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@LauraPetrolino @jolynndeal So true, Laura. The sources are out there for every issue it seems, too.  My husband does that every time I tell him we should change our diet. He finds the one story that states bacon is really good for you!

2 weeks, 1 day ago on Walmart Responds to Scathing Article in Brilliant Way

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He's doing what many PR folks would love to do at least once, but it seems very risky to me. I'm surprised Walmart approved it.  The Walmart issue aside, I find myself always questioning the media when I read news stories. I worked for a non-profit for several years and was often disappointed with how stories were developed and what was misinterpreted for what seemed like news ratings.  I will say that it occurred with the TV news far more than the newspaper. 

2 weeks, 1 day ago on Walmart Responds to Scathing Article in Brilliant Way

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@Word Ninja I left something out of the equation. You should use a professional but also trust them. One of my biggest challenges is when the client's ideas are out-dated or not the best for their business. It takes extra time to bring them to where they need to be and it's often time not accounted for in the budget.  I'd love to hear how you are handling the challenge you are facing.

1 month ago on Why Every Small Business Needs a Marketing Strategist

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@Melissa Penton Hey their, my friend with life-changing benefits! So nice to see you. Yes, I just started publishing on LinkedIn. When they launched it, I looked into how to make a request to publish because I wasn't one of the few members they invited during the rollout. Here's a link to the information and if you scroll down, there is a link to apply for early access. 

https://help.linkedin.com/app/answers/detail/a_id/47445/kw/publish+on+linkedin

Here are the benefits... Even with posts that don't garner a lot of views, like my first two, I still received hundreds of views and lots of shares. But if you can find a topic that resonates with your audience, big things happen. From my last post, I've received hundreds of followers, over a 1000 shares on LinkedIn, and over 70 comments. I've connected with those that will fit well with my network. I think it's just a matter of time before it becomes saturated, so it's a great time for you to get in.  Reach out with any questions. I'm happy to help.

1 month, 2 weeks ago on Why any business can be successful on LinkedIn

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@PatrickHayslett @jolynndeal Right on! Congratulations on the new client. I just gained a client myself because of the extremely poor relationship she had with a competitor. Unfortunately for him, I don't even think he grasps the error.

1 month, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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@PatrickHayslett @jolynndeal Hi Patrick! Nice to see you.  My goodness you bring up such an important point. Conflict resolution is so much more effective in person. Examples immediately came to mind!

1 month, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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It's interesting to see that he predicted sales people will be gone. I'm with you, many businesses decision makers still want to meet you. Not everyone has adopted a virtual world. I especially see this in my area's local small business and non-profit sectors. On more than one occasion, I've had to spend extra time demonstrating my value for clients who I can only meet virtually, because we're in an era where many people say, "don't believe everything you see online."

1 month, 3 weeks ago on Four Marketing Tactics that Continue to Live On

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Wow, Eleanor, this is so eyeopening. I think we all try the suggested strategies with good intentions, but you make a clear case for research and long-term planning. Fortunately, we have cases like this to benchmark. Good for us, but not so much for them.  This is an excellent post and so helpful.  Thank you!

1 month, 3 weeks ago on When Good Social Media Advice isn’t So Good

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@Word Ninja @jolynndeal Well I guess I have plans now :) Thank you for the wonderful suggestion.

1 month, 3 weeks ago on How to boost your organic SEO ranking on Google

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Thank you, Amanda. I have found my posts are getting out later than I would like because of the final SEO edit, but it such an important step. It's takes extra time because I don't want to damage the writing quality and storytelling.

1 month, 3 weeks ago on How to boost your organic SEO ranking on Google

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So nice to meet you, Gwen. "Say no to jerks!" should be one of every companies' core values. Your comment about dying 10 years sooner was eyeopening and sure puts things into perspective.

2 months, 1 week ago on The Spin Sucks Inquisition: Gwen Moran

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@Word Ninja  When I went to Kelli's site, I found it so calming. It's like an online spa. Her personality shines through in her 'about' section and her blog posts. I've always loved the white background with beautiful artwork.  You're welcome for the link--thanks for the great content. :)

2 months, 1 week ago on Marketing Success: Replace digital overwhelm with simplicity

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@jstolarsmith  Great advice, Joan!  Clutter will certainly increase the bounce rate on our website.  Your priority to focus on the customer experience is very important. I like that you look at it from their needs and not just for informational purposes, especially looking at physical needs and appealing to emotions.  Excellent input! 

