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So far, my lifeline to the Olympics has been through social media.  I work 9am to 5pm and find myself constantly checking my Blackberry for updates via Facebook and Twitter.  I just can't get enough.  Although there has been some dark clouds, so far for me, the benefits have far surpassed the antics of the rogue contributors in the world wide conversation.  To me the future is clear, social media will continue to grow, because you just can't silence the passionate voice.  In return, I think athletes will be forced to be more than just athletes.  That's where you come in EF.  You'll be their new coach!

2 years, 8 months ago on Social Media: The New Olympic Sport