I am a writer, marketer, storyteller, friend and father. Which of those "titles" comes first is entirely dependent on the time and place.
Every time someone mentions Spain I think of this line:
"I could give you my word as a Spaniard..."
Sorry, one of my favorite movies. :)
The story about the businessman who asked how many likes/followers he could receive reminded me of an interview I once sat in.
They asked me to provide a guarantee that I would create 3 viral pieces of content and in addition tried to assign a dollar value to each piece.
1 week ago on The Spin Sucks Inquisition: Corina Manea
@Howie Goldfarb @ginidietrich Burning Man, that would be one hell of a road trip.
3 weeks ago on The Spin Sucks Inquisition: Stephanie Vermillion
Your comment about when you finally got to reading that white paper made me smile because it reminded me of the debates I used to have with my prospects and clients in my ad sales days.
We'd go round and round about whether there was more value in a million dollar ad buy for a 20 second spot at the US Open as opposed to the $50k I wanted them to spend on an interactive campaign.
The crux of the discussion always came down to our trying to identify what metrics provided the most significant and comprehensive look at what our prospects and existing customers were doing.
Average finish sounds interesting but how do they account for the person who doesn't have time to read through the entire piece so they skim and then come back to it?
3 weeks, 3 days ago on We Should Measure Content Marketing by Relationships
I am certainly someone who is known to question how we know some things to be true but I am also oftentimes very comfortable just accepting that the feeling I get about some things is correct, accurate and good for me.
Most of the time when I just go with what I feel I find myself happier and more content. It is when things are out of sorts and I start poking at them that I notice myself feeling more agitated. Sometimes that leads me to finding more contentment and sometimes just aggravation.
So how do I know?
I just do and unless I have a need to prove it I just let it be.
4 weeks ago on How Can We be Sure of What We Know?
Irrelevant metrics annoy me.
Yes, yes, yes. Half the numbers I see thrown around seem to be used solely for the purpose of padding brief or report and not because they have meaning or value.
4 weeks ago on The Spin Sucks Inquisition: Bob Reed
@ginidietrich @Joshua Wilner/A Writer Writes
The point of a Bar or Bat Mitzvah isn't to throw a party because you have reached a certain age. It is an acknowledgment that you are ready to accept adult religious responsibilities.It is marked by leading and or heavy participation of those responsibilities in the service and then a general celebration.
And that ignores the abuse this kid is going to take for poor singing and being half naked online. I don't know what his parents were thinking.
I am not the only one:
1 month, 1 week ago on Gin and Topics: The Invite of All Invites
Sorry to be the fly in the ointment, that Bar Mitzvah invitation is shameful, embarrassing, awful and wrong. But the other videos are fun.
The kids and the breakfast foods cracks me up.
Nice to meet you.
1 month, 1 week ago on The Spin Sucks Inquisition: Samantha McCain
Have you ever had Baked Llama with barbecue sauce? It is awesome.
1 month, 2 weeks ago on Gin and Topics: Farewell, Lindsay Bell
Love the 'It's not My Job' story. I think many of us have made that mistake at one time or another and there is always a price tag associated with it.
1 month, 3 weeks ago on The Spin Sucks Inquisition: Dwayne Alicie
'Instead, they are threads in the fabric of my life that I continue to weave."
Love that line.
2 months ago on The Spin Sucks Inquisition: Darryl Robinson-Keys
You can run a marathon without training. I'll dispute that from dawn until day and then some.
Now if you are required to finish within a certain time frame, well that might impact the argument.
And I am with @KristenDaukas regarding running, bores the hell out of me unless it is part of a sport soccer, basketball etc.
However I am a huge proponent of a marathon mentality, couldn't agree more with you. It takes time to build a blog of substance and you only get it done by girding for the long haul.
2 months ago on How to Create High-Quality Content
Not that anyone asked but I hate the patriots and their shady Superbowl victories. Not a Pete Carroll fan either.
Hell if he wanted to throw the game he might as well have put me in at tailback. Would have made a great story if I scored and a good one if I didn't.
I suppose the upside is I didn't have to schedule time with a chiropractor the Monday after.
In others news that Saved By The Bell piece made me feel old. I never watched the show but my baby sisters did.
2 months, 1 week ago on Gin and Topics: The Jimmy Fallon Episode
@Shonali Do you understand Daler's lyrics? I sometimes wonder if the activity in the videos matches the songs but I haven't a clue.
2 months, 1 week ago on The Spin Sucks Inquisition: Shonali Burke
Sometimes there is joy in being dizzy although it usually seems to end somewhere around 25 or so in which case I might have to agree that being dizzy isn't all it is cracked up to be.
If I told my kids Shonali was a Bollywood actress they'd go nuts in a good way. We like to watch some of the music scenes and years ago we got into some of Daler Mehndi's music.
Let's be honest, someone is going to take over the content marketing for Tom Petty and we all know who that is.
Love the transparency and honesty here and nothing but best wishes for everyone.
