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 @MrsMicahSmith These are all excellent points.  It is of the utmost importance, when undertaking a redesign, that you do so to reflect the evolution of the brand while staying true to the brands' core values.  That way you don't alienate consumers and are essentially reflecting cultural shifts as well as brand shifts.  Rebranding just for the sake of doing so is never a good idea. 

2 years, 11 months ago on Your Business Logo: Does it Really Matter?