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Great post Evan. This will certainly help those content marketing on LinkedIN, on the one hand. On the other, this will generate better and more granular profile analytics. 

1 year ago on A New Feature To Hone Your LinkedIn Posting


I think this narrative shows that reporting is not what it used to be. Citizen journalism has ruptured the cultural norm that previously separated professionals and amateurs. And the news cycle has definitely increased in velocity because of the social conversation and social communication. But the personal choices made by Holiday to make a point about media manipulation reveal more about Holiday's low ethical standards and drive for celebrity than anything else. While PR practitioners and journalists drop the ball on occasion and with some frequency, ethics are a core part of each discipline. At the very least, it's worth thanking Holiday for raising significant questions about credibility. 

1 year, 12 months ago on Trust Me I’m Lying: How One Person is Hurting an Entire Industry


 @Frank_Strong  @avilambert 


Kudos for an interesting discussion.


Not clear if you are saying that telephone policies overlap social media policies. Are you? 


2 years ago on Social media strategists will be gone in 2 years


Interesting article. Can't say that I agree that social media strategists will disappear like dust in the wind in two years though. What defines an authentic social media strategy is having the expertise to implement and maintain a strong social media policy - that aligns with the key goals and projected progress indicators set out in a strategic communications plan. The person doing this could be in marketing, communications of public relations. At any rate listening, authentically responding and considering legal compliance and disclosure is where social media strategists are really supposed to perform.

2 years, 1 month ago on Social media strategists will be gone in 2 years