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There has been no shortage of cringeworthy PR gaffs, but this goes way beyond just your run of the mill #PRfail. It is astounding to think that ANY professional, nevermind the CEO of a Fortune 100 company, would actually think they could physically run away from a question they don't want to answer. The fact that one of the culprits was a communications director, who is likely specifically trained in crisis management, not only particpated in this circus but LOCKED a journalist in a room is just unfathomable.
This is where I have to come back to the numerous, highly publicized #PRfails and #Businessfails - because how are companies STILL not understanding that in the current social media landscape the truth will come out (ugly or not) and inapprorpriate behavior will be put on mass display becoming the subject of widespread public mockery?
These "no brainer" communications 101 scenarios that go so awry don't only hurt the brand's reputation, but they risk their bottomline, shareholder value and more.
2 years, 4 months ago on PR Pro Charged with Barricading Reporter in Room
I think this post is spot on. Whether we are talking about buyers of consumer goods or decision makers at large organizations - the simplicity message reigns supreme in today's information overload environment. I think your post makes an important distinction though, a concept like simplicity is show don't tell. The market is becoming saturated with companies looking to "own" simplicity - and we are programmed to become skeptical to those push messages. Show us how your brand will make my life, my business simpler - that's how you win the key to the heart of consumers and business decision makers alike.
2 years, 4 months ago on Four Things Customers Want When Making a Purchase Decision