Social Media Manager of Cision NA
Glad you're back, but completely understand the need to unplug, no matter the reason. It refreshes in a way that can't be achieved through any other methods. The longest I've unplugged is 10 days for my honeymoon (my husband was grateful!) but I came back smarter, in a sense, because I could look on things from the outside instead of being reactive.
I'm glad unplugging worked for you, and I hope all is well!
1 day, 16 hours ago on While I Was Out: Reflections On a Social Media Hiatus
Thank you for diving into this conversation. We agree that
creating targeted campaigns is the most direct path to success. To that end, we
introduced a new search more than a year ago that allows greater filtering and
identification to thwart spammers, and we continue updating our functionality,
like with our Social Influencer Search that launched last month.
We know you’re aware of many of the steps we take to make sure
our tool not only provides the best value to communicators, but also guides
relationships with journalists. We honor journalists’ requests to remove or
update their listings, and aim to update both client and journalist requests
sent to changes.us(at)cision.com within 24 hours.
Situations like these help us to be more aware of what we can do
to better our product and the industry, and it’s helpful to not only hear your
insight, but also hear from your community; this is what drives our industry to
1 week ago on PR Spam: The Haggler Takes the PR Industry to Task
Wahoo! Congrats, Jason and AD! Excited for all of you :)
2 weeks, 4 days ago on #FollowFriday: Our New Paid Media Manager
@Howie Goldfarb @belllindsay @Cision NA When thinking of posting evergreen content socially - and by this I mean something 3+ months old - I've considered writing something to the effect of 'From the Archives' so the audience doesn't feel duped or misled.
2 weeks, 5 days ago on Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo
We use Wordpress and the search feature within the CMS is nice. You can search to see if you have an old post to revive.
I'm starting to keep a more comprehensive content calendar, and this should also aid in making sure I'm aware of the content we have in our vault.
On the social end, I'm completely guilty of sharing our most recent content and nothing else. The first time I shared content of our own that was more than a couple weeks old was last week, when I looked in our analytics. For shame.
I'm trying to use my social calendar more wisely to curb this, and make sure I'm sharing recent content, as well as 'evergreen' content that is fairing well in analytics, or content that we through was very well-done, but didn't get the play it deserved in one day :)
Great discussion; love reading all the comments :)
Thank you for the mention, Martin, and for sharing your insight! I love the analogy of Lather, Rinse, Repeat. It's very fitting.
Jeff Bullas is one blogger that continually shares weeks-, months-, and sometimes years-old content that still applies today.
I like looking at our Analytics to see what is still attracting readers - I'm often very surprised! Sometimes the most popular blog post for the month is one from 2012. If the post is still relevant, I'll sometimes share it on social, and other times we use it for fodder for a new blog post.
We also use our Content Marketing Suite to amplify, and through our partners our content has the ability to be displayed on more than 90K publisher sites. We share all our blog content through the suite, and it's interesting to see what gets the most clicks & drives the most interest.
Ironically, we just put together an amplification tip sheet since it plays such a large role in today's marketing landscape.
I look forward to hearing what works for other content creators!Best,Lisa
3 weeks ago on Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo
Thank you for the mention, Jayme! Look forward to our continued discussions on this subject :) Talk soon!
1 month ago on How To Select News Release Distribution Services
@martinwaxman You're welcome, Martin! I like your idea; we often talk about repurposing content and look forward to hearing your insight if you decide to write about it!Have a great afternoon :)Lisa
1 month ago on What the PR Industry Can Expect in the Next 10 Years
Great insight, Martin! I can't believe I'm just coming across this now :) I love this sentence and think it's absolutely true: "These days, it’s more important for us to learn how to tell stories, visually, creatively, honestly, and effectively to give something of value to the communities we’re trying to reach."
It segways nicely into the next point I think you're dead-on about: "We need to journey outside our comfort zone and figure out a more meaningful way to connect. How about actually starting with a conversation and abandoning the canned pitch?"
