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These are really helpful! Do you have any additional tips for those of us who don't have ANY opt-in subscribers yet - and who are sending essentially unsolicited messages (adhering to spam laws, of course) to potential prospects? These individuals don't know who we are and probably don't care, but we're hoping to entice them with ideas or offers that get them to click-through and learn more about us.
1 year, 5 months ago on 5 Email Marketing Secrets
Excellent post. It came at the perfect time because I've been researching the topic of unsolicited (yet not necessarily SPAM) e-mail. For better or worse, unsolicited e-mailing has led to business for my company. As the new and first-ever marketing manager, I'm trying to get us to the point where we stop "throwing mud at the wall to see what sticks" and taking a more strategic approach to e-mail marketing. Until we can develop a good opt-in list...we'll have to take the "opt-out" approach. Thanks for the great tips!
1 year, 8 months ago on Email Spam Law vs. Spam Perception: How to Avoid Being a Spammer