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@TaraGeissinger In the old days, press release referred to print journalists. We called them news or media releases to encompass broadcast media and more recently digital. I still prefer news or media, though lots of people use press.
9 months, 1 week ago on Using News Releases to Boost Your Online Visibility
The trouble with this approach is people forget that media releases are for the media. Spend more time worrying about what reporters need and less time about SEO.
@ginidietrich Fortunately, dogs don't mind our sweat.
1 year, 1 month ago on Pros and Cons of a Virtual Office
For me, one of the best parts is working in pajamas till I feel like putting on gym clothes. It's fun to get dressed up to see clients, friends and other people occasionally, though I've come to resent the ironing. Makeup too.
I love that they didn't say "sorry, but..." The "but" usually means trying to wiggle out of taking responsibility for the mistake. It's often part of apologies from businesses, children, criminals and friends. Well done, Apple.
1 year, 2 months ago on Apologies in a Crisis and Other Lessons from Apple
11. Thou halt not pretend thou art my friend.
1 year, 2 months ago on The 10 Commandments of Online Etiquette
Here's my longer reply: Let's wave the flag for truth, not politics. http://www.stickycommunication.ca/2012/09/lets-wave-the-flag-for-truth/
1 year, 3 months ago on Storytelling Learned from Ann Romney
I did not say Ann Romney lied. I said she may have "exaggerated." I warned speechwriters and marketing strategists, who may have been behind the ironing board detail, to not "spin a story, even a little." Google "Ann Romney ironing board" and you'll see I'm not the only one who questioned the ironing board table. I also said I was impressed by an earlier speech about how Mitt stood by her side through breast cancer and multiple sclerosis. All the parties appear to be stretching the truth. This was one example that had a lesson for PR professionals. Man, you Americans are touchy. Peace!
Heather, I'm not the only one who thought Ann was stretching the truth with the ironing board. I like Ann, but I know what goes on behind the scenes with political speeches. I have no way of disproving the Romney's claim. If they provide old photos of Ann and Mitt eating from an ironing board, I will make my family dine on one tonight.
It's all about having the freedom to determine our own goals and the take the responsibility to go out and get them.
1 year, 4 months ago on Women Can’t Have it All? Change the Conversation!
Maybe our goal should be to work fewer hours. What kind of a business culture expects goals to be realized at the expense of young children or ailing parents? When more women became doctors, they worked fewer hours, resulting in the need for more doctors. If we worked a little less, there would be less unemployment and more opportunities for young people.
It was possible for me to raise two kids as a single parent because of the flexibility of working freelance. Now I need more time for my parents. Even so, I wish I had more time for fitness, reading, fun and other activities and interests that make life worthwhile. Yes, I have business goals, but I integrate them with my larger life goals.
Funny. The same thing happened to me, with equally hilarious results. Ironically, the scraped post was about clear writing and appeared on an English as a Second Language site. I hope nobody tried to speak English that way.
1 year, 6 months ago on Blog Theft is Serious…but Sometimes It Can Be Entertaining