Specialist in Social Media Tools.
Great article. I see that at Marketo's conference they announced that they are opening up their platform to build the ecosystem you are talking about.
I agree with you with about the large all inclusive platforms. If a company builds all these components they will have some strong and some weak components. If they use their cash to buy in the best products and then try and integrate them all together (e.g. Salesforce are doing this at the moment) this is a bit of a nightmare. They end up with different code bases for all their products and there's never full seamless integration.
So I agree with you about opening up the platform. I like the ecosystem that Hootsuite continues to build.
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