2 months, 1 week ago on Marketing Success: Replace digital overwhelm with simplicity

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@All Keyword Tools  Thanks for your kind comment and thanks for stopping by!

2 months, 1 week ago on Post with a purpose: Free editorial calendar template for your blog

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It's so much fun to read these, especially when it features a team member. I've always enjoyed your personality Laura, so thanks for opening up and letting us in a little more. As a fellow Floridian, I am eager to hear how the transition to Maine goes. I'm curious, did you pick Maine or is this a business strategy for AD?

2 months, 2 weeks ago on The Spin Sucks Inquisition: Laura Petrolino

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@SavvyCopywriter  Thank you! It's a great deal of work, but that also helps because not many people will pursue it. You do such a great job positioning yourself, Kimberly. I see your name everywhere!

2 months, 3 weeks ago on One Strategy for Aligning Yourself with Industry Experts

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@melanie2  Go for it, Melanie!  Download the pdf files at the end of the blog, they are a fantastic "step by step" to get started. I was using them this weekend and found them VERY helpful.

3 months, 1 week ago on Why Every Small Business Needs a Google+ Page

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@Word Ninja  Whenever I read my earlier posts, I cringe.  I generally end up deleting them, so I'm always afraid to go back and edit. Ha! But, you bring up a great point. I have done the same with all the images in my blog media files.

3 months, 1 week ago on If You Want More People to Read your Blog, Read this

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@Melissa Penton  @CereusArt Dana, connect with Melissa. She is a really inspirational woman. She's our friend with "life changing benefits." 

3 months, 1 week ago on Why Every Small Business Needs a Google+ Page

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@Marissa Buckley  We need to get a leg up before everyone catches on!

3 months, 1 week ago on Why Every Small Business Needs a Google+ Page

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@avidean  Google authorship is really essential for blogging. There are so many benefits from creating a google plus account and linking your sites to it.  We can connect offline and talk more if you want.

3 months, 2 weeks ago on If You Want More People to Read your Blog, Read this

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@KatyBlevins  Katy, I'm was a late adopter too with Google+. And still haven't done all that you mentioned. I just began reading the downloads in the post and am amazed at all we can use it for.  Google is so drastically different from Facebook from a small business perspective. Google seems to be truly on your side. 

3 months, 2 weeks ago on Why Every Small Business Needs a Google+ Page

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@Word Ninja  Check out the downloads at the end of the post. They are pdf documents with a LOT of great training.  It will make getting started much easier.

3 months, 2 weeks ago on Why Every Small Business Needs a Google+ Page

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@ginidietrich @hessiejones  This is funny, Gini. I'm afraid our celebrity crushes are NEVER like we imagine, because who we have a crush on is a montage of all the characters they play... or in my case, his awesome songs - Sting. 


3 months, 2 weeks ago on Online Integrity: Are You Who You Say You Are?

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Hessie,  it is tough to admit you were fooled, but you've certainly used the experience to help others with this post.  I was actually fooled quite recently, and although I quickly realized it, it didn't stop me from being embarrassed. I worry that I might become too skeptical and miss someone great. 

3 months, 2 weeks ago on Online Integrity: Are You Who You Say You Are?

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I love these inquisitions and the honesty from those being interviewed.  Lindsay, I would never have guessed you were insecure. People are drawn to you because of your personality, knowledge and genuine easiness.  I hear you with your dislike of  the constant criticism. I have been working hard to look at it objectively, otherwise it would push me to just quit. It's amazing how brave people are behind their computer.

3 months, 2 weeks ago on The Spin Sucks Inquisition: Lindsay Bell

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Thanks for sharing your amazing energy and secret weapon with us, LaDonna.


3 months, 2 weeks ago on Mobile Marketing: How one wedding planner is using it

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I was just talking to new business contacts yesterday about the RFP process. They, like many of us, had put in a tremendous amount of effort with their pitch and the company went with a cheaper vendor. (A vendor who still hasn't produced anything six months in.)  It's so nice to learn more about you Mitch. Thank you for being so candid.

