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Signed up! Hopefully this is better than your last stinker of a book ;ob (which I'm making one of my students read as part of his independent study).
5 months ago on Become a Spin Sucks Brand Ambassador
Love it! As a professional currently taking a step back I haven't felt this good I a long time. Being away from the life of office politics and drama and spending my time giving back by teaching at my alma mater part-time had my batteries about 85% recharged. During December & January I even put myself into "airplane mode". I can totally see how this works and in the past few since plugging back in I've been rearing to go.
5 months, 2 weeks ago on The Power of Time Off
The rambling of a mad woman! The fact that is makes perfect sense is kind of scary. Great first post of the year @LauraPetrolino! Mistakes are a moral imperative for learning.
6 months, 3 weeks ago on How to Fail at Writing a Post for the New Year
Thanks Gini for including me on the Follow Friday list this year! It has been great being a bigger part of the community this year.
7 months ago on The #FollowFriday Recommendations of 2013
Great case study. One of the great things we can measure with the social and ratings side is the cultural penetration of an event, topic, person or show/movie, Miley and her team really did a great job keeping that needle spiked for way longer than the average norm of today's news cycle. I find it interesting that Alan Thicke's son did not have the same benefit (and thus will remain Alan Thicke's son and not be rewarded his own name).
8 months, 3 weeks ago on Miley Cyrus: A PR Case Study in Flawless Execution
Isn't that the job of most college professors? They focus on technique and theory and less on practice and execution. The idea that a speaker would not attempt to make a connection with their audience is banana pants crazy town.
8 months, 3 weeks ago on Public Speaking & Presentation Skills: Don’t Be a Robot
Yay! Laura… congrats! Will you be setting up a Matrix-esque dojo to spread some of your #petroPOWer ninja skills to Gini and the rest of the team?
9 months ago on #FollowFriday: Our New Client Services Director
Yup. It's really a catch all power. Flight strength invulnerability all from TK.
9 months, 1 week ago on Gin and Topics: Girls Don’t Poop and Cat Massages
I'd guess yes… I'd love to see the reactions from the people who didn't give authorization. Telekinesis is my dream superpower… I would have had close to 30 questions for her to find out how I could grab that power.
Oh, and lay off my Giants, they are allowed a stinker of a year after winning 2 of the past 5 Superbowls. :o)
9 months, 2 weeks ago on Gin and Topics: Girls Don’t Poop and Cat Massages
I love the Carrie video... the lady who is filming and then runs out is my favorite reaction.
@ginidietrich with everything happening today with the government shutdown, I feel like, maybe, you should send this post to some political friends and they should start treating the U.S. in a way to make it one of the greatest companies of all time, one that doesn't lie or steal or cheat, one that is not greedy and puts people first. As always thanks for the insights. (sorry to be political so early in the morning, I haven't had any tea yet... i'll mellow out in about 15)
9 months, 3 weeks ago on Great Companies Have Great Stories to Tell
I love the new trend of people saying ridiculous or offensive things and then when they get called out on it they go with the "it was satire" defense. As someone who suddenly has access to a pretty large group of digital natives (i.e. current college students) I'm constant amazed at what they think is appropriate to share online. Personally I don't post anything I wouldn't say out loud to a stranger, too many people use their name and face on a Twitter account and treat it like their own inner monologue.
@ClayMorgan makes an excellent point about position and how it influences the perception online of how you speak or don't speak for the brand or company with whom you are involved.
10 months ago on Social Media Policy: When Are Your Own Opinions Not Okay?
@ginidietrich see... I'm helping with your branding :ob
10 months ago on #FollowFriday: Lisa Denten
Lisa, congrats on the #FF from @ginidietrich and Spin (space) Sucks! Cision is great and we should all have crushes on everyone working there. Is there one magazine Pearl likes to eat more than others?
Happy Birthday Spin Sucks! Thanks for creating such a great community online and off!
10 months, 2 weeks ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
First... business on the Internet isn't a fad? Whoo-hoo! I've got like 7 phone calls to make. Second, I've really taken to heart sharing content from folks who have similar thinking. When I don't have the time to get pen to paper (or fingers to keys), I feel like sharing, especially when someone else says it better, it a great way of running the branding marathon. Great post as usual @ginidietrich.
10 months, 2 weeks ago on The Branding Marathon: How to Use the Web to Grow Your Business
Congrats DJ! I'm excited to see what is next from you with "corporate" backing.
