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Regarding patents, the former CEO of the Vibram FiveFingers brand said in an interview that his money would have been better spent building customer loyalty than an pursuing patent infringements.

Our goal at Xero Shoes (Season 4 on Shark Tank) is to build our brand sufficiently that we look more like an acquisition target than a competition target. Besides, competition isn't necessarily a bad thing; there are always untapped distribution channels.

1 year, 7 months ago on Conversation @


The 4mm Connect from is actually "more minimalist", less weird, costs about 80% less, lasts longer...

2 years, 8 months ago on Freeheel Runningpads: Ordering | Outside Magazine Gear Guy Outdoor Expert |


How they can claim "the only barefoot shoe that deserves the name" compared to (which has been out for 2.5 years, sold over 20,000 pairs, and has an independent university study that shows it's identical to being barefoot, but with a layer of protection)?


Oh, and Invisible Shoes are $25, not $120! And they have a 5,000 mile warranty (is it just me, or do those FreeHeels look worn out already?)


2 years, 8 months ago on What Are the Most Minimal Minimalist Running Shoes I Can Buy? | Outside Magazine Gear Guy Outdoor Expert |


Those of us who are into barefoot (or minimalist -- I wear Invisible Shoes sandals from usually say, "It's not the footwear, it's the form!" It just so happens that the footwear informs the form. Some research I did showed that highly skilled runners could put almost anything on their feet and their form remained consistent. Less skilled runners' gaits changed dramatically, depending on what kind of shoes they wore.

2 years, 10 months ago on What Can the NBA Learn from Barefoot Running?