3 months, 3 weeks ago on The Spin Sucks Inquisition: Mitch Joel

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@ginidietrich I don't do that, but what a great idea. Thank you!

3 months, 4 weeks ago on Seven Tips to Manage the Critics Online

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I have had so many small businesses tell me they don't want to get online because of the potential of a crisis. I share stories like yours to demonstrate what is already happening to their business without them even knowing it. But I found a new strategy! Now, I research their competitors before a meeting, to show them how they could have used social media to gain a customer.

3 months, 4 weeks ago on Seven Tips to Manage the Critics Online

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@ginidietrich @jolynndeal  Well, I'll have you know that I really appreciate it. Thank you, Gini!

4 months ago on Spin Sucks (the Book) is Here!

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The video is a great promotion for the book.  Well done!

4 months ago on Spin Sucks (the Book) is Here!

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@ginidietrich I should tell you too, that I like the concept so much that I designed my marketing business around a coffeehouse. :)

4 months ago on Why We Won’t Shut Off Blog Comments

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@ginidietrich Thank you so much, Gini. That's really kind and I look forward to the feedback.  Good luck with your presentation tomorrow.  Enjoy San Diego!

4 months ago on Why We Won’t Shut Off Blog Comments

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@ginidietrich What a compliment! Thank you!

4 months ago on Why We Won’t Shut Off Blog Comments

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@belllindsay Thank you, Lindsay. :)

4 months ago on Why We Won’t Shut Off Blog Comments

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@RobBiesenbach @ThePaulSutton  Wow. I'm impressed with what comes off the top of your head!

4 months ago on Why We Won’t Shut Off Blog Comments

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To me, it's the difference between sitting at a presentation or joining friends at a coffeehouse to discuss a topic.  I'd much rather go to the coffeehouse and will less regularly attend a presentation. I do think the community has to be genuine in order to garner comments. SS does a great job of replying to comments and eliciting engagement. I've made friends by connecting with other community members on SS and I try to model the same behavior in my own blog community.

4 months ago on Why We Won’t Shut Off Blog Comments

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Hey Eleanor!  The 2012 post you referenced was one of the first posts I read on SS.  I was researching ways to differentiate myself while job hunting, and Gini's advice was very helpful. I now share the advice with college grads and others in the job search phase.  It's important to start engaging before you need work, because as you've shown, new opportunities can present themselves because of it.

4 months ago on Social Media Connections and Landing a Great Job

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@ginidietrich @jolynndeal  I'll refer him to Arment Dietrich. :) That would be a fun gig.

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@biggreenpen  You have painted quite the picture and certainly leave me wanting to know more.  I just can't believe I actually want to know more about "diarrhea."  Damn, you're good.

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@Word Ninja  Thanks, Amanda! It is tough to find that balance. I guess you have to be able to turn it off, if in the end it will help you get what you want. I watch my son do this all the time!

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@RobBiesenbach  So sorry about your father. It is tragic.  


Great point with the Congressional Record! I did not consider that or how intimidating it would be.  At any rate, Rogen is certainly bringing extra awareness to an important cause.

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@LauraPetrolino  Goodness, Laura. I'm humbled you would like to hear my thoughts on what happens between those two ferns, but noooo way.  

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@SocialyzeUrBiz  Hi there. I just sent it from jolynndeal@mymarketingcafe.com to the email used in the order. Let me know if you received it. Check the spam.  It's one of the curses of having the word "marketing" in your business name.

4 months, 2 weeks ago on Contact

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@Kevin_KCDPR  Yes, we could flip this post to focus on Congress and call it "leaders behaving badly." Ugh.

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@ginidietrich  It is sad, Gini. His story about his mother-in-law was really touching. He did paint a tragic picture. I'm glad he is trying.

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@belllindsay  Oh, Lindsay, wouldn't that be great. Turnabout's fair play... He could critique me and put me in my place!

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@Eleanor Pierce  You are right. Many were moved by his speech, so his mission was accomplished. I was very shocked at the twitter exchange.

4 months, 2 weeks ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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