Currently residing in Toronto. A Media & Marketing Strategist with a background in Graphic Design, Typography. An incredible passion for Social Justice, Canadian Politics.
Writing about issues is doing something, it's bringing awareness. The responsibility of those that know is to share it, so that we all learn from it. As she's shared her wisdom with you, you've passed it us - the crazies.
2 months, 1 week ago on Jill Abramson: What Really Happened?
This post was like a good movie... It made me laugh out loud, and tear up, clap & dance. Thank you, you made my Friday. :)
2 months, 2 weeks ago on Gin and Topics: Anti-Bullying and Dogs Who Play Fetch Alone
As always you don't disappoint. I'm going to read this list Drake-style #StartedFromTheBottom
2 months, 3 weeks ago on A Reading Assignment: Five Articles You Should Read this Week
Mr. D, did I read from Lindsay's post that you play video games? Do you play Clash of Clans? Happy Birthday!
3 months ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)
I think that the internet is filled with witty, creative writers that are always just waiting for something like this to happen to give us their gems. The puns that day were formidable. I din't see the image in question, but I laughed at the comments about it. And I too agree that Community Managers do need a second chance unless, they pull a careless #cairo tweet. Then, it's off with their heads (figuratively speaking of course)
3 months, 1 week ago on US Airways Recovers from a Bumpy Landing
@NancyCawleyJean the best way to combat this control that the networks have over us and our clients is to collect emails and add value to the continuous conversation.
4 months ago on Why We Won’t Shut Off Blog Comments
Some people (me) won't return to a blog that has no comment sections. I realize that spam is such an issues that I'm one of those commentators that will flag spam continuously, just to help that blog. Thanks for staying the course.
I like it when people are frank and put it all out it for us to learn from. For the record, what sold me on your book was the chemistry that I saw between you and Geoff as writers and the passion that you guys had towards the subject matter. If you did a video of that and posted it, I'm sure people would realize how helpful your book really is.
1 year ago on Online Habits: Is Less Really More?
As I was reading this article, I realized that our now infamous mayor, Rob Ford, could have used someone like you in his corner. He did everything wrong, and is still sitting in the Mayor's chair. Although in the case of Paula Deen, my only advice for anyone that might ever be in her shoes... Don't be racist, period.
1 year ago on Paula Deen: A Lesson in Crisis Communications
@ginidietrich It is the PR disaster that keeps on giving. There are now Facebook pages dedicated to the waitresses. What a train wreck, and I can't turn the other way.
1 year, 2 months ago on The PR Industry Does Need Better PR
Showing bra straps, touching elbows, long hand shakes... did you go back in time? I'm surprised that it was written last year, and not 20 years ago. BTW, I think I'm not alone when I say that I want to see SPIN Suck's take on that couple from Amy's Baking Company (jk)
@yearwood I'm going through the archives to see if I can accuse them as well, and get me some readers. ;)
1 year, 2 months ago on A Blogging Community: Why it’s Important to Have One
Thanks for sharing this with us. The response of the community is more reflective of SpinSucks and their reputation in the field. There's a reason that so many of us in the field turn to your blog for ideas and advice, because even if we've seen it somewhere else before, you guys put it in perspective.
Best part of this article... the fake tweet engine, oh the things I can do with that. ;) I like your recommendations, and some have inspired me to do more. Keep them coming.
1 year, 4 months ago on How Our #FollowFriday Recommendations Work
@ginidietrich The rogue tweet could have come from someone internally as well. The big difference is having someone that is not directly affected by the company's decisions, so that their message remain brand focused. The HMV tweet fiasco could have been averted by having it outsourced, the rogue tweet could happen to anyone that is not paying attention to what they are doing... both instances are related only by the medium, but are very different in occurrence. However, as much as this makes a great case for outsourcing, we stand that companies should have an internal individual well versed in Social Media.
1 year, 5 months ago on Three Things You Can Learn about Social Media from HMV
As a community manager I've always thought that a company should have an internal employee as it's social media spokesperson, because after all, who knows your product better than someone that works with you. But as I see more and more cases like this one, I can't help to think that outsourcing your community management might be a wiser idea. This way you have complete control of the items that are posted, there is no conflict of interest and all communication remains confidential. If anything this is a great case study for all of us that offer that service to our clients.
Regardless of how many companies are flocking to the HMV tweep, what she did is still ethically wrong, even if she wants to make it look as if it was a warning to people that still don't understand the power of these tools.
