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Wow, nice post! It's funny how companies misunderstand the relationship they have with customers. I believe that word of mouth is a real phenomenon, but if we've learned anything from social media, it's that WOM is very difficult, almost impossible, to control. If anything, people are much more prone to share their negative experiences... I completely agree that the companies that learn to listen with social media are the ones that "get it".
1 year, 11 months ago on Brands: Customers aren’t Your Social Media Mouthpieces
@creativeoncall I like the bunker visual, as I think that's exactly what is going on there. I'm hopeful too that business can actually lead the way to a more transparent future and politics will maybe follow that (since in large ways they are businesses, too).
2 years, 2 months ago on The End of Spin as We Know it?
I really believe truth is a good thing for business, and this post gives me hope that I'm not alone, though I kinda think there will always be people who try to game the system and people who believe them and "fall for it". Not to get too political, but what was your feeling on the recent presidential race in the US? If there is anywhere that the truth should help and lies hurt, it's in politics. And we saw that the "fact checkers" were more prominent than before. And we saw both sides regularly accusing the other of lies, spin, and rhetoric. But when the dust cleared, neither side was a landslide winner... Why? I wonder if there is some aspect of our culture that wants to believe the lies, that wants to deny the truth. And if so, are they going to go away, or will spin live on because the let it, or even need it to?
@ginidietrich That's terrible. They must think they are above that, but in this day and age I don't think anyone really is. Just curious, but are you able to say what it was they felt it important to keep unknown such that they were willing to lose a deal over?
2 years, 2 months ago on The Three Things, Edition 15
All good, but I really liked what you had to say on Analytics Transparency. In the last hundred years or so, advertising and marketing have become vastly important factors in providing a lot of good things for people (TV, newspapers, magazines, and now blogs, apps, and more). I think anything that can make the marketing industry more transparent is good in the long run. Short term, I'm sure some will suffer, but if advertisers can be more and more sure of the value of their investments, then advertisers will invest more, which will lead to more improvement on things that are real drivers for our culture.