your logo, though.
1 year ago on Become a Spin Sucks Brand Ambassador
Congrats! We've been waiting to hear the official launch date and are beyond excited! Signed up (mine is the one with bells on) and ready for takeoff! http://instagram.com/p/kkFAmJpKMW/
Yay, yay, yay!
Thank you for sharing your input, Gini! We went through the same emotions as you: shock, grief, confusion - and then we came out on the other side, too :) "Oh, wait - as long as we're genuinely using guest bloggers for their intended purpose - to share different perspectives with our audience - it's OK." Then we all breathed a sigh of relief!
We are re-evaluating our guest blogging criteria to ensure people who write on our site have the right intentions, but otherwise, business as usual :)
Appreciate your thoughts on this!
Hope you're having a great Friday :)
1 year, 1 month ago on Guest Blogging: A Change in the Google Algorithm
Thank you for mentioning our study, Chris! Great idea to use Instagram Direct to connect with media, and your example wasn't too bad :) Maybe a little filled with jargon, but 'A' for presentation!
Hope you're well,
1 year, 2 months ago on The most obvious use of Instagram Direct for PR professionals
@Shonali Great question! I did not have any trouble powering up my devices, and I didn't dread it either. I think the time away was just enough to feel refreshed, restored and ready to dive into the tweets, emails and other notifications I missed when I was away.
It's a great sign that we look forward to coming back! Of course, when the dread starts to creep back in, I think it's time to take another break or re-evaluate :)
1 year, 2 months ago on While I Was Out: Reflections On a Social Media Hiatus
Glad you're back, but completely understand the need to unplug, no matter the reason. It refreshes in a way that can't be achieved through any other methods. The longest I've unplugged is 10 days for my honeymoon (my husband was grateful!) but I came back smarter, in a sense, because I could look on things from the outside instead of being reactive.
I'm glad unplugging worked for you, and I hope all is well!
Thank you for diving into this conversation. We agree that
creating targeted campaigns is the most direct path to success. To that end, we
introduced a new search more than a year ago that allows greater filtering and
identification to thwart spammers, and we continue updating our functionality,
like with our Social Influencer Search that launched last month.
We know you’re aware of many of the steps we take to make sure
our tool not only provides the best value to communicators, but also guides
relationships with journalists. We honor journalists’ requests to remove or
update their listings, and aim to update both client and journalist requests
sent to changes.us(at)cision.com within 24 hours.
Situations like these help us to be more aware of what we can do
to better our product and the industry, and it’s helpful to not only hear your
insight, but also hear from your community; this is what drives our industry to
1 year, 3 months ago on PR Spam: The Haggler Takes the PR Industry to Task
Wahoo! Congrats, Jason and AD! Excited for all of you :)
1 year, 3 months ago on #FollowFriday: Our New Paid Media Manager
@Howie Goldfarb @belllindsay @Cision NA When thinking of posting evergreen content socially - and by this I mean something 3+ months old - I've considered writing something to the effect of 'From the Archives' so the audience doesn't feel duped or misled.
1 year, 3 months ago on Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo
We use Wordpress and the search feature within the CMS is nice. You can search to see if you have an old post to revive.
I'm starting to keep a more comprehensive content calendar, and this should also aid in making sure I'm aware of the content we have in our vault.
On the social end, I'm completely guilty of sharing our most recent content and nothing else. The first time I shared content of our own that was more than a couple weeks old was last week, when I looked in our analytics. For shame.
I'm trying to use my social calendar more wisely to curb this, and make sure I'm sharing recent content, as well as 'evergreen' content that is fairing well in analytics, or content that we through was very well-done, but didn't get the play it deserved in one day :)
Great discussion; love reading all the comments :)
Thank you for the mention, Martin, and for sharing your insight! I love the analogy of Lather, Rinse, Repeat. It's very fitting.
Jeff Bullas is one blogger that continually shares weeks-, months-, and sometimes years-old content that still applies today.
I like looking at our Analytics to see what is still attracting readers - I'm often very surprised! Sometimes the most popular blog post for the month is one from 2012. If the post is still relevant, I'll sometimes share it on social, and other times we use it for fodder for a new blog post.
