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@ginidietrich Gini, this is great advice for all us entrepreneurs who suffer from "I must be contactable at all times" syndrome - my wife's view of that syndrome is "you think you are that important??" I fully agree that we need ti unplug, as @John_Trader1 says ans the best way I find is switching off emails and not answering phones. Checking in for an hour or so, which never stops at just the hour, is not having a vacation - you are still mentally tuned into work.
Good stuff, thank you
1 year, 11 months ago on Five Tips for Taking an Unplugged Vacation
Thanks, @Lisa Gerber for a great post. This is really challenging me to formally commit my content mission to paper. I would have said that I "know" it but after reading your article I am not so sure. So thank you for the challenge! I will get to it!!
2 years ago on Declare Your Content Mission
Isn't bigotry and narrow mindedness so ugly?
2 years ago on The Chick-fil-A PR Crisis
@martinwaxman Thanks for this post. I found this piece really useful and I guess it is only a matter of time before it will be part of the establishment. I really do feel that it is really important to be clear why you want to study social media and be really clear about what you are looking for. Its such a wide subject, it is easy to get lost.
2 years ago on Gaining a Formal Social Media Education in a DIY World
@ginidietrich I think it is really sad that in 2012 this keeps coming up. As someone who spent a long time in corporate life I can tell you that there are many men, and some women!, who think that a woman who pursues a career is an oddity and something to be commented on. These are the same people who start sentences with "I'm not a racist but.....", or "I'm not homophobic but...." These people are to be avoided at all costs, and let's not give them airtime!
2 years ago on Marissa Mayer: Why Are We Still Having this Conversation?
Nice piece, and I agree with @HowieSPM that it cannot be viewed in isolation. It has to be part of a bigger mix and the reality is that there are some things you cannot fully measure. The old adage of "I know 50% of my advertising spend is wasted - I just don't know which 50%" is still true. There is a danger of getting lost in the detail. Good post, thank you
2 years ago on Communicate the Value of Social Media to the C-Suite
@Krista Thanks for this. I have been through significant organizational change a couple of times and I recognize your story where some worked and others didn't. To me the critical elements are in what you say - absolute commitment from the top, and never stop communicating! Get those two right and you have a good chance of success. Be anyway lacking in either and you are doomed to failure. Both take energy and work!
2 years ago on A Tale of Organizational Change
Gini, I think there is a difference between being active on social media and being aware of what is happening in that space. I do not think that it is necessary for CEOs to be active, but I do think it would be a blind spot for a CEO not to be aware of what is happening on social media either in regard to their own business or their industry.
I believe that it is the responsibility of every CEO to familiarize themselves with various elements of social media because failure to do so is leaving them very out of touch with what is happening, and that is dangerous.
In the offline world, the CEO needs to be in touch with the conversation that is happening within their own organization, and I think the same applies offline too.
Will be interested to hear others views!
2 years ago on Fortune 500 Executives Aren’t Using Social Media and That’s OK
Jayme, I'm delighted my comments inspired this blog post in some way! I really think that the important thing in any video is to make sure it is consistent with whatever brand, image or voice that you have. The "Steven Spielberg" type videos look great but do I get to know the personality? I'm not sure. I liked what you did, because I got to know you and that matters. I really believe that it does not matter whether you are talking online or offline, it is still relationships that will make things happen.
Don't get hung up on the tecchie bit, just continue being you!
2 years ago on Should Video Be Like A Nude Beach?
@ginidietrich Thanks, Gini. It does seem to be the internet and how I wish that could get cracked!
2 years ago on Airtime Rivals Skype and Google Hangouts
Thanks, Jayme. Your point about being yourself is so true and sometimes it gets buried. Your natural friendliness is a great example of getting your personal brand across. Also, the fact that you did not go into big production mode for video lets me know more about you. Keep on being you and love the hair!!
2 years ago on Three Tips To Stay The Course
Has anyone actually tried out Airtime? I use Skype a lot for my coaching business but I wish I could find an alternative as it does drop. Has anyone found a good alternative? Would dearly love to find an alternative. Any suggestions would be appreciated since we are on this topic!
@bdorman264 did you move faster in the afternoon, or was that a step too far?
2 years ago on Miracle Max Presents 11 Things that Aren’t Quite Dead
Margie, thank for this. To add to your list, I can recall when it was being said that paper was dead now that we had computers! That has not quite worked out yet either has it?
@crestodina Love the link about Eugene Schwartz - thanks!
2 years ago on Overcome Writer’s Block Forever
Not sure I totally agree! Having spoken to many authors, some of whom have enjoyed considerable success, they do talk about writers block, and particularly when it comes to writing fiction it is not a question of not being prepared, it is just not flowing!
However, on a personal note, I would be aware that this happens to me, and those occasions woud perhaps be consistent with not being prepared!
So, I agree and disagree, if that makes sense!!
Gini, I find that the areas where many of these projects fall down is defining what the KPIs are and understanding that for the vast majority of projects there is more than one KPI. Defining what success looks like is critical and so often overlooked. It is also so important that everyone on the project has clarity and alignment on the KPIs.
Thanks for this!
2 years, 1 month ago on Marketing for Victory with Four Different Approaches
Gini, found this really interesting. My question would be what size of a list would you need before contemplating a webinar?
By the way, I found the discussions on this post really interesting, so thanks to all for the valuable info.
2 years, 1 month ago on Six Steps to Creating Content that Generate Leads
Thanks, Pat. This is probably the most eloquent and authentic explanation of what the online relationship should be. Really inspiring±
2 years, 1 month ago on Online vs. Offline Relationships: Build Them Before You Need Them