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@Danny Brown @abdallahalhakim We are in agreement. I am not surprised that both livefyre and cloud9 receive a lot of praise given their apparent great customer service. A good advocacy program will not work if all you do is ask things from your advocates. The process involves nurturing a relationship and also providing benefits and value to your best customers. I hope you find the case studies useful.
1 year, 7 months ago on On Fostering the Long Tail Effect of True Brand Loyalty
So you are switching back to livefyre :) As long as you keep it between disqus and livefyre, then I think you will have many happy commenters. Your points about consumers-turned-customers-turned-advocates and absolutely spot on. This blog is an example of you advocating for two of your favourite products. The question is how many customers out there for Cloud9 and Livefyre are equally satisfied with their service but not as vocal. This is why companies need to take a proactive approach when it comes to mobilizing their advocates. When they do - the results are astounding You might be interested in two recent case studies prepared by Influitive about how two of its customers, Ekton and SMART, (http://www.slideshare.net/Influitive/smart-final-16703239 and http://www.slideshare.net/Influitive/influitive-case-study-ektron), used Influitive's advocatehub to mobilize their advocates. Feel free to contact me if you want more information about Influitive or if you would like get in touch with VP of marketing or CEO of Influitive.
@jessicamalnik I agree! My favoruite public community, www.avc.com, is made up of around 100 people who regularly comment. I don't think public communities mean that they will be large. The trick is finding the right ingredients to building a community which is a very organic process.
1 year, 10 months ago on Are Forums the Forgotten Medium?
I think there are places for private and places for public. I don't use forums much but I see the value if discussing banking or personal health issues. However, there are excellent public communities on different blogs that offer tremendous value and advice in many different areas. The conversations are the thread that holds these communities together. I think one should use common sense when sharing personal info.
@CyberlandGal I could not open the image link but I did read the guardian article. If a V sign was used there then I would guess it is to do with peace rather than victory. The conditions between Tunisia and the Palestinian territories are quite different and despite the common culture ties - there could be a different common use of the 'V' sign.
1 year, 11 months ago on Can Social Media Build Peace and Understanding?
Monica, as far as I know - the V sign used by Palestinians stands for 'Victory'. This, I believe, was popularized by Yasser Arafat during the first Palestinian Intifada in the 1980s. Muslims in the Arab world see martyrdom as part of god's will and in islamic laws - the martyrs have a guaranteed spot in heaven.
Congrats to Chris. I always enjoyed reading his blog and will look forward to what he has say in the future b
1 year, 11 months ago on Chris Dixon is not only joining Andreessen Horowitz; he’s leaving New York
Great post Michelle. I especially enjoyed this line "conversing with others on Twitter, sharing content, reading and commenting thoughtfully on other people’s blogs. If you want to become the Superman of your niche – be generous!" - I think conversations represent one of the strongest social gestures and is an important first step in building a community. You might want to take a look at Engagio (www.engag.io) for managing and discovering social conversations. It is a super productive tool for those active on the social web.
1 year, 11 months ago on 12 Most Potent Superpowers Bloggers Need to Succeed
Nice article David. It is an interesting feature for Buzzfeed. Part of today's problem is the increased noise to signal ratio which individuals are struggling with especially if they are on multiple networks. There are many tools available to help individuals manage their social streams but one of my favourite is Engagio (www.engag.io) because it focuses on the conversation part of my stream. This has dramatically improved my signal to noise ratio and led me to discover many interesting articles and individuals based on conversation. Let me know if you do try it.
2 years ago on Kill your verticals! Could Buzzfeed’s Unpolitic.me herald a new age of news personalization?
This series is one of the best written about Arabia entrepreneurs. The women of the Middle East are doing amazing work. The other side of this equation is that there is a huge opportunity for Arabia entrepreneurs to develop products focused on Arabia women. Opportunities in education, commerce and others are riped for development for the women market and some entrepreneurs are already taking advantage of it. This series is a great teaser for your book. I would be more than happy to read and review a pre release copy when it becomes available.
