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@Word Ninja That's a great idea. My list of professional development goals is long and I add to it often. I have to keep plugging at it. 

When you are first launching, it can seem overwhelming to think of what you need to learn before hitting the "go" button. But, it makes life a lot easier to tackle it the way you have because you spend less time trying to learn something on your own, and less time cleaning up the mistakes. Jackie is a perfect example of a valuable virtual mentor. She is incredibly genuine and so knowledgeable. Thanks for stuffing my blog next to hers, that is very generous of you! And you already know you are a gold-star mentor for me!


2 days, 2 hours ago on 5 Out Of 10 Businesses Fail: How A Mentor Can Help You Beat The Odds

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@Word Ninja  Thank you, Amanda! I think for a long-term strategy this would be excellent for promoting an upcoming event or training, something with urgency or a deadline. Re: the CVS file, let me know if it works OK. It works for me when I have to download a list as a CVS file. Thanks for stopping by!

4 days, 23 hours ago on How To Sell To LinkedIn Contacts Using Facebook, Twitter and Google+

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@Jennifer Frighetto That's awful. You reported to a manager who wasn't focused on business growth and retaining key employees.

1 week, 5 days ago on PR Industry Salary Survey Has Bad News for Women

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@Howie Goldfarb It seems Paul Ryan is always good for an eye roll and jaw drop. 

1 week, 5 days ago on PR Industry Salary Survey Has Bad News for Women

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Wow! I'm really surprised at the gap you found. I can't imagine saying with a straight face, "We will pay you less because you are a woman?" Really? I'm glad to see companies like yours doing something about it and being open about it. I also have to believe Millennials won't stand for this as long as other generations have.

1 week, 5 days ago on PR Industry Salary Survey Has Bad News for Women

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Love them all but the rap battle had me cry-laughing. And babies have it made. They are so lucky, they can be pudgy and adorable at the same time. 

2 weeks ago on Gin and Topics: I Heart RDJ (For Real)

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@Word Ninja I have. The more I research, the more I find that people want self-paced or on-demand, or if it's live, then the preference seems to be a webinar or workshop. It's really difficult for people to attend a course over a long period. For me, I prefer that way of learning! But the point you bring up is really important, this kind of content can be recorded and re-purposed, which makes the front-end investment of time less painful.

2 weeks, 4 days ago on Ready to turn your expertise into an online course?

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@Word Ninja Absolutely. I think this is true for all companies but especially true for companies that are heavily departmentalized. Great point!

1 month ago on 6 Questions A Social Media Manager Should Ask Before You Hire Them

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Way to make learning romantic and fun! I have the hardest time with the keyword-stuffed status updates. Yours IS very sneakily natural sounding.

1 month, 1 week ago on Valentine’s Day Tips for Communications Pros

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@JRHalloran   I was going to write a comment but there is no way I can improve upon what you have said, so I'll just say, "Yeah, what he said!"


And happy birthday, Martin!

1 month, 2 weeks ago on How to Create High-Quality Content

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@biggreenpen This cracked me up!

1 month, 2 weeks ago on Business Blogging: Five Reasons You Have No Readers

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Good stuff, Eleanor. I have always felt distribution was just as important as content. It's challenging to convince small business owners of that because they see it as more work when you add in managing the various distribution channels. You scared me with "business blogs are dying". Even if they do die, it's still an excellent way to get the right information about your company online.

1 month, 2 weeks ago on Business Blogging: Five Reasons You Have No Readers

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@Word Ninja I was thinking of you when I shared it!This post is actually a couple of years old but I've been sharing "evergreen" content as of late. I'm excited for your journey and can't wait to see where it takes you. I hope we get to work together some day. :)

1 month, 2 weeks ago on Five Tips for When Your Small Business is Your Second Job

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Just added this to my "To Do" list for this afternoon. I clipped it to my influencer relations folder in Evernote. It's not exactly a tool for the above, but it's a good one. Thank you for all your hard work, Gini, and for being so gracious and sharing it in such detail.

2 months ago on Influencer Relations: Tips to Extend Your Current Campaigns

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@Word Ninja I've struggled with number 1 in that I tend to be to be too long with my statement! Your point on #3 is interesting. I worked for a nonprofit in fund development for many years and I, too, saw the same trend. It would be fun to research that and see why.

2 months, 2 weeks ago on Five Questions You Need To Answer About Your Target Audience

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@valerie_uy Thank you very much for the feedback, Valerie. I will see what options are available through the training platform. I am also looking into a new recording microphone. I appreciate you reaching out and will keepp you posted!


2 months, 2 weeks ago on Protected: INM-Downloads

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@Word Ninja Thank you, Amanda! It was so good to see you!