10 months, 2 weeks ago on 5 Reasons I’m Joining Marketo
@ginidietrich Can't I do both? I'm so sad to see you being so anti-literacy for Jay's book. I mean in a couple of months you'll be all "read my book" ;ob
11 months ago on Youtility: Why Your Marketing Needs to Be About Help, Not Hype
I just got my copy last week... I haven't read it yet, but I'm excited to dig into it. But from listening to Jay on the Social Pro's podcast and what he's said about the book I already know it's a great read.
Gini, with all the consolidation that happened in the early 2000's just before the bubble burst, do you foresee a similar over statement of value happening again? How long will it be before Google and/or Facebook decided to make their own internal agency services for the larger brands?
11 months, 4 weeks ago on Seven Reasons the Publicis Omnicom Merger is a Big Deal
Glad the mad experiment worked out! I know when I have to go into the traditional office setting I'm up earlier to get a few hour of work in before the morning commute. Now I am able to wake up and have a relaxing cup of tea to see what is happening in the world. I'm also way more creative at home, mainly because my kick-a$$ mission control is higher tech than anything most companies will provide. Work remote also gives me the opportunity to take field trips to inspire when getting stuck in a rut.
Congrats again on making time to smell the roses, to find that productivity and profit.
1 year ago on How a Virtual Office Allows You to Stop and Smell the Roses
@LauraPetrolino do you think this means PR will become like government work? If you only go with the lowest bidder you never have a chance to innovate and then you die.
1 year ago on AirPR: Is this the Beginning of PR as a Commodity?
@ginidietrich glad to see you softened your stance, I agree about the bady badness of making PR a commodity (and we all know your stand on the difference between PR and Publicity), but if I had to guess, I'd say AirPR will be a way for the solopreneures (love that and stealing it) and smaller agencies to make the next step in their growth. 60 day project work may not make your payroll, but a 60 day project can be the "foot in the door" that some talented smaller agencies need, and it a good way for the motived solopreneure to make a name in the industry.
Like everyone in the Spin (space) Sucks community I'll wait to hear your thoughts after testing it out.
100% agree with you on passion, but we have to remember to temper that passion at times because digital noobs, haters and traditionalists can get overwhelmed easily. Keeping non-digitals whelmed is the key to getting them passionate with you when they start to see the results.
1 year, 1 month ago on Fifteen Reasons Digital Marketing Works for Us…and Not For You
Great post! Anyone afraid of risk in marketing is not growing, but waiting to fold up shop. I can't tell you how many times bosses or clients have looked at a 1 week dip in something like traffic and freaked out demanding a cut in budgets when the reality was the traffic from that week was more targeted from a campaign and produced higher than average goal conversion. Patience truly is a virtue in our business… that and walking the fine line of marketing as an art and science.
Yay @biggreenpen! I think it's awesome that you celebrated you weather man moving on... there are far too many newsreaders and far to few news (and yes weather counts) men and women. Congrats on the #FF!
1 year, 1 month ago on #FollowFriday: Paula Kiger
@LauraPetrolino @Joshua Wilner/A Writer Writes @RebeccaTodd @briantudor i'll have to track @Gini Dietrich down and see what we can do ;o)
1 year, 1 month ago on Building a Community: What’s the Secret Sauce?
I had goals set up for my forms... but didn't think about setting up a goal for my RSS feed. Thanks for the tip!
1 year, 1 month ago on Three Data Points to Measure Your Blog Efforts
@JoeCardillo @belllindsay and what's wrong with that? I thought I was looking good that day and there was no one there to capture the rare sight of me in a button down shirt. :o)
1 year, 2 months ago on #FollowFriday: Brian Tudor
@lizreusswig i don't know about a best book, I have a buch of late 70's Batman and Green Lantern's that I adore. But currently I re-read Grant Morrison's All-Star Superman series at least once a year. :)
@jasonkonopinski Thanks! It was awesome meeting you at SoSlam... oh and I'm obsessed with your podcast between that and The Newsroom coming back soon, i've been working on writing ALOT more lately.
@ginidietrich do you think we (the royal We) remove the spaces in brand's names now because of how you type a URL? Hmmm....?
1 year, 2 months ago on Answering the Top Five Social Media Questions Marketers Ask
What are the best ways to engage my audience with social media? Value... plain and simple offer your "Likes", "Followers" and "Subscribers" value beyond liking or commenting on a post. @ginidietrich in your case the value is the network here on Spin (space) Sucks, but too many companies try to be like Emmitt Smith and just accumulate number though out there careers without having the flash and real engagement to be valuable as a resource, product or service.
