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Excellent post. It came at the perfect time because I've been researching the topic of unsolicited (yet not necessarily SPAM) e-mail. For better or worse, unsolicited e-mailing has led to business for my company. As the new and first-ever marketing manager, I'm trying to get us to the point where we stop "throwing mud at the wall to see what sticks" and taking a more strategic approach to e-mail marketing. Until we can develop a good opt-in list...we'll have to take the "opt-out" approach. Thanks for the great tips!

2 years, 9 months ago on Email Spam Law vs. Spam Perception: How to Avoid Being a Spammer