2 months, 2 weeks ago on 8 Game-Changing Steps To Turn Blog Followers Into Clients

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Love this, Laura! I don't know if this is a super power or not, but not everyone can do it. I listen really well. :)

3 months, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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@Word Ninja Hello to my favorite, Ninja ever! When they don't see a need, you have to paint a picture.  And some still may not see it.  I've come across that same situation with people, especially when there is an in-person sales strategy involved. Some businesses are able to survive on word-of-mouth and their great reputations. But it won't help if they ever want to sell the business. Since my business has grown though, I am now able to show client scenarios that clearly demonstrate the value of a website and social media as part of a content marketing strategy. 

4 months, 2 weeks ago on A Guide To Small Business Social Media Etiquette [Infographic]

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@Word Ninja You are so right. It is and should be frowned upon. I'm not a proponent of phones during meetings, but did find these ways interesting during my research.  I've watched it have negative effects on many occasions. For example, I watched a CEO check email during a donor meeting. The donor looked over at me and was not happy.

7 months, 3 weeks ago on Five Reasons You Should Use Your Phone During a Meeting

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@LauraPetrolino @jolynndeal So true, Laura. The sources are out there for every issue it seems, too.  My husband does that every time I tell him we should change our diet. He finds the one story that states bacon is really good for you!

8 months, 2 weeks ago on Walmart Responds to Scathing Article in Brilliant Way

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He's doing what many PR folks would love to do at least once, but it seems very risky to me. I'm surprised Walmart approved it.  The Walmart issue aside, I find myself always questioning the media when I read news stories. I worked for a non-profit for several years and was often disappointed with how stories were developed and what was misinterpreted for what seemed like news ratings.  I will say that it occurred with the TV news far more than the newspaper. 

8 months, 2 weeks ago on Walmart Responds to Scathing Article in Brilliant Way

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@Word Ninja I left something out of the equation. You should use a professional but also trust them. One of my biggest challenges is when the client's ideas are out-dated or not the best for their business. It takes extra time to bring them to where they need to be and it's often time not accounted for in the budget.  I'd love to hear how you are handling the challenge you are facing.

9 months ago on Why Every Small Business Needs a Marketing Strategist

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@Melissa Penton Hey their, my friend with life-changing benefits! So nice to see you. Yes, I just started publishing on LinkedIn. When they launched it, I looked into how to make a request to publish because I wasn't one of the few members they invited during the rollout. Here's a link to the information and if you scroll down, there is a link to apply for early access. 

https://help.linkedin.com/app/answers/detail/a_id/47445/kw/publish+on+linkedin

Here are the benefits... Even with posts that don't garner a lot of views, like my first two, I still received hundreds of views and lots of shares. But if you can find a topic that resonates with your audience, big things happen. From my last post, I've received hundreds of followers, over a 1000 shares on LinkedIn, and over 70 comments. I've connected with those that will fit well with my network. I think it's just a matter of time before it becomes saturated, so it's a great time for you to get in.  Reach out with any questions. I'm happy to help.

9 months, 2 weeks ago on Why any business can be successful on LinkedIn

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@PatrickHayslett @jolynndeal Right on! Congratulations on the new client. I just gained a client myself because of the extremely poor relationship she had with a competitor. Unfortunately for him, I don't even think he grasps the error.

9 months, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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@PatrickHayslett @jolynndeal Hi Patrick! Nice to see you.  My goodness you bring up such an important point. Conflict resolution is so much more effective in person. Examples immediately came to mind!

9 months, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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It's interesting to see that he predicted sales people will be gone. I'm with you, many businesses decision makers still want to meet you. Not everyone has adopted a virtual world. I especially see this in my area's local small business and non-profit sectors. On more than one occasion, I've had to spend extra time demonstrating my value for clients who I can only meet virtually, because we're in an era where many people say, "don't believe everything you see online."

9 months, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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Wow, Eleanor, this is so eyeopening. I think we all try the suggested strategies with good intentions, but you make a clear case for research and long-term planning. Fortunately, we have cases like this to benchmark. Good for us, but not so much for them.  This is an excellent post and so helpful.  Thank you!

9 months, 3 weeks ago on When Good Social Media Advice isn’t So Good

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@Word Ninja @jolynndeal Well I guess I have plans now :) Thank you for the wonderful suggestion.

9 months, 4 weeks ago on How to boost your organic SEO ranking on Google

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Thank you, Amanda. I have found my posts are getting out later than I would like because of the final SEO edit, but it such an important step. It's takes extra time because I don't want to damage the writing quality and storytelling.

9 months, 4 weeks ago on How to boost your organic SEO ranking on Google

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So nice to meet you, Gwen. "Say no to jerks!" should be one of every companies' core values. Your comment about dying 10 years sooner was eyeopening and sure puts things into perspective.