We also use our Content Marketing Suite to amplify, and through our partners our content has the ability to be displayed on more than 90K publisher sites. We share all our blog content through the suite, and it's interesting to see what gets the most clicks & drives the most interest.
Ironically, we just put together an amplification tip sheet since it plays such a large role in today's marketing landscape.
I look forward to hearing what works for other content creators!Best,Lisa
Thank you for the mention, Jayme! Look forward to our continued discussions on this subject :) Talk soon!
1 year, 3 months ago on How To Select News Release Distribution Services
1 year, 3 months ago on What the PR Industry Can Expect in the Next 10 Years
Great insight, Martin! I can't believe I'm just coming across this now :) I love this sentence and think it's absolutely true: "These days, it’s more important for us to learn how to tell stories, visually, creatively, honestly, and effectively to give something of value to the communities we’re trying to reach."
It segways nicely into the next point I think you're dead-on about: "We need to journey outside our comfort zone and figure out a more meaningful way to connect. How about actually starting with a conversation and abandoning the canned pitch?"
It's so important for PR professionals to tell stories in all formats - releases, photos, blog posts, social - because now, more than ever, we can interact directly with our market through those channels and find out how we can continue to add value.
Thank you for the insight and food for thought, Martin!Best,Lisa
Dead-on, Gini. I especially love #4. I'm a sucker for mail and have seen our SVP open packages from companies I'm certain she wouldn't open emails from.
1 year, 5 months ago on Media Relations in the Digital Age
Congrats on crossing that bridge and getting the book to the design stage! Do you know if there are similar books and their price? I'm sure you've thought to check the market but with companies and educational institutions being budget-friendly, that may be the difference between buying your book and someone else's. I do love @ExtremelyAvg example, though!
1 year, 5 months ago on E-Book Pricing Help Needed!
1 year, 5 months ago on #FollowFriday: Lisa Denten
@jennywittman Aw, Jen! You're so sweet. And 'spirit animal' is the best description I have ever heard! Thank you so much :) xoxo
@briantudor @ginidietrich Thank you, Brian! It's so funny you put the space because for some odd reason, I always catch myself writing SpinSucks (sic!). Love the reminder :)
Pearl loves my husband's Sports Illustrated magazines more than any other, particularly the newest edition. And the ones he plans on keeping, like the Notre Dame cover last year and the Blackhawks cover this year. Very sassy, that one.
@jasonkonopinski Thank you so much, Jason! I am hoping to go to Content Jam and if I do, I look forward to meeting you there!
@biggreenpen Thank you! And likewise :)
@RobBiesenbach Haha! I didn't even notice the grammar mistake, which was for sure caused by fast typing!
Smart point on some audience members not being on Twitter. While live-tweeting is a great way to get the Twitter audience engaged, your perspective reminds me of the importance of integrated campaigns! Post-event video, blog posts, emails, etc., are a good way to reach people who may have missed Twitter content.
I hope the webinar went well! Nice chatting with you here, hope to talk soon!Best,Lisa
1 year, 5 months ago on Extend the Life of Your Event with Post-Event Planning
@Howie Goldfarb Thank you for the kind words, Howie, and input! This is very true, and finding a way to make everyone feel included - even if they're reading content post-event and didn't attend - is a great way to make them feel like part of your community and encourage further interaction, whether that is by attending a future event, sharing your content, etc. Love that you mentioned CM & SEO, as it is such an important part of keeping your event going after it's ended!
Thank you for chiming in!Best,Lisa
@RobBiesenbach Hi Rob! Thank you for commenting, and great question. Many participants will want to live-tweet or share tips at events, and using a hashtag gives event-goers and organizers a good way to track all of the tweets. It's also a good way to get a larger social audience interested.
I don't see any downside to creating your own hashtag, but you may want to run it by the organizer or sponsor just to make sure they're OK with the branding you're using.
When creating an event hashtag, I would recommend keeping it as short as possible (only 140 characters on Twitter!) and try to make it easy to understand. For instance, if you're speaking on SEO at a Social Media Week event, use #smwseo. This helps others understand what the hashtag is being used for.
