Social Media Manager of Cision NA
@amandalgant @crestodina An Amandatory fun party sounds amazing!
2 weeks, 3 days ago on #FollowFriday: Amanda Gant
Yay! Love Amanda :) Congrats, lady!
@ginidietrich I didn't want to forget launch day, plus I love decorating my calendar :)
-1 point for not drawing your logo, though.
2 weeks, 6 days ago on Become a Spin Sucks Brand Ambassador
Congrats! We've been waiting to hear the official launch date and are beyond excited! Signed up (mine is the one with bells on) and ready for takeoff! http://instagram.com/p/kkFAmJpKMW/
Yay, yay, yay!
Thank you for sharing your input, Gini! We went through the same emotions as you: shock, grief, confusion - and then we came out on the other side, too :) "Oh, wait - as long as we're genuinely using guest bloggers for their intended purpose - to share different perspectives with our audience - it's OK." Then we all breathed a sigh of relief!
We are re-evaluating our guest blogging criteria to ensure people who write on our site have the right intentions, but otherwise, business as usual :)
Appreciate your thoughts on this!
Hope you're having a great Friday :)
1 month, 2 weeks ago on Guest Blogging: A Change in the Google Algorithm
Thank you for mentioning our study, Chris! Great idea to use Instagram Direct to connect with media, and your example wasn't too bad :) Maybe a little filled with jargon, but 'A' for presentation!
Hope you're well,
2 months, 3 weeks ago on The most obvious use of Instagram Direct for PR professionals
@Shonali Great question! I did not have any trouble powering up my devices, and I didn't dread it either. I think the time away was just enough to feel refreshed, restored and ready to dive into the tweets, emails and other notifications I missed when I was away.
It's a great sign that we look forward to coming back! Of course, when the dread starts to creep back in, I think it's time to take another break or re-evaluate :)
2 months, 4 weeks ago on While I Was Out: Reflections On a Social Media Hiatus
Glad you're back, but completely understand the need to unplug, no matter the reason. It refreshes in a way that can't be achieved through any other methods. The longest I've unplugged is 10 days for my honeymoon (my husband was grateful!) but I came back smarter, in a sense, because I could look on things from the outside instead of being reactive.
I'm glad unplugging worked for you, and I hope all is well!
3 months ago on While I Was Out: Reflections On a Social Media Hiatus
Thank you for diving into this conversation. We agree that
creating targeted campaigns is the most direct path to success. To that end, we
introduced a new search more than a year ago that allows greater filtering and
identification to thwart spammers, and we continue updating our functionality,
like with our Social Influencer Search that launched last month.
We know you’re aware of many of the steps we take to make sure
our tool not only provides the best value to communicators, but also guides
relationships with journalists. We honor journalists’ requests to remove or
update their listings, and aim to update both client and journalist requests
sent to changes.us(at)cision.com within 24 hours.
Situations like these help us to be more aware of what we can do
to better our product and the industry, and it’s helpful to not only hear your
insight, but also hear from your community; this is what drives our industry to
3 months, 1 week ago on PR Spam: The Haggler Takes the PR Industry to Task
Wahoo! Congrats, Jason and AD! Excited for all of you :)
3 months, 2 weeks ago on #FollowFriday: Our New Paid Media Manager
@Howie Goldfarb @belllindsay @Cision NA When thinking of posting evergreen content socially - and by this I mean something 3+ months old - I've considered writing something to the effect of 'From the Archives' so the audience doesn't feel duped or misled.
3 months, 2 weeks ago on Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo
We use Wordpress and the search feature within the CMS is nice. You can search to see if you have an old post to revive.
I'm starting to keep a more comprehensive content calendar, and this should also aid in making sure I'm aware of the content we have in our vault.
On the social end, I'm completely guilty of sharing our most recent content and nothing else. The first time I shared content of our own that was more than a couple weeks old was last week, when I looked in our analytics. For shame.
I'm trying to use my social calendar more wisely to curb this, and make sure I'm sharing recent content, as well as 'evergreen' content that is fairing well in analytics, or content that we through was very well-done, but didn't get the play it deserved in one day :)
Great discussion; love reading all the comments :)
Thank you for the mention, Martin, and for sharing your insight! I love the analogy of Lather, Rinse, Repeat. It's very fitting.
Jeff Bullas is one blogger that continually shares weeks-, months-, and sometimes years-old content that still applies today.
I like looking at our Analytics to see what is still attracting readers - I'm often very surprised! Sometimes the most popular blog post for the month is one from 2012. If the post is still relevant, I'll sometimes share it on social, and other times we use it for fodder for a new blog post.
We also use our Content Marketing Suite to amplify, and through our partners our content has the ability to be displayed on more than 90K publisher sites. We share all our blog content through the suite, and it's interesting to see what gets the most clicks & drives the most interest.
Ironically, we just put together an amplification tip sheet since it plays such a large role in today's marketing landscape.
I look forward to hearing what works for other content creators!Best,Lisa
3 months, 3 weeks ago on Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo
Thank you for the mention, Jayme! Look forward to our continued discussions on this subject :) Talk soon!
4 months ago on How To Select News Release Distribution Services
@martinwaxman You're welcome, Martin! I like your idea; we often talk about repurposing content and look forward to hearing your insight if you decide to write about it!Have a great afternoon :)Lisa
4 months ago on What the PR Industry Can Expect in the Next 10 Years
Great insight, Martin! I can't believe I'm just coming across this now :) I love this sentence and think it's absolutely true: "These days, it’s more important for us to learn how to tell stories, visually, creatively, honestly, and effectively to give something of value to the communities we’re trying to reach."
It segways nicely into the next point I think you're dead-on about: "We need to journey outside our comfort zone and figure out a more meaningful way to connect. How about actually starting with a conversation and abandoning the canned pitch?"
It's so important for PR professionals to tell stories in all formats - releases, photos, blog posts, social - because now, more than ever, we can interact directly with our market through those channels and find out how we can continue to add value.
Thank you for the insight and food for thought, Martin!Best,Lisa
Dead-on, Gini. I especially love #4. I'm a sucker for mail and have seen our SVP open packages from companies I'm certain she wouldn't open emails from.
5 months, 1 week ago on Media Relations in the Digital Age
Congrats on crossing that bridge and getting the book to the design stage! Do you know if there are similar books and their price? I'm sure you've thought to check the market but with companies and educational institutions being budget-friendly, that may be the difference between buying your book and someone else's. I do love @ExtremelyAvg example, though!
5 months, 1 week ago on E-Book Pricing Help Needed!
@bryanwillmert Wahoo! That's what we like to hear ;)
5 months, 3 weeks ago on #FollowFriday: Lisa Denten
@jennywittman Aw, Jen! You're so sweet. And 'spirit animal' is the best description I have ever heard! Thank you so much :) xoxo