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You keep using that word, "orthoganal". I do not think it means what you think it means.

1 year, 2 months ago on Screw virality! Antisocial networks are on the rise

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 @GavrielMicha The most important point you make here, in my humble opinion as a marketing strategist, is the one about marketing no longer being an add-on. Unfortunately, when startups postpone fundamental marketing activities for investment in R&D and technology, they might be building a better, more refined product, but not necessarily one that customers want. It's so important to identify your market early on, to learn how to speak with them (not at them) and to bring all of the feedback into the R&D world.

2 years, 4 months ago on Investment in Israeli Startups Falls 20% This Year — Can We Finally Admit There Is a Problem?

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