2 months, 2 weeks ago on Losing a Valuable Team Member is Hard
They think the Internet is over valued and that people don't do more than skim things they read online so providing share buttons is silly. I might have politely suggested they relied too strongly upon their personal bias and that it was a foolish position to take.
2 months, 2 weeks ago on Content Distribution: Eight Ways to Gain New Readers
I was told last week that share buttons aren't useful because no one has time to read any more.
I swear if I had that on video I would post it because I still can't believe they said it.
@ginidietrich @Howie Goldfarb Someone give her a squirrel and let's see what happens.
2 months, 3 weeks ago on The Spin Sucks Inquisition: Scott Baradell
@biggreenpen @ScottBaradell @belllindsay I sure hope 50 isn't bad 'cuz 45 wasn't the walk in the park I hoped for. :)
Nice to meet you Scott. Good Night Moon is a solid book, always enjoyed reading it with my kids.
I have no idea why it's so long. Just nuts.
3 months ago on Gin and Topics: Happy 2015!
My baby sisters are twins. That fridge video brought back memories.
3 months, 1 week ago on Gin and Topics: Happy 2015!
Paying attention so we don't miss the magic, that is the key.
3 months, 1 week ago on How Does Life Support You?
Very interesting and something that needs further thought/discussion. I think about our "modern digital world" and how to more effectively leverage tools and resources. This is a perfect example.
3 months, 1 week ago on Time for Communicators to Jump on the Online Course Train
Any time you can list The Onion you have done something right.
3 months, 1 week ago on One Year, Four Careers: Blood, Sweat & Tears
2015 is going to be better than 2014 because 2014 set the bar so low. :)
A Spin Sucks conference sounds like it could be fun professionally and personally.
3 months, 1 week ago on 2015 Business Goals
Love the pictures, there is no better way to illustrate life than through pictures and maybe some good music.
Happy New Year Barbara. Hope 2015 exceeds all expectations.
3 months, 2 weeks ago on 2014 In Pictures
I had to smile about the refusal to fudge results. Some of the most 'lemming like' places I have ever been a part of touted their push for creative employees who were not afraid to 'think different.'
4 months ago on The Spin Sucks Inquisition: Carrie Morgan
@belllindsay You did say something about holiday traditions but I took the lead and responded to: "Today, I would wager that every single one of you woke
up, got to work, checked your calendar, and said “HOLY COW there are
less than TWO WEEKS until Christmas???”
I suppose I could tell you about the tradition of running through the malls with a cattle prod and Taser or the let's burn down the house while making latkes but those records have been sealed for years now per the judges orders.... :)
4 months ago on “Way to Wreck Christmas, Lindsay!” and Other Stories
I never ever, ever wake up and wonder how many days until Christmas comes. Never worry about Christmas shopping, getting a tree, decorating or anything like that. Sometimes I wonder about that scary Elf dude, but aside from that Christmas never crosses my mind.
Never believed in Santa. Never missed him, never noticed that he never showed up at my house.
But if we are talking about Chankuah, well then there might be a few stories. :)
4 months, 1 week ago on “Way to Wreck Christmas, Lindsay!” and Other Stories
Reminds me of one thing that drives me crazy about this time of year. It is all the people who tell me I should give because of the holiday season as if no one is ever hungry, cold, homeless or in need of help the other 9 months.
4 months, 1 week ago on Hard Truths, Day 5: Help, You Asshole.
I totally spatchcocked my turkey- Does Mr. D know about this and is it really something you want the public to know. Social media has blurred the boundaries... :)
4 months, 1 week ago on Gin and Topics: The American and Canadian Differences
Sometimes I view gated content as being something I can promote as being a "premium item" because it touches upon our Sneetches with/with out stars nature.
4 months, 3 weeks ago on Symphony of Gates and a Healthy Debate Over Gated Content
4 months, 3 weeks ago on Has It Really Been 4 Years?
@ginidietrich @Howie Goldfarb @bdorman264
Yeah, I did it once as a gag.
4 months, 3 weeks ago on The Spin Sucks Inquisition: Nikki Little
Twins are fun. I have three little sisters, two are twins. One of my favorite memories comes from asking my dad why when we went out to eat I only got to eat with one of my parents because the other one was always outside tending to one of my sisters.
Or yelling at me for picking on the middle sister. I was 5, sister was 3 and the twins were infants.
Anyhoo, can't agree more about the frustration that comes with dealing with people who are only willing to do the same thing they have always done.
Tried and true isn't always effective.
@Howie Goldfarb @bdorman264 nah, I took those cards out so I would win my free lunch. It is how I saved $5.32 every month for 15 years.
Now it is a whopping $1,213.87
Only 16 times? I don't believe it, had to be double. :)
5 months ago on The Spin Sucks Inquisition: Jayme Soulati
I want a nice porch to sit on. Sometimes when I look at houses I stop to stare at the porch and think about what kind of chair I want to put out there.
5 months ago on Where Have All the Porches Gone?
I keep forgetting about Tsu, but I do like the way it looks and works.
5 months, 1 week ago on Do We Need Another Social Media Platform?
Some years back I played around with buying followers and fans for Twitter and Facebook. I thought of it in football terms as providing myself with a stronger offensive line and figured it might make it easier to gain extra yardage with each post/tweet/update.
I didn't do it because it made me think of the guys who took steroids and got sick. I didn't want to get sick, I wanted it to be natural.
It is also why I adjusted what I was writing about. Blogging about blogging and social media can be interesting but because it is the low hanging fruit of the blogosphere you get a million people writing about it. I figured I could spend time each day marketing myself as an authority figure or I could expand my writing to include other topics.
I like being a generalist in an age of specialization and I figured that it would be a slower but more effective way to grow organically. More importantly it is more enjoyable for me. I like writing about how to become the Dread Pirate Roberts and I figure that if I like what I am writing someone else might too.
“No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” ― Robert Frost
5 months, 1 week ago on The Problem with Social Media; or, Why I Don’t Seek to be an Influencer
That personal connection is huge. I am in complete agreement with you about the benefit of businesses trying to make sure staff are familiar and or passionate about the services they provide.
5 months, 1 week ago on The Spin Sucks Inquisition: Paula Kiger
I loved all of your answers, especially about the uncertainty of certainty.
5 months, 2 weeks ago on The Spin Sucks Inquisition: Christopher Penn
Here is why I am not certain. When we work somewhere for a while we become immersed in the environment and after a while we stop recognizing how our processes and jargon differ from other places.
You get so close you lose some perspective on some things and you may not see some of the areas/things a candidate can help you with that are outside of the areas/reasons you went looking for someone.
So I agree to an extent that after nine step process you'll have a decent handle on what a person can/not do I still wonder.
Maybe it is because of my own experience, I have a very broad set of experiences and really am a jack-of-all-trades in many ways.
Lately I keep receiving push back from people who are looking for specialists and have little to no interest in providing on-the-job training.
Anyway, a nine step process strikes me as being interesting but having potential for leading to tunnel vision.
5 months, 2 weeks ago on Protect Your Corporate Culture by Hiring Right
@belllindsay It is hard to really get a good understanding of what skills/experiences people have in other fields that might be applicable to whatever you are doing and when you limit your field of vision it just makes it more challenging.
We all do our best to present those things during an interview but our ability to do that is also constrained by whatever knowledge we have of the position we are applying for.
I once sold advertising for a company that had no idea I had a BA in Journalism, had worked for a newspaper and could generate content.
When I offered to lend a hand in a different area they were shocked because they had tunnel vision and all they could see was within the lines they were used operating in.
I think it is a nice idea and I appreciate what they are trying to do but I am skeptical about it. Sometimes we need to remember the limitations of linear thinking and its impact upon what we are trying to do.
You can fit the circle inside the square and the reverse and sometimes find it is a better fit.
@KateFinley @aimeelwest There is no substitute for life experience, especially outside of the classroom. I say that as a huge proponent of education, just ask my kids about that.
I got my first cellphone when I was about 23 or 24 (I am 45) so I have been using them for decades at this point. It is like an extension of my arm. As I mentioned above I have been using computers for 30 some years or so too. I am not particularly novel or unique in this regard.
I do think there is significant value in being the bridge generation because I remember clearly what life was like before these tools and I think it is easier for us to relate to the generations that came before us as well as those who came after.
But the life experience is the bigger influencer here for me. There are certain things that are harder to understand and communicate if you haven't lived a little bit. Doesn't mean it is impossible, but it is just harder.
5 months, 2 weeks ago on Leading Millennials: Do We Cater Too Much? A Millennial CEO Perspective.
5 months, 3 weeks ago on Leading Millennials: Do We Cater Too Much? A Millennial CEO Perspective.
@aimeelwest That's not any different from us. We grew up with technology too. We had the first personal computers, first video games and we learned how to program them.
I think it is useful to look at the big tech companies and see when they were started, what they used to do and how they evolved over time. When you do that and you look at the staff you see there are many more "older" people who were involved with watching and changing the world.
A lot of this is subjective of course, but when preparation only goes so far. You can't replace real world experience. In 1999 I was a writer/editor for several online publications that focused on business and tech. We spent our days talking about what was going on and where we thought the world would go.
I shifted into ad sales in 2000 and started talking/educating people about what metrics were important. We talked about unique users, pageviews, share-of-voice, time on page and spent countless hours trying to figure out the best way for digital media to compete with print.
Then we moved into discussions about integrated media. The point is so many of the conversations I hear today are not new. They are the same ones we have been having but with a slight twist to them.
The same thing happened to me when I broke into the workforce. We used to complain about the boomers and WWII generation and say they didn't know enough. But they almost always knew more than we thought and they taught the value of life experience. Doesn't mean the younger crowd doesn't offer value, but they don't always realize they are walking down a path we went down too.