AndrewBirmingham
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Here's my small experience with Facebook advertising. I've worked in traditional print media - and for the last 15 years print and online media - all my working life and am getting up towards three decades in the industry. A year ago I decided to finally launch my own business having launched dozens of sites and mags for other people over the years . We only launched imeemy.com four weeks ago and decided to test the waters with a "massive" $50 ad campaign - with the spend spread over 4 weeks. Our goal, frankly was just to learn about how the ad engine works and maybe collect a few likes along the way. We figured maybe 20 to 30 likes. Already, our ads are on track to reach about 25000 to 30000 people, at high frequency (more than 5 per person for sponsored stories) and as a bonus we've picked up about 100 likes already thereby increasing our friend of friends network from about 10,000 to over 40,000 in two weeks. The stats Facebook provide on the campaign are great - much better than anything I provided a client in the old print game or even online - and I can change the creative and the targeting on the fly whenever I want. Seriously, why would anyone complain about the price of advertising on Facebook when the cost per thousand is measured in cents.
By way of comparison I tried to buy $50 words of ads on Twitter - and they wouldn't let me!
Here's why I am so conflicted by this post (which I really enjoyed) I really like BI - for it's tech news and markets reporting. And yes I recognize it's foibles but all the things PC hates I frankly don't even notice anymore. The s they use as link bait to fund their "real reporting" doesn't even register with me anymore- kinda like banner advertising blindness, or perhaps a better analogy would be the lifestyle sections of the weekend newspapers.