@ginidietrich you can use it, I'd hate to think you stole something. I keep hearing about this happening more and more. People keep forgetting you need a holistic approach because social connection are so big.
Oh, and yeah the new site looks super slick.
1 year, 2 months ago on How to Choose Social Media Tools
"Are you driving people back to something you own?" I had this exact conversation last night with a friend who owns a SMB. His website is a train wreck (to put it mildly), he paid some kid $100 to build it like 5 years ago, it's all Flash, and there isn't a way for him to collect emails or a list of any kind. Fast Forward to last week, he was contacted by a social media agency telling him he doesn't need to worry about having a website, they can generate thousands of 'Likes' for him on Facebook and it will be just as good.
I've been trying to get my friend here to update his website for a long time, but the crux of our conversation last night was this... You have to have a way to connect directly with your leads, current customers and former buyers; and you need to own that channel, not solely squat on someone else's digital real estate. Having a fancy Facebook presence with no owned online property is like having a fancy sports car with no gas in the tank... people might stop by and notice, but when you need to run to the corner store to grab something you still have to take the bus.
Great post @ginidietrich as usual, it seems like Spin Sucks is written just for me.
@ginidietrich well I needed all the additional materials to come to that conclusion... without that there would be no summation.
1 year, 2 months ago on The PR Industry Does Need Better PR
OK, so if I have this straight I've learned... backing into a crowd of people = BAD. Objectifying yourself (male or female) = GOOD. And @ginidietrich is still on a mission to end squirrels and the misconception that PR and Publicity are the same thing. All in all not a bad way to start the day.
Like @aimeelwest I just read the article and skipped the comments for some reason, but way to go Team Spin Suck and community!
1 year, 2 months ago on A Blogging Community: Why it’s Important to Have One
@Howie Goldfarb good to know, thanks for the tips on pro-mashable commenting! Now I know why I don't ever get any real responses to my comments. But to be honest, since they redesigned the site I don't visit as much.
1 year, 2 months ago on The Best of the Least Engaged Brands on Twitter
@ginidietrich I did finally get a response to my comment on the post at Mashable, but the responder just sent me to another infographic http://smo.infinigraph.com/portal/industry/top_25_brands_twitter.html?refid=mashable042513Toptwitter, still not really answering the question: "What is definition you used for engagement?" Thanks for sharing my question with the world.
1 year, 2 months ago on The Success Trap and Regrets of the Dying
Great post Gini, for me it's not necessarily about where my peers are but where I am in relation to the expectations I have set for myself. Do I regret not being Batman? Absolutely, but I also never had a billion dollar trust fund or even Batman's big giant brain (the must underrated of all his gadgets). But years ago when I wasn't where I wanted to be, I made moves to achieve the goals I put in front of me. Sadly, none of them lead to me being Batman (sorry 8 year old self).
All kidding aside, I really look at number 5 and wonder what I can do to let myself be happy. I think finding a way to focus on those one or two things that bring joy across the board are where I should focus, but then the trials of life, family and work get in the way. I think today is the day I pause and consider, then take the first steps to happiness.
I got to meet Liz at SoSlam13 and she was awesome. Good choice @ginidietrich
1 year, 2 months ago on #FollowFriday: Liz Reusswig
I had an instance where I wrote a review of a book online, and the troll was leaving comments from different accounts from the same IP Address. Then I found him doing it on other sites and did my comment board duty and notified the moderator. Ah good times, with silly trolls.
1 year, 2 months ago on Seven Tips for Dealing with Online Trolls
Wait PR is more than just newspaper and magazine articles? @ginidietrich why are you just now sharing this news? ;o) I would move #3 to #1... because if they don't have a budget the greatest strategy and goals really don't mean anything.
1 year, 3 months ago on Seven Reasons You’re Not Ready to Hire a PR Firm
That's hilarious. When I went to Disneyland last year mine read "I'm sorry, I'm at the Happiest Place on Earth, and to keep it that way they don't allow for any emails for phone calls. I will respond when I return to the real world. Thanks!"
1 year, 4 months ago on My Out of Office Auto-Responder
@ginidietrich :o) 2013 is the year I actually respond to blog posts I enjoy.. #nomoretrolling
1 year, 5 months ago on Six Tips for Managing an Out-of-Control Social Media Crisis
I wonder if Applebee's page manager was out for the evening and checked in after a night out to see what was happening on their page? This reeks of panic and inexperience.
In the world of the 24 hour news cycle, sometimes it is best to pause and consider what you are going to say next. Applebee's would have been better represented if they would have held a meeting Saturday morning with their communications and social media teams, and crafted the best response plan possible.