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Completely agreed. In some respects I appreciated the stance my PR Post-Graduate program took with regards to NOT teaching us all the technical elements involved in public relations. As professionals there are certain things that we just have to explore for ourselves and learn on our own. A natural curiosity is a necessity for the profession.
However, even if a PR program isn't teaching these skills, highlighting the importance of being knowledgeable in all of these areas is crucial. Great read.
11 months, 3 weeks ago on Five Ways to Become a PR Technologist