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Hey Jim- Great post. I think brand positioning is integral to the long-term value of the brand. I think too may brands try to be everything to everyone which often turns against them rather quickly. Your examples are also excellent as they exemplify the emotional response that is created with a slogan. To me, to capture the consumer, catching the emotions is mandatory. Again, great post. Best- MJ

1 year, 3 months ago on Conversation @ http://www.entrepreneur.com/article/227445

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Hi @martinwaxman - I enjoyed your article as I think things have changed quite a bit and the industry has not caught up to the changes... I am used to offline old school Rubenstein Brothers type PR and now am using digital service (PR Web) which is quite the difference. I am not sure what the results will be. Though I used to p[ay a lot more money for offline than online, I had guaranteed press based on the relationships the agency I hired had with their clients. Only time will tell! Have a great one. Best- MJ @mjgottlieb 

1 year, 4 months ago on What’s the Future of PR?

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Great post. I agree that when selling a product or service (especially a new one) we need to shake up and wake up the buyer out of their current status quo mindset. The best buyers are always looking for something new and want to be first to market. Unfortunately, these buyers are the 5% club... the other 95% we have to well, WAKE UP. As an example, I have spent quite a bit of time in fashion... When the recession hit, most of my retailers (out of worry)  dropped many lines and filled up the rest of their space with what has always sold... LEVI's... The problem was, however, EVERYONE was doing it so suddenly every retailer looked the same, carried the same product. Then became price wars, etc etc... The point is, the few that held ground and still looked for fresh product was where the traffic went.

 

Point being, we can't let our buyers stick to their 200 year old ideas and their 200 year brands, we need to wake them up and get them excited for something new and fresh. Easier said than done, but we need to do, none-the-less. Again, great post Rebel

1 year, 10 months ago on The Biggest Barrier Between You and Your Buyer Isn’t Your Competition

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 @samfiorella As they say, one man's trash is another man's treasure! ... and tell your Mom thank you... so long as whatever she is baking doesn't make me look like your man in the post. :-) Have a good night Sam.. Best-MJ

2 years ago on Get Off Your Ass; Identify Your Own Influencers

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Gr8 post Sam. ... I think every individual has their own credibility litmus test and as far as social celebrities well, let's just say I love your slogan as it relates to the ego.... & I Very much agree with your Mama. Excellent post. Best-MJ

2 years ago on Get Off Your Ass; Identify Your Own Influencers

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Short, sweet, & on the money. (Just the way I like it)... Great pickup from Coach K. Though I don't love the word EGO as it has its negative implications, in this case what he is saying I couldn't agree with more. Gr8 post!

2 years, 4 months ago on Ego and Success

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