If the sponsor doesn't mind if you use your own hashtag and you speak on a regular basis, it might be good to use something branded with your name, like #biesenbach. If you speak often enough and can use the hashtag often, it will help you develop a community and whenever they see the hashtag, they'll know it's your insight that's being shared. If someone isn't sure what #biesenbach stands for and they Google it, your site will pop up and voila! They'll have their answer and you'll have a new reader :)
Would love to hear your thoughts, and hope to hear you speak soon! Corporate communications and strategy are always useful topics :)Best,Lisa
I don't know why all that text is hyperlinked? I tried to fix but it's a #fail. Apparently you REALLY need to read the Hyperbole and a Half post!
1 year, 5 months ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
@jeanniecwDie, Oxford comma, die! I too am a slave to the AP Stylebook and was routinely scolded by my English professors because I used journalism-style writing. We will not lose the fight, Jeannie! :)
I'm scared to comment on this post. I, too, am a grammar nerd (which is ironic because I always want to spell grammar grammer - baha) but I'm afraid the pressure will get to me and I'll type alot or your fabulous or I love grammar to! This is me prefacing my comment by saying: if I make a grammar mistake, it's the pressure, not me :)
EITHER WAY, you will love, love, love this post by Hyperbole and a Half. It's whimsical and hilarious and snarky all rolled up in one! http://bit.ly/17ZPawg
And in case you're wondering, the Oxford comma is a much-contested debate in our office. I don't think I've ever seen someone explain it in such a calm manner. For some reason, people get really hyped and defensive and passionate about the Oxford comma (myself included). I will say that while I would like to see the Oxford comma die off, you get a +1 for explaining it well.
Did I make any mistakes? Oh, the horror!
@RebeccaTodd @write4unj Ellipses drive me mad! Mostly because people use them like a comma, but I would like to completely cut them from writing :)
My mouth is hanging open after reading this post. Not only the possibilities for the future, but current technologies (I have a strong disdain for trying clothes on) and the great opportunity you outlined for marketers. Thank you for a great read, Neal!
1 year, 5 months ago on Four Ways to Reinvent Retail Marketing through Augmented Reality
I find that as a reader myself, I comment on the blog itself because that is where I'm reading. However, it is part of my job to keep up on the industry and read what experts are putting out there, and a lot of people don't have that luxury, which leads to an increase in people sharing and commenting on other channels.
I agree with @Danny Brown that comments on any channel is something to be proud of - after all - it's probably more likely to be seen by new eyes and shared if it's on a social network - but I understand why it's difficult for a blogger. It's nice for readers to come to you, share their thoughts, and make themselves comfortable in your online 'home' :)
We appreciate the mention of our new suite and are very excited to bring it to the masses, especially those who are writing good content and need it to reach a bigger audience.
Thank you for your insight and for sharing!Best,Lisa
1 year, 5 months ago on No Comments On The Blog!
Great list, Heather, and thank you for the mention! We'll have to test some of these other smart ideas, too!
PS. Belated congrats on the little one!
1 year, 6 months ago on 10 Tips for Stronger Influencer Partnerships
@TaraGeissinger Thank you so much for the kind words, Tara! We really appreciate the feedback.
Next time we'll have to skype you in to our wine night :) It's a date!
1 year, 6 months ago on Don’t Die PR Agencies! What the Recent Google Changes Really Mean
@LauraPetrolino @Howie Goldfarb @ginidietrich You won the Internet today, Laura. Your description of release delivery is hilarious! :)
Great insight here, and we LOVE your earlier post on Powerhouse's site offering 8 Ways Brands Can Fail in Blogger Outreach.
We appreciate the mention of our tool, and especially agree with: "Building a successful blogger list is part science, but also part art."
Well said! Have a great evening!Best,Lisa
1 year, 6 months ago on Conversation @ http://www.womma.org/blog/2013/08/fundamentals-of-womm-session-recap-building-communities-of-influencers
Great example, Heather. It's unfortunate that it happened, but you offer a nice explanation of the numerous duties of PR pros and the importance of strategy for all companies.
