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@content_muse @egobaiting Nooks and crannies <----agreed! That is a great quote Anthony.
2 years, 2 months ago on 5 Quick UX Tips from the Guy Feedin' Your Wife's Kids
@egobaiting @chrisdyson Hey that's my face you're talking about there! It's not my fault I have boxer's eyes. I just don't photograph well - that was actually one of the better ones...
@egobaiting @HathawayP Nah I just wasn't counting that one!
@chrisdyson @ohgm I right click (not as evolved as you 2)
@chrisdyson Which is preferential in your opinion? I like how livefyre strings conversations together and allows you to tag people and whatnot.
Good stuff Scott (and thanks for the mention - ego bait FTW!). Was there a subtle bonus tip in there - give your user more than you promise? (more than 5 UX tips...).
I totally agree with point 2, and very well put. I didn't realise commenting through Twitter was such a big deal, but perhaps we should enable this in the saloon as well. I like your angle of 'make it as easy as possible for me to not hate you'. I also totally agree with point 4, and would add that an easy to find 'about' page that tells your readers something about YOU is massively important.
@ajkohn Well thanks for interrupting your holiday to revisit the discussion - I hope you enjoyed Legoland!
Regarding the good SEO company thing, it seems this is the point we disagree on. I have recently had an electrician re-wire my house. He had all the necessary accreditations and was also recommended to by a friend, so I felt suitably confident I'd done my 'due diligence'. Once he finished the job, all the lights and sockets seemed to work, so I paid the man and got on with life. Is it incumbent upon me to then go and check all the wiring myself? Even if I did I wouldn't know what I was looking at.
Regarding your Yoghurt shop analogy - yeah you might think they are full of it, but if this person/company then started to deliver said traffic, would you be unhappy? And if they could point to the foot traffic equivalent of Number 1 rankings for relevant search terms, they would be able to explain why you are getting the traffic. Why would you spend lots of time digging up the wires, when even if you found them you wouldn't know what they meant?
I think it's a fair point that big companies should be taking this seriously, and should have people in place with experience to ensure search traffic longevity. But these companies are more likely to be less dependent on Google/SEO in the first place.
The real losers here will be the smaller companies who have been hit but can't/don't know how to get out of it, and end up simply going under. I think that @KyleRLelli is right, Google really needs more transparency for their sakes, if not ours.
2 years, 5 months ago on The Dark Knight Rises: How Being Bruce Wayne is Not Enough to Save Gotham
@KyleRLelli Thanks for the comment and for adding to the debate, it is good to see various angles from the community.
I am glad you can appreciate the issue I have raised, as I actually feel now that I am not in a position where I 'should know better', but I have been in that position previously, as have my colleagues and predecessors. And the problem is that, whatever situation we are in and whatever we are doing to try and get out, we are probably still in the minority of SMEs who actually understand WHY they are in this situation in the first place.
Given the amount of data that Google have, I don't see how they could possibly come to any conclusion other than that we have indeed reformed. The quantity, quality and type of links we have received recently would be very difficult to achieve unnaturally. I don't think that Google are ignoring our behaviour, moreover, they are ignoring our request to actually examine our behaviour. This is possibly the most disappointing thing for me - as we acted on advice from @simonpenson and @james_perrott of Zazzle, both of whom had spoken to @pierrefar at Brighton SEO. The advice was that we should be as open and honest as possible about our past and our future plans, and document through Google Docs our efforts at link removal (both successes and failures). It is my belief that neither our reconsideration request nor our supporting documentation has been reviewed at any stage by anyone at Google.
@JamesPiper90 @ajkohn Ok, I meant that being in a penalty isn't benefiting us, it isn't benefiting our users, and it isn't benefiting Google (assuming Google wants to see good content).
Unfortunately the large majority of the problem links are pointing to our homepage, so that isn't really an option. I also wonder if 404ing definitely solves the issue, particularly if Google can spot a pattern of manipulation.
@ajkohn Thank you. I don't mind being told we deserve it anyway as I know we do. It is just an incredibly frustrating experience when Google basically blank you every time!
@ajkohn To be honest, I agree. My predecessor did a lot of article marketing, generating thousands and thousands of links. The syndication operation itself must have actually been quite impressive. We accept the penalty, we think we deserve it. The point I was trying to make is that we want to move on from it, but with the level information Google give us back it is practically impossible.
What I'm trying to say is that being in a penalty is not benefiting anyone. We are spending all our time doing things that don't add to the user experience - Google at least claims that is what it wants.
Of course businesses should be held accountable for those they hire, but what permits can an SEO company show you to prove they are white-hat? When I first got in the game I made some bad decisions with agencies because I had NO IDEA how to differentiate. You can't know what you don't know.
@michaelkovis Thanks for the comments and the tweet - I hope it helps someone somewhere and we can eventually move on with our lives!
@s_rvll @simonpenson Yeah that was the best part! Reading all the quotes and finding ones that echoed the point I was trying to make - practically read the whole scripts! I can't read that one without Bane's crazy voice in my head. Scarecrow one is my favourite though.
@jamesagate Hi James thanks for the comment. In some ways I think that the penalties are a good thing as they make you take stock of your position (and your reliance on one traffic source), so hopefully we will eventually end up in a better place because of it.
I was not lucky enough to go to MozCon but that presentation does look useful, might have to get the video too though to get the full impact. I find case studies of content strategy in these dry industries very useful - great for making you think from a different perspective.
Great post @lozro - here is another for you:
Accept guest posts yourself - then when people pitch to you & follow your rule 18, they will give you examples of other places that they have done guest posts, which you can then add to your list of sites that accept guest posts.
2 years, 5 months ago on 22 Tips for a Better Outreach Response