Specialist in Social Media Tools.
Hey Shonali, thanks so much for the mention. Glad you like the directory!!!
2 months, 2 weeks ago on Seven Frequently Asked Questions on Social PR Strategy
Hey Amy, recently I stopped bringing my mobile phone out on family days out. It works a treat. If I have it with me I'm checking tweets, email etc. Being in the moment is so much better!
9 months, 3 weeks ago on You Deserve A (Digital) Break Today
Hi Cindy, I am so delighted to hear the positive outcome. Wishing you and your family health and happiness. Thank you for sharing your personal story.
10 months, 2 weeks ago on How to Keep Working When Life Throws You a Major Curve Ball
Great article. I see that at Marketo's conference they announced that they are opening up their platform to build the ecosystem you are talking about.
I agree with you with about the large all inclusive platforms. If a company builds all these components they will have some strong and some weak components. If they use their cash to buy in the best products and then try and integrate them all together (e.g. Salesforce are doing this at the moment) this is a bit of a nightmare. They end up with different code bases for all their products and there's never full seamless integration.
So I agree with you about opening up the platform. I like the ecosystem that Hootsuite continues to build.
1 year ago on Why Marketing Automation is One of the Hottest Sectors in Tech
Hey Peg, this is a great article. I'm in the middle of writing a book so very timely! Ian
1 year, 8 months ago on How to Get People to Fall in Love with your Book using Social Media
Hey Jannette, great article. You're right about the limitations regarding entering the initial search query. You sort of need a keyword research tool that will make suggestions based on what you type in.
Also you probably want a basic interface like mention.net but with an advanced option to allow people put in their boolean search query!
1 year, 8 months ago on Social Media Monitoring Tools Effectiveness Is Dependent on the Query
Hey Shonali, have a great break, I think in the US people don't take enough breaks. Breaks can be really productive as you come back with fresh ideas and feel refreshed. I was blogging 2 days a week and now moved to 3 days - Monday, Wednesday and Friday!! I thin that will work really well!!!
1 year, 11 months ago on A Question, a Holiday, and a New Posting Schedule
Great post DJ, I love it. For the first 1000 subscribers on my blog I committed to sending a personal response to everyone that signed up. To make sure they believed it was personal and not an auto responder I told them the time and what I was doing at the time (e.g. it's 1 O'clock and I'm sitting at my desk eating lunch!). I got into so many interesting conversations with people and I got so many responses saying 'wow', 'I can't believe you responded' etc etc. It's hard to keep this up but why not do it for the first 1,000!! As you say be human!!
1 year, 11 months ago on Email Marketing: One Trick will Boost Engagement
Hey Sean, best of luck in your new role! Ian
1 year, 11 months ago on I’ve Accepted a New Job with Sears
Hey Shonali, really interesting to read your story! I think Social PR is a good way of positioning yourself for both. Have a great week-end! Ian
2 years ago on Breaking Out of The Box Only To Be Put in Another
Your post brought a smile to my face and brought back some happy memories. It was a special event! Ian
2 years ago on The Moments That Made Social Slam 2013 Momentous
Hey Shonali, some great tools in there. I recently started using boomerang and love it! Ian
2 years ago on 20 Tools to Grow Your Business, Efficiency and Productivity
Hey Brent, I don't think we'll ever see google partnering with klout. Bing is struggling to be different and if I was in Bing I wouldn't have signed off with something that's very flawed in it's nature!
2 years ago on Is Klout Gaining . . . Clout?
Really looking forward to meet you in person! It's going to be a fantastic conference!
2 years, 1 month ago on Gearing Up For Social Slam 2013
I agree 100% with you. Google + is not just a social network it's a foundation layer for everything that google is doing going forward. If you don't start building a Google + presence now you'll fall way behind and it will take a long time to catch up!
2 years, 2 months ago on Social Media Managers, ignore Google+ at your peril
When every company starts becoming a media company that's the time to not be a media company and be different!
2 years, 2 months ago on Must Every Company Be A Media Company?
@dbvickery @prosperitygal Hey Brian, Always interested in looking at new tools! Ian
2 years, 2 months ago on 5 Analytic Tools to Grow Your Social Media Presence #BBSradio
@ginidietrich Great tip, thanks!
2 years, 2 months ago on PR Firm Gets Client’s Site Blacklisted for Duplicate Content
Nice touch! I'm always nervous of giving people full RSS access to our content in case it gets copied in places that you don't want it to be copied. I wonder if there's a way of allowing limited rss access to specified sites...mmm, I'll check it out.
It's difficult for traditional PR companies to operate in a digital world as they need to have an understanding of technology. I assume they didn't realise the consequences of their actions!