Congratulations on your new project, I'm sure it will be just as successful as all of your projects. I'll re-read this list and send you my comments later, but from this list, I'm looking forward to reading it.
1 year, 6 months ago on Spin Sucks: The Book
@Danny Brown I've looked around Twitter's site for more info, because as @ginidietrich mentioned, most of the stuff that is being written about this is mostly what people think is going to happen. Thanks for clarifying, and I too feel that it's not a great move to just shut out the developers that helped its growth, but maybe putting them in categories, and let the developers flourish on their own merit.
1 year, 10 months ago on As Twitter Locks Out Developers, a New Site Welcomes Them
@ginidietrich I think it was Gary who said that email was the original social network. I think that is the reason that I was so drawn to your book, you explain all the different tools from a different perspective. Part of our strategy is to build and maintain an email database in case any of those networks in which we currently have a community decide to close shop (I'm sure it's not going to happen, but email will be around for a long time...)
1 year, 11 months ago on Marketing is Dead?
And that is why I'm so against the term "unmarketing" While engaging with your customers is the ideal way to carry out your business, it requires planning, strategies and most importantly an understanding of the various ways to possibly market an 'unconventional' business like your example. The way that people are used to marketing is definitely dead, but I believe that it is evolving into a new form...
@ginidietrich 136 stickers... but I haven't received any. I don't think they ship them to Canada. :(
1 year, 11 months ago on What Social TV Means for Marketers
I recently started to follow the trends of Social TV after I read this very telling article - http://adage.com/article/trending-topics/social-tv-350-million-interactions-year/236032/While my wife and I watch only 2 hrs of television weekly religiously - True Blood & The Newsroom (then we'll go back to our weekly movie schedule, lol) The point is that TV programmers are slowly catching up to the phenomenon of Social TV and they are doing it in baby steps. Two companies that I currently follow because of their white papers & www.bluefinlabs.com for their analytics. There is a lot of potential in SocialTV, it's just a matter of knowing how to use it correctly.For example GetGlue is slowly and surely making sure that people are connected to a social network of people talking about their favourite show. I joined originally to get stickers, but now it's strictly research, behaviours & trends. Thanks for the article.
@ginidietrich @margieclayman Thanks for your time. :)
1 year, 11 months ago on Join Margie Clayman for a Special Livefyre Q&A Today
What are your thoughts on Facebook allowing brands to be able to advertise in the news feeds of Facebook users who aren’t fans of their pages.
@margieclayman @meghankrane @livevyre Or if you're ever in TO, you've got a friend here now (I'm sure you had some prior to me" :)
@margieclayman @Sean McGinnis I agree, my family mocks me because for being the most techie person I write down all my notes, and then transcribe them. Recently I've taken to writing on my iPhone notes, but it doesn't feel the same.
@margieclayman @rachaelseda I'm leaving this conversation based on your answer #WhiteChocolateRocks! (Any chocolate rocks except the 90% cocoa, that is just gross)
@margieclayman Reading "The most successful small business in the the world" and so far so good. He uses fictitious companies to describe the evolution of SMB to a much bigger business through various examples. A very easy read. He also wrote the "E-myth" (my next book)
HAve you ever heard of Michael E. Gerber and what are your thoughts on his books?
@thejoshuawilner @Steve Birkett My favourite new metric is FLOE (Facebook Level of Engagement) because it doesn't really matter how many people follow your page, but if you have 0% FLOE why even bother?
Book or eBook? And why?
Are there anymore lies that you might have left out for lack of a longer alphabet?
@margieclayman I have a Graphic Designer background, and am now just learning about Marketing. I like the fact that I'm not a trained Marketer or had never taken a course on marketing basics, which means that I am free to think about marketing within this new realm without preconceptions.
Thanks @ginidietrich for putting this together. I'll be here at noon.
Since January this year I've the following in this order: (Re-read) Consumer Republic by Bruce Philp || Steve Jobs by Walter Isaacson || Delivering Happiness; A Path To Profits, Passion, and Purpose by Tony Hsieh || Writing Tools by Roy Peter Clark || Content Rules by Ann Handley and CC Chapman.
I was in the middle of Six Degrees, but it was interrupted by (not brown-nosing at all) Marketing in the Round. All these books have fallen on my lap, in that order, and I will not test the powers that be. :)
1 year, 12 months ago on Get Your Summer Reading On While You Still Can