Thank you for the insight!Best,Lisa
1 year, 6 months ago on No PR Strategy Leads to Major Launch Fail
@ginidietrich Yes, it can be a Catch 22, if you will (talk about dramatic) :)
We have added features to curb abuse (limits on # of contact exports, etc) and hope our 'best practices' content helps curb misuse, too, but it is something we're aware of and continually educate clients on.
And wahooooo wine! Looking forward to tomorrow - wow, tomorrow already! Can't wait to talk more :)
Great discussion here, Gini. We wrote a piece on our blog that discusses how to stay Google compliant following the latest webmaster updates (http://bit.ly/14gdIlK) but I think the more important point you raise here is that of building relationships, and we couldn't agree more.
This is something we often advise in our own content - from webinars to blog posts, events and white papers - but it can't be said enough. Our tool is made to simplify earned media campaigns - from building a list, to connecting, monitoring and analyzing. It gives users the foundation, helps them to be more efficient and productive, but it does not cut out the human angle. That is such an important piece, and something we #preach (!) in the content and communication mentioned above.
We think a combination of releases, relationships and content amplification is a nice balance. Releases give people the facts and is still a good way to announce news, pass it to contacts, and maintain interest by keeping it in your newsroom. Relationships - self explanatory, but they go a long way if they're really relationships and not a one-way street. Amplification - great for brand recognition, offering value and shelf life.
Thank you for the discussion! And for calming down the hype :)Best,Lisa
1 year, 6 months ago on PR Firms: How Do You Know it’s the Right Fit?
You're forgiven! Plus, now I know where else I can find your writing! I think this sentence wraps the article up perfectly, "Communications is not a science; it’s an art."
With that said, you offer solid examples of how to bring some data points and metrics into the communications conversation, and any business-minded person will appreciate that.
Thank you for sharing, and hope you heal quickly!Best,Lisa
PS. Love reading Chris Penn :)
Have you tried tchat.io, @Soulati | Hybrid PR? I used it the last two weeks for our webinars and had a great experience!
Also, I love Twitter chats. Love, love!
Have a great weekend!Best,Lisa
1 year, 7 months ago on Twitter Chats Boost Brand Influence
Great find, Kate! It's also a great example of 'freemium' marketing: Fruition offers a free service we all yearn for and in return, they get some qualified leads from people who register for the product. Smart Internet Marketers, they are!
Love the Poodle reference :) I do hope the next starts with a 'P' for alliteration purposes but if they stick with the black and white theme like @yvettepistorio thinks, I vote for Google Zebra :)
1 year, 7 months ago on Free Google Penalty Checker Tool: Check Your Site in Two Minutes!
Great list, Arik! Basic coding & programming skills are a very wise addition, and will make individuals more marketable across the board. This reminds me of a post @ginidietrich wrote on The PR Firm of the Future where she said she needed 2 full-time hybrid PR professionals, but they're impossible to find so she hired 5 part-time freelancers for now.
Innovative firms are already looking for these skills and the faster novices and veterans alike can master them, the stronger our industry will become.
Thank you, Arik!Lisa
1 year, 7 months ago on 10 skills the PR pro of 2022 MUST have
Congrats on all of the above, Shonali! Hope you find lots of memories and relaxation on your trip (a castle!? Amazing!). Can't wait to see what's to come for you!
1 year, 7 months ago on Can I Have a Word? Five, Actually
Great review, Shonali, and follows our train of thought exactly! Congrats on making the NYT list, Jay, and thanks for helping us along the way :) You too, Shonali!
1 year, 7 months ago on 10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
Couldn't help but drop by and say: I loved this piece! It's so true and a great reminder. I make time to read on the way to and from work (my commute is 1h each way) and it keeps me up-to-date on both the industry and current events. It's a nice chain effect to read -> have a better understanding of your industry & others' -> gain more fodder for writing -> have better conversations with colleagues and friends -> know what you're talking about -> be confident -> succeed!
A long chain effect, but a good one :)
1 year, 8 months ago on Read More, Blog Better