Hi Jure, thanks of the reminder to buy Ekaterina's book. It's on the list. Great to meet you at NMX.
2 years, 2 months ago on Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time
Thanks Nick, it's a great way to keep track of the guest posts!
2 years, 2 months ago on Writers + Authors: How Do You Track + Share Guest Blog Posts? Featured Lists: Issue No3
I think one of the key changes this year will be the move towards ranking authors of content. When this happens it will become very important to get highly ranked authors to write on your blog. What do you think?
2 years, 3 months ago on Will Search Engine Optimization Still Matter in 2013?
Hey Sarah, I'll be at NMX and CES.. Hopefully see you at one of them! Ian
2 years, 3 months ago on Putting in the man hours at #CES, so you don’t have to
@Cliff Ravenscraft No problem Cliff, the same happened to me recently!! It's great having the list so at least I can buy the equipment. Is it possible to get the guides? See you in Vegas at Blogworld! Ian
2 years, 5 months ago on Podcast Equipment
I think everybody should have a sensible approach to link building. Interact with influencers, write guest posts on great blogs in your niche, write great content, get talked about a lot etc!
2 years, 5 months ago on What the Post Penguin Landscape Means for Your Link Building
Hi Gini, interesting post. One issue is that most brands are sending updates to fans that are not interesting so filtering out some of this content is actually useful. It's hard to figure out the best solution but at the end of the day Facebook look at this as a big revenue opportunity and as share price goes down I think the percentage of fans that see the content without paying will also go down.
What about the future when they say that your Facebook page becomes a destination site like a website so no updates goes to a newsfeed? So the only way of getting an update onto a newsfeed is paying..... Not beyond the realms of possibility.
2 years, 5 months ago on Facebook Promoted Posts Remove the Level Playing Field
Hey Cliff, do you ship to Ireland? Cindy King recommended your pack!
Hi Pam, I think one thing that CEO's need to make sure is they don't have a completely different personality online. So many people loose a lot of their personality online and online you actually need more personality not less! Ian
2 years, 5 months ago on 15 Things Every CEO, CMO, CTO, & CIO Must Do Before Hopping on Twitter
Hey Paul, useful article. I particularly like the tip regarding social meta data. Not thinking about social is not a great idea any more!
I found this article through triberr as we're in the same group.
all the best,
2 years, 8 months ago on Top Ten "Tiny" SEO Tweaks For "Big" Impact
Hi Pam, thanks for an inspirational and enjoyable read. Very to hear about your Granny.
Since I started behaving more like myself on line I have done better. I'm a very positive, friendly and happy guy but this never came across online.
I now focus more and more on being myself online and it works better.
My whole focus is on building relationships. If I'm not doing something to build a relationship then I question why I'm doing it. I know that building relationships takes time but once you build that relationship you have it for good as long as you keep committing to that person in the same way you did when the relationship started.
I love meeting new people and I love having fun with them and learning from them. I get plenty of opportunities to do this online and offline so I'm very grateful that my work matches what I love doing.
Thanks for your great post. You've had a few crackers recently!!!
Plenty of food for thought.
2 years, 8 months ago on My Promise to You Social Media Friends
Hi Pam, I've a 9 year old son and he's good at negotiating too! I often get calls from people about meetin for a cup of coffee. Meeting for a cup of coffee is stopping what I'm doing at a particular time, traveling to the place where I'm having coffee, wait for the person to arrive (I'm a stickler for timekeeping so I'm always early), meeting the person, travelling back to the office and then getting back into work. So a cup of coffee with someone is very expensive so I make sure that it's worth my while. If it takes 2 hours for a cup of coffee that's 2 hours I could be working or even better 2 extra hours with my family. What is the cost for either of those!!
2 years, 8 months ago on Case Study: My 12 Yr Old Puts More Value on His Time Than Most Small Business Owners
@PamMktgNut Absolutely. Enjoy the week-end!! Ian
2 years, 8 months ago on I Respect Your Social Media Community - Do You Respect Mine?
Hi Pam, I used to behave differently online than offline but what I found is that, as you say, people want to see more of you. I found that I wasn't translating my personality to the online world. As soon as I did I found that I was more successful at engaging with people and building relationships.
I had a the same issue when I went to conferences. I was too serious at conferences and I'm a fun loving guy that loves humour and meeting people. As soon as I changed my attitude and became more myself then I enjoyed the conferences much more and also met some fantastic people.
Online if you are yourself some people will love you and some people won't. But the majority of people through Social Media behave the same and don't really get anywhere.
In Ireland we love our pubs! We don't go into a pub and ask a stranger to buy you a drink. If you go into a pub and meet a friend that you built a strong relationship with the first thing they'll ask you is 'what are you having'. Asking for a retweet is similar. If we focus on building relationships and deliver valuable content everything else will take care of itself.