2 years ago on The new Middle East: Women at the center of a startup ecosystem, Pt. 6
but even the public is having hard time keeping up with their relationship across the social media network. There are many applications computing in the social CRM space but very few working in the personal relationship management area. One of those working in the personal relationship management is Engagio which is why I recommended it in the previous comment. I have successfully used it to manage my conversations and to build 1:1 relationship. In fact, I got my job with them through relationship that I built through the use of Engagio :)
2 years ago on The Next Big Social Network
Good analysis of this recent study. I liked how you broke down the features that a user is looking for in a new social network. One of the other points in the study is that large percentage of people are subscribed to at least 2 networks. This is will probably increase with ones such as foursquare, instagram and Pineterest becoming more mainstream. Other platforms such as Disqus already have a large active group could be classified as a community. The problem for the end user is A) how to efficiently follow these different networks and B) how to improve the signal to noise ratio. There are many tools on the web such as Hootsuite, social mention, Topsy and others that help manage and search the multiple networks. One of my favourite tools is Engagio because it helps unify my networks and focuses on the conversations rather than the entire 'firehose'. I am a bit biased (because I work there) but it is a great tool that is doing some unique things.
One of the great potential in the digital arabia market is the under utilization of the arabic language on the web. This creates a massive opportunity for entrepreneurs because more Arab users are coming online and there are some solid data that show that they prefer to have certain services or products in Arabia. The two stories of Qordoba and Arabia weddings are excellent examples of this
2 years ago on The New Middle East: Women at the Center of a Startup Ecosystem, Pt. 2
I think the article makes a good point. The overall issue of using the social web platforms such as twitter and Facebook is that most people follow those whom they like and agree with. This creates the echo chamber whereby you are re-enforcing your own views and biases. Where the echo chamber has less of an effect is in the commenting sections of articles and/or blog posts. This is why I prefer to find and discover articles via conversations rather than solely based on friends social activity. For this - I find Engagio (www.engag.io) to be very helpful.
2 years ago on The False Loyalty of the Echo Chamber
Great questions and answers. Definitely will bookmark it for future reference. Also, thanks @econwriter5 for mentioning Engagio (www.engag.io) in one of the answers!!
2 years ago on The Ins and Outs of Managing a Blog
Thanks Chris for writing another terrific article on startup arabia. I am very bullish on the future of the Arab world and I think digital arabia and entrepreneurship (both men and women) will be at the center of it.. I look forward to reading your book when it is released next year.
2 years, 1 month ago on The New Middle East: Women at the Center of a Startup Ecosystem
For my personal twitter - I have always taken the position of following people that I am interested in reading their tweets or links to articles. I have not been obsessing with my number of followers because that was not my intention of using twitter. Having said that, my follower number have grown albeit slowly over the past couple of years. I have also started using Engagio to manage my social conversations and build relationships. Engagio has a unique way of building your contact list and it is based on people you 'conversed' with - it is not as easy to follow people as it is on Twitter but the end result is better signal to noise ratio.
2 years, 1 month ago on Faking it on Social Media: What are the Costs?
it is really about what social gestures are important for you. In my opinion retweets and Likes are very limiting in their usefulness when it comes to real networking. They are useful, as you mentioned, to broadcast (and rebroadcast) items but don't go far when it comes to networking. Social conversations on the other hand, represents probably the strongest social gesture and is the first step towards building online relationship. I tend to spend most of my time on social conversations but I agree that you need to do a bit of social media as well.
2 years, 1 month ago on The Difference Between Social Media and Social Networking
@Shonali @mslofficial I sent you an invite before but the site is open for anyone to signup and is completely free. Visit www.engag.io to signup. Please let me know how you like it.
