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Fellow INFP here. I'm beyond shy. I usually stay in that cocktail party shredding a napkin for 20 minutes, then pretend to see someone out in the hall. But I've made my career presenting, teaching, and showing OTHER people how to take control of a class of people from the front of the room. I'm known as a clown, a big-mouth, and a performer who's always got a quick comeback and a snappy line of patter.
After I escape the cocktail party you'll find me either having coffee with one or two really good friends, or snuggled in my room eating room-service and watching tv while reading a book and surfing.
4 days, 23 hours ago on One Thing You Don’t Know About Me
Just the other day I found myself telling a client (for the umpteenth time) that a lesson plan rarely survives initial contact with students. (Apologies to Helmuth von Moltke.) Good teachers understand that, and let the learners drive the flow of the class. Bad teachers find this absolutely terrifying. The first thing you learn when running whitewater is that the river is going to decide where you go -- all you get to do is give input.
Improv has helped me immeasurably to learn to say "yes" both in teaching and life. I'd like to see an Executive Order requiring it as part of the AHCA before you can get coverage.
1 month ago on Your Messy, Messy Life
@LauraPetrolinoIn my world -- learning development -- it's the offshore developers who need this book. I'm deluged with very nice people from India who email me, friend me on FB, try to connect with me on LinkedIn, and keep stalking me constantly looking for "partnerships". (I'm a one-man consulting shop. The chances that I'd hire you are right up there with finding Vishnu pulling Slurpees down the street in a 7-11.) But no matter what I tell them, they keep on pitching.
1 month, 1 week ago on Media Relations: Why The Economist Thinks We Have it Wrong
@Erika Napoletano I could already hear them talking about me to the next guy.
3 months ago on The Bitch Slap: The Myth of the “Grown-Ass Man” and Other Dating Fallacies
Um, yeah. I spent seven years as a middle-aged-bachelor listening to first dates regale me with stories of what creeps their ex-husbands, boyfriends, and dates were. On our first coffee-meetup. Every once in a while I'd ask, sotto voice, "Who picked them?" But they were usually going on so loud they didn't hear me.
I want to be next Friday's "Pretend Hire"! And I want to be "Director Of The President's Cowboy Boot Collection".
I work for Tequila.
3 months, 1 week ago on #FollowFriday: Our New Paid Media Manager
Whenever I hear this discussion, I think to myself "how much more meaningful could Hemingway and Hunter Thompson have been if they'd ONLY had emoticons?" Then, I chuckle -- in that way that I have, like a ripe berry just plucked from a thorny bush shaded by a dilapidated shed that desperately needs paint -- and sigh softly though my flaring nostrils.
3 months, 2 weeks ago on Learning Styles: What Emoticons Can Teach Us
My first guest post I pitch is a "tell-all" about Gini. Please forward your stories to "email@example.com".
3 months, 2 weeks ago on #FollowFriday: Our New Paid Media Manager
@ginidietrichThere certainly may be "learning preferences". But if I told you that I had the winning lottery numbers available in a video -- even though that's not your "learning style" -- I bet you'd be able to learn them and claim the prize. That's the important thing to remember. People will consume information in a variety of form factors throughout the day -- visual, auditory, kinesthetic, and coated with chocolate. Our job as content developers is to make information available in multiple forms for easy consumption.
Sadly, the idea of Learning Styles (as was taught to me and many others in our Ed Schools) turns out to be a myth. There's no evidence to back it up. http://thinkneuroscience.wordpress.com/2013/04/11/the-myth-of-learning-styles/
Sadly, the whole concept of "Learning Styles" (as was taught to me and many others in our Ed Schools) turns out to be a myth. There's no research to back it up. http://thinkneuroscience.wordpress.com/2013/04/11/the-myth-of-learning-styles/
@ginidietrichWell, it depends on what the meaning of "better" is. We'd get pitched by the Agency's "A-Team" and they were great. But the folks who actually did the work were much further down the totem pole. They rarely understood what we were doing, our market, or even how to do their own job. So it wasn't "better" for us -- we ended up going through round after round of revisions.But -- as others have said in these comments -- when the functions are brought in-house, staffing is rarely increased to a level to cover all the work that needs to be done. So that's not "better", either.Best model I've seen is creating a "fake" internal agency, so at least you get the commissions and can use them to hire people to do the work. Shhhhhhhhh.
3 months, 2 weeks ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
I count myself as very lucky that I no longer work "for" somebody. When I was part of a 70,000 employee organization, the pressure not to say anything wrong was intense. And with millions of people watching our company, it's pretty much assured at least a few of them would be offended by almost anything you said.Now, I pretty much just say what I think. I'm well aware that probably 50% of the world is offended by what I share and say. And I click the "unfriend" and "block" buttons pretty often. I just don't have the energy in my life any more to deal with the name callers and people who can't speak in a civil manner to those they disagree with.As an added benefit, I no longer see a Psychiatrist every week or have to take pills to control excess stomach acid.
3 months, 2 weeks ago on Three Common Social Media Fears and How to Overcome Them
This sort of stuff happens in the content development world as well. Microsoft used to go through cycles of developing in-house and then paying external vendors (ad agencies, PR folk) for those services. And it often DID amazingly seem to sync with a new SVP arriving on site.You can make good arguments for both models. As an external, I really LOVE to work with a client just coming off having to do everything themselves. They're much more appreciative, considerate, and understanding. <g>
"I found roaches in my food when I ate at Spin Sucks, and the waitress refused to give me my meal for free. Also, the owner was very disrespectful to my monkey."
5 months ago on Fake Reviews Fined; PR Firms Beware
Who let the dogs out? Who? Who? Who?
5 months ago on cover image nekkid 3
OK -- I'll read it. I wasn't much impressed with the interviews I saw with Ms. Sandberg, so no -- I hadn't bothered. And many of her anecdotes just really didn't ring true for me. I've worked with lots of savvy women and the idea of them all asking “What would a guy do in this situation?” makes me want to giggle.The reason they were successful was because they brought skills and abilities to the table that guys didn't have. Compassion, empathy, listening, consensus-building, emotional intelligence -- you can go on and on.Don't fall for the hoax that we need more men. We've got plenty.
6 months, 1 week ago on Lean In: Inspiring, Empowering, and Why You Should Read It
Because of my background in big corporate events, I had the privilege of participating in some of the training that Disney gives their team. It's absolutely incredible. If you ever get a chance to visit the property, check ahead and see if there's anything going on that you can participate in -- they often do corporate training events open to the public.I don't know that I've ever experienced anything as well-thought-out and focused as what they do in terms of customer experience, personnel development, and just general "making sure the brand works".
6 months, 1 week ago on The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse
I, Dick Carlson, really like your post. It makes a big difference to me, Dick Carlson, that you understand how important SEO is to people like me, Dick Carlson. So many people (not like me, Dick Carlson) just don't get that. If it wasn't for people like you, people like Dick Carlson (that's me!) just wouldn't get the kind of links to their pages that they deserve.
6 months, 1 week ago on On-Page SEO Tips for PR Pros
I've always said that the clients I get AFTER they've had the "low-price special" experience are much easier to work with than the ones that come to me first. There's a reason that I'm not a Cheap Charlie -- it's not my first rodeo, and I build in enough money to my pricing to make sure that I'll be able to service your account, not just GET your account.
When I used to hire vendors at MSFT, I'd often take a low bidder aside after the awards and tell them that there was no way they could possibly have done the job for that much money, and that savvy managers just weren't going to take them seriously. They thought I was nuts.
7 months, 1 week ago on Business Lessons Learned: Remember to Watch Your Step