Currently residing in Toronto. A Media & Marketing Strategist with a background in Graphic Design, Typography. An incredible passion for Social Justice, Canadian Politics.
I like it when people are frank and put it all out it for us to learn from. For the record, what sold me on your book was the chemistry that I saw between you and Geoff as writers and the passion that you guys had towards the subject matter. If you did a video of that and posted it, I'm sure people would realize how helpful your book really is.
4 months, 3 weeks ago on Online Habits: Is Less Really More?
As I was reading this article, I realized that our now infamous mayor, Rob Ford, could have used someone like you in his corner. He did everything wrong, and is still sitting in the Mayor's chair. Although in the case of Paula Deen, my only advice for anyone that might ever be in her shoes... Don't be racist, period.
5 months ago on Paula Deen: A Lesson in Crisis Communications
@belllindsayI just to suffer "asshole resting face", but then I stopped working with stupid people, and now I suffer of "grinning mischievous face" LOL.
5 months, 1 week ago on Gin and Topics: The Baby and Pet Edition
@ginidietrich It is the PR disaster that keeps on giving. There are now Facebook pages dedicated to the waitresses. What a train wreck, and I can't turn the other way.
6 months, 3 weeks ago on The PR Industry Does Need Better PR
Showing bra straps, touching elbows, long hand shakes... did you go back in time? I'm surprised that it was written last year, and not 20 years ago. BTW, I think I'm not alone when I say that I want to see SPIN Suck's take on that couple from Amy's Baking Company (jk)
@yearwood I'm going through the archives to see if I can accuse them as well, and get me some readers. ;)
6 months, 4 weeks ago on A Blogging Community: Why it’s Important to Have One
Thanks for sharing this with us. The response of the community is more reflective of SpinSucks and their reputation in the field. There's a reason that so many of us in the field turn to your blog for ideas and advice, because even if we've seen it somewhere else before, you guys put it in perspective.
Best part of this article... the fake tweet engine, oh the things I can do with that. ;) I like your recommendations, and some have inspired me to do more. Keep them coming.
8 months, 1 week ago on How Our #FollowFriday Recommendations Work
@ginidietrich The rogue tweet could have come from someone internally as well. The big difference is having someone that is not directly affected by the company's decisions, so that their message remain brand focused. The HMV tweet fiasco could have been averted by having it outsourced, the rogue tweet could happen to anyone that is not paying attention to what they are doing... both instances are related only by the medium, but are very different in occurrence. However, as much as this makes a great case for outsourcing, we stand that companies should have an internal individual well versed in Social Media.
9 months, 4 weeks ago on Three Things You Can Learn about Social Media from HMV
As a community manager I've always thought that a company should have an internal employee as it's social media spokesperson, because after all, who knows your product better than someone that works with you. But as I see more and more cases like this one, I can't help to think that outsourcing your community management might be a wiser idea. This way you have complete control of the items that are posted, there is no conflict of interest and all communication remains confidential. If anything this is a great case study for all of us that offer that service to our clients.
Regardless of how many companies are flocking to the HMV tweep, what she did is still ethically wrong, even if she wants to make it look as if it was a warning to people that still don't understand the power of these tools.
Congratulations on your new project, I'm sure it will be just as successful as all of your projects. I'll re-read this list and send you my comments later, but from this list, I'm looking forward to reading it.
11 months, 1 week ago on Spin Sucks: The Book
@Danny Brown I've looked around Twitter's site for more info, because as @ginidietrich mentioned, most of the stuff that is being written about this is mostly what people think is going to happen. Thanks for clarifying, and I too feel that it's not a great move to just shut out the developers that helped its growth, but maybe putting them in categories, and let the developers flourish on their own merit.
1 year, 2 months ago on As Twitter Locks Out Developers, a New Site Welcomes Them
@ginidietrich I think it was Gary who said that email was the original social network. I think that is the reason that I was so drawn to your book, you explain all the different tools from a different perspective. Part of our strategy is to build and maintain an email database in case any of those networks in which we currently have a community decide to close shop (I'm sure it's not going to happen, but email will be around for a long time...)
1 year, 3 months ago on Marketing is Dead?
And that is why I'm so against the term "unmarketing" While engaging with your customers is the ideal way to carry out your business, it requires planning, strategies and most importantly an understanding of the various ways to possibly market an 'unconventional' business like your example. The way that people are used to marketing is definitely dead, but I believe that it is evolving into a new form...
@ginidietrich 136 stickers... but I haven't received any. I don't think they ship them to Canada. :(
1 year, 3 months ago on What Social TV Means for Marketers
I recently started to follow the trends of Social TV after I read this very telling article - http://adage.com/article/trending-topics/social-tv-350-million-interactions-year/236032/While my wife and I watch only 2 hrs of television weekly religiously - True Blood & The Newsroom (then we'll go back to our weekly movie schedule, lol) The point is that TV programmers are slowly catching up to the phenomenon of Social TV and they are doing it in baby steps. Two companies that I currently follow because of their white papers & www.bluefinlabs.com for their analytics. There is a lot of potential in SocialTV, it's just a matter of knowing how to use it correctly.For example GetGlue is slowly and surely making sure that people are connected to a social network of people talking about their favourite show. I joined originally to get stickers, but now it's strictly research, behaviours & trends. Thanks for the article.
@ginidietrich @margieclayman Thanks for your time. :)
1 year, 3 months ago on Join Margie Clayman for a Special Livefyre Q&A Today
What are your thoughts on Facebook allowing brands to be able to advertise in the news feeds of Facebook users who aren’t fans of their pages.
@margieclayman @meghankrane @livevyre Or if you're ever in TO, you've got a friend here now (I'm sure you had some prior to me" :)
@margieclayman @Sean McGinnis I agree, my family mocks me because for being the most techie person I write down all my notes, and then transcribe them. Recently I've taken to writing on my iPhone notes, but it doesn't feel the same.