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Yes, if you make really engaging content that helps the user out, you'll usually do well. On the flip side of that, there was a great comment someone made one of the SEO forums a couple of years ago, I forget by who, but it went something like
"Make great content for my users? I don't write content to make my users happy - I write content so I can laugh all the way to the bank!"
If you believe though, as many do, that Google has since added the use of user engagement metrics in their ranking algorithm, then that approach probably doesn't work anymore. Panda in particular has been linked by many to user engagement metrics - if you have 80%+ leave within 0-10 seconds, it's though you are at high risk.
1 year, 6 months ago on What’s The Number One SEO Noob Mistake?