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Disclosure - I work at the NPD Group who conducted the study.
1 year, 6 months ago on Fitness Tech Needs to Pick Up the Pace
We did a study and the #1 thing consumers told us was they wanted access to music with their digital fitness devices. While I love my FitBit, I dislike having to carry my fitbit and my iphone when I workout. - https://www.npd.com/wps/portal/npd/us/news/pressreleases/pr_120423