Ha, swapped which company I was talking from the article in my head. #JustFab is the one Facebook keeps pushing me, right? Anyway yeah: uh, bounce from the pack. Do any, ideally everything at a higher level. Ideeli, despite a stuffed pack of myriad problems and customer bitterness, is the only thing chugging I can think of that retains my trust. Maybe other people have expendable income, but if your customer service people don't answer calls or emails in an approximation of empathetic Americans you will get the "ew, lame" brushoff and there goes your 3/3 track record.
ShoeDazzle would bodyslam outfits like Zappos, which is the company it's plainly gunning for, if and only if they make themselves a trend but any kind of longevity past like, even two quarters means not crawling to China for the materials. Women -- who'd buy subscription shoes -- are looking for a certain quality of material that PRC is either unwilling or unable to produce. Just fact. There is something crass to those 3AM commercials (white background, big cheap price spinning? It's not 1996 and shouldn't go back, guys) and if there's not a provable brick and mortar supply chain (i.e. me and my girlies walk in, touch something, put it on, then order it after I'm convinced it won't snap under the weight of three Jager shots and a Skrillex concert) it is darn hard not to look like a lawyer in an eyepatch claiming he'll get you disability payments. Trust is everything -- which is why when I went to Sears yesterday, Kardashian Kollection clown jackets were hanging at 50% off and the salesclerk looked and acted like a haunted refugee. Kimora Lee Simmons has way better Q value than you'd think. Slap her on every single ad, and you'll have a brand. #thatonewasforfree #hi