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Totally moved by this post. Both examples are disarming. Thanks for sharing the raw facts in real time. So admire the ethics and the willing to share the lessons learned. When I had a communications firm with a staff of eight a few years back, I was once swindled by a customer I trusted. It was a lot of money. The lesson forever changed how I handle business finances.
As far as making judgements and decisions based on facts (sometimes riddled with emotion), I came out on the wrong side of a bad decision a few times. I was quick to the apology, but the damage is still cringeworthy. Being a leader is a ton of responsibility.
Keep up the great work!
2 months, 3 weeks ago on When a Leader Learns of Unethical Behavior
Your headline caught my attention , Sam. What comes to mind of course is "quality over quantity." The measure of who we are cannot be defined by membership in the largest or coolest communities. We need to be mindful of the company we keep.
5 months, 3 weeks ago on Goodbye Stranger, It’s Been Nice
Oops, i pressed the button too soon! What Casudi is talking about here is expectations management from the beginning and EVERY step of the way. The cost thing is critical. When you run a marketing department, the last thing you can absorb is extra cost. If you do, it means you have to NOT do something else in your plan. If however, there are additional requirements that need to be accomplished, my suggestion to any corporate marketing team is to get this version done, and work on the additional requirement at a later time. As a VP of Marketing, we always budgeted for something that I called "ongoing web tweaks." I set them up as separate projects, after the site was launched.
6 months ago on How The Best Web Designers Pass Our Customer Experience Exam
Great article about the experience that customers have when managing this project from the inside of a company. I have worked at an interactive agency managing web projects, and have also launched 7 corporate sites. The best web dev teams involved me or my team from the beginning in an information mapping and exploratory session. A timeline was established and there was frequent communication. The project manager on the team always budgeted for the surprises in establishing the timeline. It wasn't always this way with with each site.
What a great choice for #FF. @AnneReuss is definitely fearless and connects with people in a seemingly effortless way. I absolutely loved meeting Anne in person in New York, and am so happy that she lives in Chicago. I have already learned so much from her, and hope to see more of her :)
1 year, 6 months ago on #FollowFriday: Anne Reuss
The answer to your question is "It depends." Depends upon your base infrastructure (do you have a web presence?, do you have a database list that you currently communicate to?, do you communicate to subscribers on a regular basis?) Amplification is a function of where and how you established yourself or your company.
As a big fan of lean marketing, I suggest test & measure each one (or each variable if you want to talk about it like an equation) after you have established you or your company somewhere (PR launch, blog, website, etc.) Make decisions based on your level of effort and the results you obtain
Margie Clayman stopped her blog but is now choosing to select how she wants to spend her amplification dollars (on Carol Roth's blog, on her company blog, linkedin, etc.) She has determined that these other platforms are optimal for her (and she simply does not have all of the time).
1 year, 7 months ago on Social Metrics: The Return on Amplification
Andy, love the abundant ideas. I can see a lot of people having additional ideas to this post. Allowing other people to add to your list could make it one long powerful list! Let me know if you want to include something like this on list.ly. I could see this getting thousands of views and some great contributions :)
1 year, 8 months ago on Content Promotion Strategy: 33 Ways to Drive Traffic