10 months, 1 week ago on The Spin Sucks Inquisition: Gwen Moran

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@Word Ninja  When I went to Kelli's site, I found it so calming. It's like an online spa. Her personality shines through in her 'about' section and her blog posts. I've always loved the white background with beautiful artwork.  You're welcome for the link--thanks for the great content. :)

10 months, 1 week ago on Marketing Success: Replace digital overwhelm with simplicity

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@jstolarsmith  Great advice, Joan!  Clutter will certainly increase the bounce rate on our website.  Your priority to focus on the customer experience is very important. I like that you look at it from their needs and not just for informational purposes, especially looking at physical needs and appealing to emotions.  Excellent input! 

10 months, 1 week ago on Marketing Success: Replace digital overwhelm with simplicity

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@All Keyword Tools  Thanks for your kind comment and thanks for stopping by!

10 months, 1 week ago on Post with a purpose: Free editorial calendar template for your blog

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It's so much fun to read these, especially when it features a team member. I've always enjoyed your personality Laura, so thanks for opening up and letting us in a little more. As a fellow Floridian, I am eager to hear how the transition to Maine goes. I'm curious, did you pick Maine or is this a business strategy for AD?

10 months, 2 weeks ago on The Spin Sucks Inquisition: Laura Petrolino

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@SavvyCopywriter  Thank you! It's a great deal of work, but that also helps because not many people will pursue it. You do such a great job positioning yourself, Kimberly. I see your name everywhere!

10 months, 3 weeks ago on A Proven Strategy for Aligning Yourself with Industry Experts

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@melanie2  Go for it, Melanie!  Download the pdf files at the end of the blog, they are a fantastic "step by step" to get started. I was using them this weekend and found them VERY helpful.

11 months, 1 week ago on Why Every Small Business Needs a Google+ Page

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@Word Ninja  Whenever I read my earlier posts, I cringe.  I generally end up deleting them, so I'm always afraid to go back and edit. Ha! But, you bring up a great point. I have done the same with all the images in my blog media files.

11 months, 2 weeks ago on If You Want More People to Read your Blog, Read this

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@Melissa Penton  @CereusArt Dana, connect with Melissa. She is a really inspirational woman. She's our friend with "life changing benefits." 

11 months, 2 weeks ago on Why Every Small Business Needs a Google+ Page

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@Marissa Buckley  We need to get a leg up before everyone catches on!

11 months, 2 weeks ago on Why Every Small Business Needs a Google+ Page

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@avidean  Google authorship is really essential for blogging. There are so many benefits from creating a google plus account and linking your sites to it.  We can connect offline and talk more if you want.

11 months, 2 weeks ago on If You Want More People to Read your Blog, Read this

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@KatyBlevins  Katy, I'm was a late adopter too with Google+. And still haven't done all that you mentioned. I just began reading the downloads in the post and am amazed at all we can use it for.  Google is so drastically different from Facebook from a small business perspective. Google seems to be truly on your side. 

11 months, 2 weeks ago on Why Every Small Business Needs a Google+ Page

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@Word Ninja  Check out the downloads at the end of the post. They are pdf documents with a LOT of great training.  It will make getting started much easier.

11 months, 2 weeks ago on Why Every Small Business Needs a Google+ Page

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@ginidietrich @hessiejones  This is funny, Gini. I'm afraid our celebrity crushes are NEVER like we imagine, because who we have a crush on is a montage of all the characters they play... or in my case, his awesome songs - Sting. 


11 months, 2 weeks ago on Online Integrity: Are You Who You Say You Are?

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Hessie,  it is tough to admit you were fooled, but you've certainly used the experience to help others with this post.  I was actually fooled quite recently, and although I quickly realized it, it didn't stop me from being embarrassed. I worry that I might become too skeptical and miss someone great. 

11 months, 2 weeks ago on Online Integrity: Are You Who You Say You Are?

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I love these inquisitions and the honesty from those being interviewed.  Lindsay, I would never have guessed you were insecure. People are drawn to you because of your personality, knowledge and genuine easiness.  I hear you with your dislike of  the constant criticism. I have been working hard to look at it objectively, otherwise it would push me to just quit. It's amazing how brave people are behind their computer.

11 months, 3 weeks ago on The Spin Sucks Inquisition: Lindsay Bell

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Thanks for sharing your amazing energy and secret weapon with us, LaDonna.


11 months, 3 weeks ago on Mobile Marketing: How one wedding planner is using it

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I was just talking to new business contacts yesterday about the RFP process. They, like many of us, had put in a tremendous amount of effort with their pitch and the company went with a cheaper vendor. (A vendor who still hasn't produced anything six months in.)  It's so nice to learn more about you Mitch. Thank you for being so candid.

11 months, 4 weeks ago on The Spin Sucks Inquisition: Mitch Joel

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@ginidietrich I don't do that, but what a great idea. Thank you!

11 months, 4 weeks ago on Seven Tips to Manage the Critics Online

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