2 years, 2 months ago on Being Boundless: Lessons From The ‘Social’ Games
@Shonali @mslofficial I am a bit biased since I started working there but I was a fan long before then. Engagio has two main advantages for me - first it has a GMAIL-like inbox that archives my social conversations. Second (and more importantly for me), it allows me to follow people and discover conversations they are engaged in. Engagio is integrated with many of social media networks but my favourite is disqus and they are planning on adding livefyre in the future. It also has cool features for discovering top commented sites and they will be rolling additional features soon (they only started end of 2011!!) Please let me know if you sign up and let me know how you like it.
You can't control what your audience is commenting but you can now engage with them. Social conversations reveals a lot more about individuals than their retweets or facebook likes. FYI. I think you forgot to include a link for your favourite listening tools!! I would be interested in reading about that. One of the tools that I use is Engagio which is focused on tracking and discovering social conversations across the major social networks.
@kathysteele @engagio thanks for checking it out. Let me know how you like using it
2 years, 3 months ago on Engage: How to Get More Comments On Your Blog
@jeffespo agree with your comment and your post. I just posted another comment on Danny Brown other excellent post on this topic (http://dannybrown.me/2012/07/18/advance-the-conversation/). I think CEO if they are to engage with social media they need to decide where their time is best spent. I would argue that spending your time within insightful social conversations in engaged online communities is a good option
2 years, 3 months ago on Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
CEOs of fortune500 companies probably do not need to tweet or be active on facebook becasue they have teams of people doing that for their brand/compnay. CEOs of early stage or startups probably need to be more active in an intelligent way on some of social media networks. Tweeting is one way to engage but the more meaningful way to do it is through the participation in conversations initiated by key thought leaders (not ranked via their Klout score:) Some examples are Fred Wilson, Mark Suster, Robert Scoble, Chris Dixon, Brad Feld, and many others. Engaging on these blogs even for any CEO would bring value. Of course, engaging on blogs such as this one also brings a lot of value and gets you introduced to an active online community
2 years, 3 months ago on At Some Stage the Conversation Has to Advance
@kathysteele In my opinion, if you are after broadcasting to a wide audience then metrics such as facebook likes and RT are important. However, if your goal is to better engage and build online real online relationships then you have to get involved in social conversations. The process of writing a comment is a much better social signal and implies a degree of commitment to the post. The difficult part in this process is the discovery process. One of the companies trying to tackle the discovery process is Engagio which I highly recommend you try (full disclosure: I work there!!). I hope this helps
@blfarris Read this post from yesterday and pay attention to William Mougayar's reply http://www.thebookdesigner.com/2012/07/secrets-of-blog-posts-that-get-tons-of-comments/#comment-25119 - William is a good example of someone who is a solid member of AVC community and actually first launched his startup, Engagio, on that community.
My experience is that if you comment on a regular basis on other people's blog and form a community, these same people will always come back and comment when you post something. An online community of 20-30 people will stimulate a discussion on your blog and if you keep on writing on a regular basis they will get used to coming back. You do not need to have a high traffic site to receive 50 comments on your blog - It is all about building online social relationship through social conversations
Great post. It all boils down to the fact that you need to do your research and engage/converse with the particular social influencer that you want to to connect with. It is really obvious, when a person has not done their research and perhaps for some it is a numbers game where they can spam a lot of influencers but it is at the expense of quality.
On a related note - recently I came across blogdash http://www.blogdash.com/ - Any thoughts on this service?
2 years, 3 months ago on How to Pitch This Blog
@ToniaRies @AdamBritten I agree with both of you that the naming of instigator versus influencer is not a critical part. Rather for me, what is important is those individuals who can turn a comment into a conversation - very much like yourselves in this post. This type of engagement adds immense value to a blog post. Overall, a great post by Danny
2 years, 4 months ago on Social Influencers Are Dead - Long Live the Instigators
Menshn might not be offering the best solution but the need to discover social conversations and getting more engaged is increasing as the web becomes more social. Check out Engagio as it is positioning itself as network for keeping track of social conversations from the different social networks (Livefyre is supposed to be added soon).
2 years, 4 months ago on Three Reasons Menshn May Be a Non-Starter