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I've been watching social media through http://olympics.postano.com/ and seeing trends and real-time events has been really exciting. Being a millenial myself, social media has defined the millenial generation and now that a lot of millenials are competing in the Olympics- the Olympics is going to be defined by social media. The IOC buried their head in the sands, ignoring the primary uses of social media and tried to stop them with heavy hitting restrictions. For them to be surprised by the influence social media is having on these games is ridiculous, and I hope that these games have given them much more insight on how to handle and be prepared for the 2014 & 2016 Olympics.
2 years ago on Social Media: The New Olympic Sport