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The chapter titles are enough to make me wait the whole year. It's great news that you Gini will write this book.
I'm glad to see the word "consistent" appear more than once but had it been up to me I'd include it in every chapter. This could make some business leaders realise that not only are there ethical issues around spin but that it's also less effective than honest and consistent communication.
2 years ago on Spin Sucks: The Book