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Signed up! Hopefully this is better than your last stinker of a book ;ob (which I'm making one of my students read as part of his independent study).
2 weeks, 4 days ago on Become a Spin Sucks Brand Ambassador
Love it! As a professional currently taking a step back I haven't felt this good I a long time. Being away from the life of office politics and drama and spending my time giving back by teaching at my alma mater part-time had my batteries about 85% recharged. During December & January I even put myself into "airplane mode". I can totally see how this works and in the past few since plugging back in I've been rearing to go.
1 month ago on The Power of Time Off
The rambling of a mad woman! The fact that is makes perfect sense is kind of scary. Great first post of the year @LauraPetrolino! Mistakes are a moral imperative for learning.
2 months ago on How to Fail at Writing a Post for the New Year
Thanks Gini for including me on the Follow Friday list this year! It has been great being a bigger part of the community this year.
2 months, 2 weeks ago on The #FollowFriday Recommendations of 2013
Great case study. One of the great things we can measure with the social and ratings side is the cultural penetration of an event, topic, person or show/movie, Miley and her team really did a great job keeping that needle spiked for way longer than the average norm of today's news cycle. I find it interesting that Alan Thicke's son did not have the same benefit (and thus will remain Alan Thicke's son and not be rewarded his own name).
4 months ago on Miley Cyrus: A PR Case Study in Flawless Execution
Isn't that the job of most college professors? They focus on technique and theory and less on practice and execution. The idea that a speaker would not attempt to make a connection with their audience is banana pants crazy town.
4 months, 1 week ago on Public Speaking & Presentation Skills: Don’t Be a Robot
Yay! Laura… congrats! Will you be setting up a Matrix-esque dojo to spread some of your #petroPOWer ninja skills to Gini and the rest of the team?
4 months, 2 weeks ago on #FollowFriday: Our New Client Services Director
Yup. It's really a catch all power. Flight strength invulnerability all from TK.
4 months, 3 weeks ago on Gin and Topics: Girls Don’t Poop and Cat Massages
I'd guess yes… I'd love to see the reactions from the people who didn't give authorization. Telekinesis is my dream superpower… I would have had close to 30 questions for her to find out how I could grab that power.
Oh, and lay off my Giants, they are allowed a stinker of a year after winning 2 of the past 5 Superbowls. :o)
4 months, 4 weeks ago on Gin and Topics: Girls Don’t Poop and Cat Massages
I love the Carrie video... the lady who is filming and then runs out is my favorite reaction.
@ginidietrich with everything happening today with the government shutdown, I feel like, maybe, you should send this post to some political friends and they should start treating the U.S. in a way to make it one of the greatest companies of all time, one that doesn't lie or steal or cheat, one that is not greedy and puts people first. As always thanks for the insights. (sorry to be political so early in the morning, I haven't had any tea yet... i'll mellow out in about 15)
5 months, 1 week ago on Great Companies Have Great Stories to Tell
I love the new trend of people saying ridiculous or offensive things and then when they get called out on it they go with the "it was satire" defense. As someone who suddenly has access to a pretty large group of digital natives (i.e. current college students) I'm constant amazed at what they think is appropriate to share online. Personally I don't post anything I wouldn't say out loud to a stranger, too many people use their name and face on a Twitter account and treat it like their own inner monologue.
@ClayMorgan makes an excellent point about position and how it influences the perception online of how you speak or don't speak for the brand or company with whom you are involved.
5 months, 2 weeks ago on Social Media Policy: When Are Your Own Opinions Not Okay?
@ginidietrich see... I'm helping with your branding :ob
5 months, 2 weeks ago on #FollowFriday: Lisa Denten
Lisa, congrats on the #FF from @ginidietrich and Spin (space) Sucks! Cision is great and we should all have crushes on everyone working there. Is there one magazine Pearl likes to eat more than others?
Happy Birthday Spin Sucks! Thanks for creating such a great community online and off!
5 months, 4 weeks ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
First... business on the Internet isn't a fad? Whoo-hoo! I've got like 7 phone calls to make. Second, I've really taken to heart sharing content from folks who have similar thinking. When I don't have the time to get pen to paper (or fingers to keys), I feel like sharing, especially when someone else says it better, it a great way of running the branding marathon. Great post as usual @ginidietrich.
6 months ago on The Branding Marathon: How to Use the Web to Grow Your Business
Congrats DJ! I'm excited to see what is next from you with "corporate" backing.
6 months ago on 5 Reasons I’m Joining Marketo
@ginidietrich Can't I do both? I'm so sad to see you being so anti-literacy for Jay's book. I mean in a couple of months you'll be all "read my book" ;ob
6 months, 2 weeks ago on Youtility: Why Your Marketing Needs to Be About Help, Not Hype
I just got my copy last week... I haven't read it yet, but I'm excited to dig into it. But from listening to Jay on the Social Pro's podcast and what he's said about the book I already know it's a great read.
Gini, with all the consolidation that happened in the early 2000's just before the bubble burst, do you foresee a similar over statement of value happening again? How long will it be before Google and/or Facebook decided to make their own internal agency services for the larger brands?
7 months, 1 week ago on Seven Reasons the Publicis Omnicom Merger is a Big Deal