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Ok since John won’t actually respond to the WVU fan I feel someone has to:

 

WVU fans, Mizzou was the better addition.

 

I feel for yall having to journey through the conference realignment landscape last year, and I am rooting for you this year. But facts are facts and WVU doesn’t bring to the table what Mizzou does.

 

The whole point about Project X is that it should adopt the successful and proven B1G business model. In that model it doesn’t matter what metropolitan areas pay attention to you- that is how the old TV contract model worked. What matters in the new model is what the population is in your state.

 

The real money in the future of college football is not through actual college football fans watching content. It is by leveraging the passion of college football fans to force non-fans to pay for the product as well. The point is to make it so local cable companies can’t afford to keep your conference off the basic sports tier and so every single subscriber counts towards your revenue total.

 

In this model those cable companies in a state with a conference school pay more than those in states without such schools, even if it is really programs like LSU and Bama that are driving the demand for the network. Therefore the point of expansion in this model is to gain teams in nearby states with a large population to force more cable companies to pay more for the product. Hence A&M and Mizzou.

 

This model already has the B1G making more money TODAY than the Big 12 will make at the END of its next TV contract. The PAC is getting its channel in Austin Texas the first day it launches, which is something the Longhorn Network can’t do. I image the SEC Network will be so successful that SEC programs will double their TV revenues currently received from ESPN/CBS.

 

As redscribe66 notes, the largest media market in West Virginia is #64 Charleston Huntington. The other two markets mentioned are not in the state and therefore can’t be forced to pay more for the SEC Network.

 

Meanwhile the St. Louis market is number 21 on the list. Even more importantly the state of Missouri has over 6 million people, while West Virginia only has 1.9 million people. Therefore adding Mizzou potentially hooks three times as many cable customers than adding WVU does.  That is what matters.

 

In the end I think WVU found a good home in the Big 12 as it still goes by the older model for conferences- milk the TV deals. WVU provides good value as a successful football program in that model and it maximizes your payout compared to the Big East or ACC.

 

And who knows, maybe the only real venture to try the B1G model in the Big 12 (the LHN) will fail and in 15 years WVU and the other non-Texas Big 12 members will get to explore what a B1G model could do for that conference. Until then you are better off in the Big 12 than any of your other options anyway, just like the SEC is better off with Mizzou.

 

2 years, 2 months ago on New Feature: Lookin’ For Insults

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Where does the SEC Network inventory come from?

 

My understanding was that ESPN basically stopped a SEC Network last go-round by buying all the conference football inventory (Tier 1 &2), unlike the Big 10 which keeps Tier 2 for their network. I thought part of the point of expansion was to create more inventory- all the conference games A&M and Mizzou would play- so that the league would have 16 extra games of inventory a year to support the SEC Network.

 

In short, I have been under the impression that expansion was the way to rectify the mistake that the SEC locked itself out of the Big 10 business model last time with (in retrospect) bad contracts.

 

But now we hear that that CBS will pay a “per diem” increase. Does that mean that they will then buy some of that 16 game inventory with that increase, or does it mean CBS pays more for the same inventory (x amount of primetime spots)?

 

On the ESPN side, the negotiations imply that the extra inventory CBS doesn’t get will be rolled into a SEC Network that is partially owned by ESPN. Does that mean that ESPN is basically allowing the SEC to get out of the bad contractual situation it is in (to ESPN’s current advantage) to make sure that they get a cut of the next SEC cash cow (unlike the Big 10)?

 

To expansion, two more teams would mean 16 more games of inventory. Is there a limit to how much a single network can utilize? Or is the SEC going down the PAC path of multiple networks that can handle 16 teams worth of content?

 

So many questions about this SEC network stuff.

 

2 years, 4 months ago on Everybody Agrees: An SEC Network Would Make It Rain

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I think school officials want to catch their breath on expansion, but those in the front office who are involved in SEC Network negotiations know exactly what further expansion into new territories mean ($). The problem is the SEC front office is the tightest ship in college football, and so we can only judge them by their actions. Their recent actions show that the league doesn’t mind a world without the ACC.

 

On the fan side of things, message boards and websites have been carving up the ACC since 2010. It has never really been a sacred cow. Only the Big 10, SEC and PAC 10 have really avoided talk of losing programs from the start, unless you want to count the dreams of those who want the top 30 programs to leave all their leagues and start a mini NFL. The ACC has long been considered a SEC and Big 10 expansion target; they just avoided the distinction of prey last year by being predators. And they failed at that task, as expansion did not bring them the kind of contract to keep the ACC stable.

 

The only thing that is different this time is now maybe the Big 12 is able to dine on the ACC, which really shouldn't surprise anyone when you consider the success each conference has had on the field. At this point the lack of money alone makes the ACC unstable, and unless the SEC wants to really subsidize them (partner networks?) there might not be anything the SEC can do but make sure the property it wants is not taken by weaker leagues in this big game of monopoly.

 

The real fun to be had then is to figure out who the two finalists for the SEC acceptance award are: VT is an obvious favorite for one spot, and don’t tell this Aggie that politics blocks that because everyone who took that position was wrong last time. But who is the other?

 

UNC is my clear winner. NCst is still pretty good. Duke? Maryland? I don’t know, I am a layman when it comes to this stuff.

 

But even a layman can tell the ACC is doomed, and the SEC stands to benefit.

 

2 years, 4 months ago on Push Begins For Regular-Season Big 12-SEC Games, But SEC-ACC Games May Make More Sense

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