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Congratulations on your #FF @JRHalloran! I look forward to getting to know you better. Cheers!
1 day, 22 hours ago on #FollowFriday: James Halloran
@ginidietrich Then I echo what @RobBiesenbach said. :-) When leadership fails, then it's a domino effect. Sigh.
2 days, 18 hours ago on Journalistic Ethics: What Every PR Pro Needs to Know
This just irks me! No wonder people turn to the Internet and make their own decisions versus believing established reporters and journalists.
As I have not read the article yet, I'm curious to know if the paper(s) have ever stood up for themselves by firing these reporters? I mean, for example, the WSJ is "one of the most respected" publications out there...what would they do if this happened to them?
2 days, 21 hours ago on Journalistic Ethics: What Every PR Pro Needs to Know
This is spot on, Jayme! At my last job I oversaw the redesign of the web site and having it be responsive was in the top three requirements. I see so much opportunity for companies to make the web work for them, but they don't. I mean, they've already paid for it. :-)
2 days, 21 hours ago on Content Marketing Needs Mobile Publishing Apps
Does anyone follow @meetingboy? I love all his posts about wasted time in meetings and so on.
3 days, 18 hours ago on Get More Done With Effective Meeting Planning
I am very glad you shared this! It's a great example of how this needs to be done and I cannot wait to share it with others!
3 days, 18 hours ago on How to Nail an Email Campaign in Five Easy Steps
I love this!!!
3 days, 21 hours ago on Don’t be the Client from Hell This Holiday Season!
@belllindsay I hear you!
3 days, 21 hours ago on Truth, Lies, and Facebook Memes
Hi Lindsay! Thanks for sharing more about yourself. I agree with you that people hide behind the avatar. It's nice to know there are people out there willing to be nice and polite. I think manners and kindness are missing these days.
3 days, 22 hours ago on Truth, Lies, and Facebook Memes
@ginidietrich I politely told her that in all my years that my experience showed that was the BEST way to guarantee that the release would NOT be picked up, and as it was her product launch, surely she wanted it picked up?
4 days, 16 hours ago on PR Spam: The Haggler Takes the PR Industry to Task
@philipgiven True advice! Do you know Chris and Suzanne Salvo? Salvo Photography. They teach the same principles to many IABC classes. I like how everyone views the same picture with a different eye. My daughter sees a scene differently than I do. It's cool to take pictures of the same scene and compare them!
4 days, 18 hours ago on Social Photography: Shoot More, Share More
@Word Ninja YES! YES! YES!
4 days, 21 hours ago on PR Spam: The Haggler Takes the PR Industry to Task
One just cannot be lazy with public relations and the media. I think I've told this story before, but at one company I worked for, a much younger person actually told me, "Oh, just send it to the distribution list - put it in the BCC line".
I took so much time building a relationship with one editor, that he would always work our news into the publication, web site, etc.
And, I agree wholeheartedly with many of the comments/conversations going on below!
During my most recent job, I found that not using the wire service paid off. I was able to build relationships with the editors and then find more placement opportunities with smaller newsworthy items.
Thank you for this very insightful post @KateFinley! And, the comments are wonderful!
4 days, 21 hours ago on Why Newswire Services Don’t Work (and When They Do)
Maybe I'm getting old, but I'm so tired of titles. What I noticed at my last job is how important it was to people who were much younger than me - at least 10 years younger. I just mentally eye-rolled on a regular basis. But I'm speaking about corporations. For small, independent companies, well, I think titles are needed to compete with the big boys. To your point, I think they are trying to be trendy and visionary versus just doing their job.
1 week, 5 days ago on Social Media, IT And Analytics Have Created Title Soup
Question - doesn't it make more sense that the simple measurements Amazon is using for this project work better than deep dive analysis? I mean, I either like a show or I don't. Same with movies, songs, books, etc.
1 week, 6 days ago on Big Data Analysis Invades Amazon TV
Congratulations, Jason! This is great news!!! Cheers!
2 weeks, 1 day ago on #FollowFriday: Our New Paid Media Manager
I love strategy. Love it. Ironically, I think I've only had one boss who truly understood you need to be/have all of the attributes to help the business be successful. And, it's been far more common for companies I've worked for to challenge why a strategy has not been implemented when they don't understand it and have not agreed to it.
I once took the proverbial "bull by the horns" and began implementing some basic social media tools and tactics. I came back with analytics, etc., and they went "cool". And then moved on to the next topic at the meeting. Despite the proof that it was working as part of the overall strategy and creating more recognition for the company's services and brand - in an industry that is B2B, they couldn't see how it fit into the marketing strategy. Ads, trade shows and launches, baby.
Strategy is looking at the "now" and at the future. Where are you now and where do you want to be? What do your customers want? How will each piece affect us in achieving the objectives this year, three years, and five years out?
2 weeks, 4 days ago on Six Ways to Be a Strategic Thinker in PR
Interesting. Somewhat scary. Although I've been a part of both scenarios - bringing in the work and outsourcing the work - even with one company. I do think that it ebbs and flows. And as @BillSmith3 mentioned, I do wonder about any leadership changes. Of course, I'm not excited about hearing this as I try to ramp up, but I'll just work as hard as I have to!
2 weeks, 5 days ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
Do you know what I've seen? Members of the presenting team checking their smartphones. Lost me immediately!
3 weeks, 1 day ago on Presenting as a Group: 6 Tips for a Successful Pitch