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Great case study. One of the great things we can measure with the social and ratings side is the cultural penetration of an event, topic, person or show/movie, Miley and her team really did a great job keeping that needle spiked for way longer than the average norm of today's news cycle. I find it interesting that Alan Thicke's son did not have the same benefit (and thus will remain Alan Thicke's son and not be rewarded his own name).
1 month ago on Miley Cyrus: A PR Case Study in Flawless Execution
Isn't that the job of most college professors? They focus on technique and theory and less on practice and execution. The idea that a speaker would not attempt to make a connection with their audience is banana pants crazy town.
1 month, 1 week ago on Public Speaking & Presentation Skills: Don’t Be a Robot
Yay! Laura… congrats! Will you be setting up a Matrix-esque dojo to spread some of your #petroPOWer ninja skills to Gini and the rest of the team?
1 month, 2 weeks ago on #FollowFriday: Our New Client Services Director
Yup. It's really a catch all power. Flight strength invulnerability all from TK.
1 month, 4 weeks ago on Gin and Topics: Girls Don’t Poop and Cat Massages
I'd guess yes… I'd love to see the reactions from the people who didn't give authorization. Telekinesis is my dream superpower… I would have had close to 30 questions for her to find out how I could grab that power.
Oh, and lay off my Giants, they are allowed a stinker of a year after winning 2 of the past 5 Superbowls. :o)
2 months ago on Gin and Topics: Girls Don’t Poop and Cat Massages
I love the Carrie video... the lady who is filming and then runs out is my favorite reaction.
@ginidietrich with everything happening today with the government shutdown, I feel like, maybe, you should send this post to some political friends and they should start treating the U.S. in a way to make it one of the greatest companies of all time, one that doesn't lie or steal or cheat, one that is not greedy and puts people first. As always thanks for the insights. (sorry to be political so early in the morning, I haven't had any tea yet... i'll mellow out in about 15)
2 months, 1 week ago on Great Companies Have Great Stories to Tell
I love the new trend of people saying ridiculous or offensive things and then when they get called out on it they go with the "it was satire" defense. As someone who suddenly has access to a pretty large group of digital natives (i.e. current college students) I'm constant amazed at what they think is appropriate to share online. Personally I don't post anything I wouldn't say out loud to a stranger, too many people use their name and face on a Twitter account and treat it like their own inner monologue.
@ClayMorgan makes an excellent point about position and how it influences the perception online of how you speak or don't speak for the brand or company with whom you are involved.
2 months, 2 weeks ago on Social Media Policy: When Are Your Own Opinions Not Okay?
@ginidietrich see... I'm helping with your branding :ob
2 months, 3 weeks ago on #FollowFriday: Lisa Denten
Lisa, congrats on the #FF from @ginidietrich and Spin (space) Sucks! Cision is great and we should all have crushes on everyone working there. Is there one magazine Pearl likes to eat more than others?
Happy Birthday Spin Sucks! Thanks for creating such a great community online and off!
3 months ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
First... business on the Internet isn't a fad? Whoo-hoo! I've got like 7 phone calls to make. Second, I've really taken to heart sharing content from folks who have similar thinking. When I don't have the time to get pen to paper (or fingers to keys), I feel like sharing, especially when someone else says it better, it a great way of running the branding marathon. Great post as usual @ginidietrich.
3 months ago on The Branding Marathon: How to Use the Web to Grow Your Business
Congrats DJ! I'm excited to see what is next from you with "corporate" backing.
3 months ago on 5 Reasons I’m Joining Marketo
@ginidietrich Can't I do both? I'm so sad to see you being so anti-literacy for Jay's book. I mean in a couple of months you'll be all "read my book" ;ob
3 months, 2 weeks ago on Youtility: Why Your Marketing Needs to Be About Help, Not Hype
I just got my copy last week... I haven't read it yet, but I'm excited to dig into it. But from listening to Jay on the Social Pro's podcast and what he's said about the book I already know it's a great read.
Gini, with all the consolidation that happened in the early 2000's just before the bubble burst, do you foresee a similar over statement of value happening again? How long will it be before Google and/or Facebook decided to make their own internal agency services for the larger brands?
4 months, 1 week ago on Seven Reasons the Publicis Omnicom Merger is a Big Deal
Glad the mad experiment worked out! I know when I have to go into the traditional office setting I'm up earlier to get a few hour of work in before the morning commute. Now I am able to wake up and have a relaxing cup of tea to see what is happening in the world. I'm also way more creative at home, mainly because my kick-a$$ mission control is higher tech than anything most companies will provide. Work remote also gives me the opportunity to take field trips to inspire when getting stuck in a rut.
Congrats again on making time to smell the roses, to find that productivity and profit.
4 months, 4 weeks ago on How a Virtual Office Allows You to Stop and Smell the Roses
@LauraPetrolino do you think this means PR will become like government work? If you only go with the lowest bidder you never have a chance to innovate and then you die.
5 months, 2 weeks ago on AirPR: Is this the Beginning of PR as a Commodity?
@ginidietrich glad to see you softened your stance, I agree about the bady badness of making PR a commodity (and we all know your stand on the difference between PR and Publicity), but if I had to guess, I'd say AirPR will be a way for the solopreneures (love that and stealing it) and smaller agencies to make the next step in their growth. 60 day project work may not make your payroll, but a 60 day project can be the "foot in the door" that some talented smaller agencies need, and it a good way for the motived solopreneure to make a name in the industry.
Like everyone in the Spin (space) Sucks community I'll wait to hear your thoughts after testing it out.
100% agree with you on passion, but we have to remember to temper that passion at times because digital noobs, haters and traditionalists can get overwhelmed easily. Keeping non-digitals whelmed is the key to getting them passionate with you when they start to see the results.
6 months, 1 week ago on Fifteen Reasons Digital Marketing Works for Us…and Not For You