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I think if they focus their efforts on a couple devices in each range (low/mid/high) instead of shooting off designs at the hip every few months, that would help them out drastically. Stop releasing phones all year round and focus on creating great products in each category. THEN support them well with software updates and new features that keep customers coming back for more.
Less is more!
2 years ago on Sony May Quit Producing Entry-Level Smartphones - It Wants To Compete With The Likes Of Samsung And Apple