Enjoyed reading the post and the comments!
Great tips, a couple of additional ones:
1. At night and early morning spend some time on twitter figuring out who is at the event. Follow them on twitter and arrange to meet them the next day. There's plenty of great people in the audience that you don't want to miss.
2. For any speaker you want to meet read their book, their latest blog post and their recent tweets. You want to have a good conversation.
3. Be Yourself. Speakers are normal people that like to meet nice, chatty, friendly, fun people. Be Yourself.
4. Talk to speakers before their talk. Arrive early. You don't get as much attention when there's a queue. It's much easier to chat with them before they talk.
2 years, 9 months ago on 13 Ways to Make Sure You Get Your Money's Worth from Your Next Conference
Another way is not providing a link directly to your homepage. Instead provide a link to a page about the people that are tweeting. So when I click the website link in the profile it brings me to a page which gives me lots of information about the people that are tweeting on behalf of the brand. it can also give information about why the company is tweeting, what value it can bring, encourage new followers etc.
Another way is using your twitter background to promote some charity organisations that you support.
All the best,
2 years, 9 months ago on 5 Ways to Humanize Your Brand on Twitter
@andrewghayes @debng Great stuff. It would be great to meet you in person!!!
2 years, 9 months ago on An Invitation for Cathryn Sloane
@debng We certainly will!!! I'll have to read your book before we meet again!
Vegas Vegas Vegas.... can't wait!!!
I came over from Ireland to blogworld in New York in June and loved the conference. What I liked most about the conference was sitting around the table chatting to people. I bought the virtual ticket so I could watch the events when I came home!
I have already booked in for Las Vegas. It was by far the best conference I have attended. Mainly because of the friendly people I met.
I also met Deb sitting at a table in the new media lounge :-)
@andrewghayes Hey Andrew, fancy meeting you here :-) Are you going to Vegas !!!
@Danny Brown Hi Danny, Social Media at it's basics gives you the ability to communicate with a larger audience in a time efficient manner. If you're running a company of 20 people the best form of communication is 1 to 1. If there's 1,000 people then if you really want to open up the channels of communication social media is a great way to do this.
I think you're right that it doesn't matter who is speaking on behalf of the company but if the CEO is not involved in that conversation it won't be as effective.
Social media is an integral part of Zappos. If you asked the CEO if he needs to be involved in the conversation online through social media you know the answer!
2 years, 9 months ago on At Some Stage the Conversation Has to Advance
I don't think the issue is related to a CEO tweeting or not. It's about how we have all changed. As employees we don't want to work with a company that has a faceless CEO that lives in an ivory tower. We want to know more about the person at the helm. We want to participate in decisions and feel part of the company. As a customer we don't want to deal with brands, we want to hear about the people.
So I think the issue is that CEO's need to open up better channels to communicate with their staff and if they run very large companies they can't possibly have 1 to 1 relationships with everyone. Social media is a good vehicle for communication.
Also they have opportunities to build relationships with their peers, industry experts, important customers and much more online. Without taking up this opportunity I believe a lot with have difficulty being an effective CEO.
Tweet, blog, facebook update, newsletter etc etc.. does it really matter. I guess they need to consider how to take advantage of the communication options now available...
I see you are still using Pippity. I've to write an article for a large publication on wordpress plugins. I'm looking for a quote/feedback on how effective Pippity has or hasn't been for you. Is that possible? Al the best, Ian
2 years, 9 months ago on Premium Series: Pippity Popup Plugin Review
Thank you for this. I haven't registered yet but considering coming over from Ireland for it!
2 years, 9 months ago on Get $100 Off Content Marketing World Registration
I have tried to connect with relevant people with well thought out e-mails that give a very good reason for connecting and I have found that I have built relationships with amazing people this way. So if used correctly it can be powerful in combination with the advanced search as you mention above.
2 years, 9 months ago on Sales People – Use LinkedIn or Get Canned
I was in Marks and Spencers the other day and I was buying a sandwich for lunch. On the way to the counter I was enticed by all sorts of sweets. Amazon are great at suggesting additional items to add to your main purchase but a lot of retailers don't really take advantage of this.
By the way, I hate going to Ikea because of the layout of the store and having to go to pretty much every aisle before you get out. But I do admire it from a business point of view!
2 years, 9 months ago on The Psychology of Being Memorable
Hey Amy, I am delighted with this also. I hated the amount of tweets that made no sense to be in LinkedIn. It's a good day for all of us! I assumed that LinkedIn realised it wasn't useful and removed it!!! Ian
2 years, 9 months ago on Twitter Dumps LinkedIn, Millions Rejoice