I posted my idea on Richard Branson's blog.
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Beth, here's one I came across. Any feedback from anyone?http://worldcentric.org/biocompostables/toothbrushes
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You may laugh, but many things don't need detergent if rinsed right away. Certainly cooking utensils don't, heat from cooking is going to take care of any issues.
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For true appeal, I'd like to know the impact from source to end. In fact, it does a lot to persuade me to pay extra—so, tell me what it took to make and deliver this product to me, as well as what will happen to it when I'm through using it. I'm much more impressed when I think a company made tough decisions based on impact, rather than marketing.
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