It's so important for PR professionals to tell stories in all formats - releases, photos, blog posts, social - because now, more than ever, we can interact directly with our market through those channels and find out how we can continue to add value.
Thank you for the insight and food for thought, Martin!Best,Lisa
Dead-on, Gini. I especially love #4. I'm a sucker for mail and have seen our SVP open packages from companies I'm certain she wouldn't open emails from.
2 months, 1 week ago on Media Relations in the Digital Age
Congrats on crossing that bridge and getting the book to the design stage! Do you know if there are similar books and their price? I'm sure you've thought to check the market but with companies and educational institutions being budget-friendly, that may be the difference between buying your book and someone else's. I do love @ExtremelyAvg example, though!
2 months, 1 week ago on E-Book Pricing Help Needed!
@bryanwillmert Wahoo! That's what we like to hear ;)
2 months, 3 weeks ago on #FollowFriday: Lisa Denten
@jennywittman Aw, Jen! You're so sweet. And 'spirit animal' is the best description I have ever heard! Thank you so much :) xoxo
@briantudor @ginidietrich Thank you, Brian! It's so funny you put the space because for some odd reason, I always catch myself writing SpinSucks (sic!). Love the reminder :)
Pearl loves my husband's Sports Illustrated magazines more than any other, particularly the newest edition. And the ones he plans on keeping, like the Notre Dame cover last year and the Blackhawks cover this year. Very sassy, that one.
@jasonkonopinski Thank you so much, Jason! I am hoping to go to Content Jam and if I do, I look forward to meeting you there!
@biggreenpen Thank you! And likewise :)
@RobBiesenbach Haha! I didn't even notice the grammar mistake, which was for sure caused by fast typing!
Smart point on some audience members not being on Twitter. While live-tweeting is a great way to get the Twitter audience engaged, your perspective reminds me of the importance of integrated campaigns! Post-event video, blog posts, emails, etc., are a good way to reach people who may have missed Twitter content.
I hope the webinar went well! Nice chatting with you here, hope to talk soon!Best,Lisa
2 months, 3 weeks ago on Extend the Life of Your Event with Post-Event Planning
@Howie Goldfarb Thank you for the kind words, Howie, and input! This is very true, and finding a way to make everyone feel included - even if they're reading content post-event and didn't attend - is a great way to make them feel like part of your community and encourage further interaction, whether that is by attending a future event, sharing your content, etc. Love that you mentioned CM & SEO, as it is such an important part of keeping your event going after it's ended!
Thank you for chiming in!Best,Lisa
@RobBiesenbach Hi Rob! Thank you for commenting, and great question. Many participants will want to live-tweet or share tips at events, and using a hashtag gives event-goers and organizers a good way to track all of the tweets. It's also a good way to get a larger social audience interested.
I don't see any downside to creating your own hashtag, but you may want to run it by the organizer or sponsor just to make sure they're OK with the branding you're using.
When creating an event hashtag, I would recommend keeping it as short as possible (only 140 characters on Twitter!) and try to make it easy to understand. For instance, if you're speaking on SEO at a Social Media Week event, use #smwseo. This helps others understand what the hashtag is being used for.
If the sponsor doesn't mind if you use your own hashtag and you speak on a regular basis, it might be good to use something branded with your name, like #biesenbach. If you speak often enough and can use the hashtag often, it will help you develop a community and whenever they see the hashtag, they'll know it's your insight that's being shared. If someone isn't sure what #biesenbach stands for and they Google it, your site will pop up and voila! They'll have their answer and you'll have a new reader :)
Would love to hear your thoughts, and hope to hear you speak soon! Corporate communications and strategy are always useful topics :)Best,Lisa
I don't know why all that text is hyperlinked? I tried to fix but it's a #fail. Apparently you REALLY need to read the Hyperbole and a Half post!
2 months, 4 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes