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@Erika Napoletano I could already hear them talking about me to the next guy.
1 week, 3 days ago on The Bitch Slap: The Myth of the “Grown-Ass Man” and Other Dating Fallacies
Um, yeah. I spent seven years as a middle-aged-bachelor listening to first dates regale me with stories of what creeps their ex-husbands, boyfriends, and dates were. On our first coffee-meetup. Every once in a while I'd ask, sotto voice, "Who picked them?" But they were usually going on so loud they didn't hear me.
I want to be next Friday's "Pretend Hire"! And I want to be "Director Of The President's Cowboy Boot Collection".
I work for Tequila.
2 weeks, 2 days ago on #FollowFriday: Our New Paid Media Manager
Whenever I hear this discussion, I think to myself "how much more meaningful could Hemingway and Hunter Thompson have been if they'd ONLY had emoticons?" Then, I chuckle -- in that way that I have, like a ripe berry just plucked from a thorny bush shaded by a dilapidated shed that desperately needs paint -- and sigh softly though my flaring nostrils.
2 weeks, 6 days ago on Learning Styles: What Emoticons Can Teach Us
My first guest post I pitch is a "tell-all" about Gini. Please forward your stories to "email@example.com".
2 weeks, 6 days ago on #FollowFriday: Our New Paid Media Manager
@ginidietrichThere certainly may be "learning preferences". But if I told you that I had the winning lottery numbers available in a video -- even though that's not your "learning style" -- I bet you'd be able to learn them and claim the prize. That's the important thing to remember. People will consume information in a variety of form factors throughout the day -- visual, auditory, kinesthetic, and coated with chocolate. Our job as content developers is to make information available in multiple forms for easy consumption.
Sadly, the idea of Learning Styles (as was taught to me and many others in our Ed Schools) turns out to be a myth. There's no evidence to back it up. http://thinkneuroscience.wordpress.com/2013/04/11/the-myth-of-learning-styles/
3 weeks ago on Learning Styles: What Emoticons Can Teach Us
Sadly, the whole concept of "Learning Styles" (as was taught to me and many others in our Ed Schools) turns out to be a myth. There's no research to back it up. http://thinkneuroscience.wordpress.com/2013/04/11/the-myth-of-learning-styles/
@ginidietrichWell, it depends on what the meaning of "better" is. We'd get pitched by the Agency's "A-Team" and they were great. But the folks who actually did the work were much further down the totem pole. They rarely understood what we were doing, our market, or even how to do their own job. So it wasn't "better" for us -- we ended up going through round after round of revisions.But -- as others have said in these comments -- when the functions are brought in-house, staffing is rarely increased to a level to cover all the work that needs to be done. So that's not "better", either.Best model I've seen is creating a "fake" internal agency, so at least you get the commissions and can use them to hire people to do the work. Shhhhhhhhh.
3 weeks, 2 days ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
I count myself as very lucky that I no longer work "for" somebody. When I was part of a 70,000 employee organization, the pressure not to say anything wrong was intense. And with millions of people watching our company, it's pretty much assured at least a few of them would be offended by almost anything you said.Now, I pretty much just say what I think. I'm well aware that probably 50% of the world is offended by what I share and say. And I click the "unfriend" and "block" buttons pretty often. I just don't have the energy in my life any more to deal with the name callers and people who can't speak in a civil manner to those they disagree with.As an added benefit, I no longer see a Psychiatrist every week or have to take pills to control excess stomach acid.
3 weeks, 2 days ago on Three Common Social Media Fears and How to Overcome Them
This sort of stuff happens in the content development world as well. Microsoft used to go through cycles of developing in-house and then paying external vendors (ad agencies, PR folk) for those services. And it often DID amazingly seem to sync with a new SVP arriving on site.You can make good arguments for both models. As an external, I really LOVE to work with a client just coming off having to do everything themselves. They're much more appreciative, considerate, and understanding. <g>
"I found roaches in my food when I ate at Spin Sucks, and the waitress refused to give me my meal for free. Also, the owner was very disrespectful to my monkey."
2 months ago on Fake Reviews Fined; PR Firms Beware
Who let the dogs out? Who? Who? Who?
2 months, 1 week ago on cover image nekkid 3
OK -- I'll read it. I wasn't much impressed with the interviews I saw with Ms. Sandberg, so no -- I hadn't bothered. And many of her anecdotes just really didn't ring true for me. I've worked with lots of savvy women and the idea of them all asking “What would a guy do in this situation?” makes me want to giggle.The reason they were successful was because they brought skills and abilities to the table that guys didn't have. Compassion, empathy, listening, consensus-building, emotional intelligence -- you can go on and on.Don't fall for the hoax that we need more men. We've got plenty.
3 months, 2 weeks ago on Lean In: Inspiring, Empowering, and Why You Should Read It
Because of my background in big corporate events, I had the privilege of participating in some of the training that Disney gives their team. It's absolutely incredible. If you ever get a chance to visit the property, check ahead and see if there's anything going on that you can participate in -- they often do corporate training events open to the public.I don't know that I've ever experienced anything as well-thought-out and focused as what they do in terms of customer experience, personnel development, and just general "making sure the brand works".
3 months, 2 weeks ago on The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse
I, Dick Carlson, really like your post. It makes a big difference to me, Dick Carlson, that you understand how important SEO is to people like me, Dick Carlson. So many people (not like me, Dick Carlson) just don't get that. If it wasn't for people like you, people like Dick Carlson (that's me!) just wouldn't get the kind of links to their pages that they deserve.
3 months, 2 weeks ago on On-Page SEO Tips for PR Pros
I've always said that the clients I get AFTER they've had the "low-price special" experience are much easier to work with than the ones that come to me first. There's a reason that I'm not a Cheap Charlie -- it's not my first rodeo, and I build in enough money to my pricing to make sure that I'll be able to service your account, not just GET your account.
When I used to hire vendors at MSFT, I'd often take a low bidder aside after the awards and tell them that there was no way they could possibly have done the job for that much money, and that savvy managers just weren't going to take them seriously. They thought I was nuts.
4 months, 2 weeks ago on Business Lessons Learned: Remember to Watch Your Step
So -- I guess this means you're not to speak at my "Aging Redheads And The Men Who Adore Them" Symposium this fall?
5 months, 4 weeks ago on Making Space
@belllindsay I think you made a very important statement when you said "*ALL*" your online time was work time. Because the majority of what I do isn't something my clients can watch, it's important they understand that they're paying for me "knowing where to hit the pipe". (Obscure story about a brain surgeon hiring a plumber.)I've also learned to discuss with clients whether or not they want access to me on a scheduled, office hours basis or a "whenever" basis. When they hear the price for "whenever" it's amazing how many are willing to wait for our next scheduled meeting.
6 months, 1 week ago on The Client Service Issue in a Virtual Workplace
I'm finding, more and more often, that the best people available are just not interested in any kind of gig that involves coming to an office. When I get a project bigger than I can handle on my own, I just start adding friends out of my contact list from around the world. Through Skype, GoToMeeting, G+ and email we're probably more connected than if we were in a single building. And there's a lovely digital paper trail of every thought and discussion.Don't tell me about Gen Next. I'm old enough to be their GrandPa.
6 months, 1 week ago on The PR Firm of the Future