haastyle
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A good website is built from the ground up and goes through a pretty rigorous process tailoring the site for the client and more importantly, their audience. Splitting usability and design has its strong benefits, as you explain in your post. I am an very big advocate of this on any project! However, design and color are a considerable frame of reference to base a purchase. As ultimately both usability and design are intertwined in finalizing an successful experience they just have their place within a process. Just like fleet feet (a fit, running a treadmill, pinpointing problems, then choosing a shoe) it is in steps that get you to your tailored goal. Without one before it, you would not get to the next one so effectively and ultimately achieve the desired outcome of the entire process.
Great post Mary Fran! Fantastic tips here. My advice is to have a strong point of view and stand behind the content you are creating.
We try our best to set expectations at the outset of our process. It starts with our strategists at the early stages of client development and follows its way through to the teams.
For any client it is very important to start this orientation very early. We send them articles like the one above to read. We show examples in the sales process on how a particular moodboard turned into the design and we bring our design team to the table very early so a strong relationship can be formed. Our creative team presents all our designs to clients. We do our best to focus a clients energy on understanding the concept and purpose of a moodboard to get them in the right mindset.
For our presentations we make agendas focused on the hi-level creative goals of the project and explain what type of feedback we are looking for. We set the stage for how the client should react and what they need to pay attention to. Focusing them on things that are important and stress not to jump ahead as more details will be figured out when we apply said mood to the wireframes.
We have had our share of confused folks over the years and from those experiences we learned what to target and how best to focus our presentations. We are still learning! I would encourage a constant conversation with your team about what went well, what did not, how those things can be tweaked to make the process/presentations better. It's always an evolving process. Hope this answers your question!
Joomla Web Design glad you found this article useful. Thanks!
Great article! Thanks Andy.
@barrettoms thanks. No problem! Glad you found the post helpful.
Agreed. Excellent advice. My favorite part of the article is how one should establish their voice. Taking the time to really think about how you want to represent yourself on your blog will pay off. Thanks for the tips.