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As @RZ28  puts it, they simply might have predicted failure and wanted to sell it before other people realized that too - making it a good move. I mean, the stock price has decreased once "the skeletons are out of the closet", something the people inside the company already knew. :)

2 years, 10 months ago on Source: Lefkofsky and Samwer Were the Ones Banging the Table Insisting Groupon IPO Immediately